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Upturn AI SWOT - About
RKT 
Rocket Companies Inc (RKT)
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Upturn Advisory Summary
04/01/2025: RKT (2-star) is a SELL. SELL since 1 days. Profits (1.20%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -9.29% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.99B USD | Price to earnings Ratio 57.48 | 1Y Target Price 13.77 |
Price to earnings Ratio 57.48 | 1Y Target Price 13.77 | ||
Volume (30-day avg) 9086299 | Beta 2.37 | 52 Weeks Range 9.52 - 20.23 | Updated Date 04/1/2025 |
52 Weeks Range 9.52 - 20.23 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.54% | Operating Margin (TTM) 42.92% |
Management Effectiveness
Return on Assets (TTM) 3.25% | Return on Equity (TTM) 7.33% |
Valuation
Trailing PE 57.48 | Forward PE 27.93 | Enterprise Value 22718701568 | Price to Sales(TTM) 4.43 |
Enterprise Value 22718701568 | Price to Sales(TTM) 4.43 | ||
Enterprise Value to Revenue 0.88 | Enterprise Value to EBITDA - | Shares Outstanding 138400000 | Shares Floating 137425496 |
Shares Outstanding 138400000 | Shares Floating 137425496 | ||
Percent Insiders 7.35 | Percent Institutions 75.32 |
Analyst Ratings
Rating 2.8 | Target Price 13.79 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 12 | Sell 3 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rocket Companies Inc
Company Overview
History and Background
Rocket Companies Inc., formerly known as Quicken Loans, was founded in 1985 by Dan Gilbert. It initially focused on providing mortgages and has since expanded into various financial services. A significant milestone was the launch of Rocket Mortgage, a fully online mortgage application platform. It went public in August 2020.
Core Business Areas
- Mortgage Origination: This segment focuses on originating, underwriting, and servicing residential mortgages. It includes Rocket Mortgage, the company's flagship product.
- Rocket Homes: A real estate marketplace that connects buyers and sellers with real estate agents and provides tools for the home buying process.
- Rocket Auto: An online platform for buying and selling vehicles, offering financing options and connecting consumers with dealerships.
- Rocket Loans: Provides personal loans for various purposes, such as debt consolidation, home improvement, and other expenses.
Leadership and Structure
The CEO is Varun Krishna, who leads the executive team. The organizational structure includes various departments responsible for technology, marketing, finance, and operations. Dan Gilbert is the Chairman.
Top Products and Market Share
Key Offerings
- Rocket Mortgage: A fully online mortgage application platform, offering a streamlined and user-friendly experience. As of early 2024, Rocket Mortgage held around 7.5% market share in the US mortgage origination market. Competitors include United Wholesale Mortgage (UWM), PennyMac, and Wells Fargo.
- Rocket Homes: A real estate marketplace connecting buyers and sellers with agents. Market share data is less directly quantifiable but it is a player in the overall real estate listings market dominated by Zillow and Realtor.com. Competitors include Zillow Group (Z, TRLG), Realtor.com (NWSA).
- Rocket Auto: An online platform for car buying and selling. Market share data is less directly quantifiable but it is a player in the overall car buying market. Competitors include Carvana (CVNA) and AutoNation (AN).
- Rocket Loans: Provides personal loans for various purposes. Market share data is less directly quantifiable but it is a player in the overall personal loans market. Competitors include Upstart (UPST) and LendingClub (LC).
Market Dynamics
Industry Overview
The mortgage industry is cyclical, influenced by interest rates, economic conditions, and housing market trends. The personal loan and real estate markets are also affected by these factors. Digitalization and technology play a significant role in shaping the competitive landscape.
Positioning
Rocket Companies aims to be a leader in the fintech space, providing technology-driven solutions for mortgages, real estate, and personal finance. Its competitive advantages include its brand recognition, technology platform, and customer service.
Total Addressable Market (TAM)
The total addressable market (TAM) for mortgages in the US is several trillion dollars annually. The TAM for real estate transactions is also substantial. Rocket Companies is well-positioned to capture a portion of these markets through its technology and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Advanced technology platform
- Large customer base
- Efficient online processes
- Customer service reputation
Weaknesses
- Sensitivity to interest rate fluctuations
- Dependence on the US housing market
- High marketing expenses
- High debt levels
- Reliance on mortgage refinance volume
Opportunities
- Expansion into new financial products
- Increased adoption of digital mortgages
- Strategic acquisitions
- Partnerships with real estate agents
- Growth in the personal loan market
Threats
- Rising interest rates
- Increased competition from fintech companies
- Economic downturns
- Changes in mortgage regulations
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- UWM
- LDI
- FNMA
- FMCC
- AGNC
Competitive Landscape
Rocket Companies competes with traditional mortgage lenders, fintech companies, and other online platforms. Its advantages include its brand recognition and technology platform. Disadvantages include its sensitivity to interest rate fluctuations.
Major Acquisitions
Truebill (now Rocket Money)
- Year: 2021
- Acquisition Price (USD millions): 1275
- Strategic Rationale: Expanded financial services offerings and customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the success of Rocket Mortgage and expansion into new business lines.
Future Projections: Future growth is projected to be influenced by continued adoption of digital mortgages and expansion into new markets. Analyst estimates vary based on market conditions.
Recent Initiatives: Recent strategic initiatives include investments in technology, partnerships with real estate agents, and expansion of the Rocket Homes platform.
Summary
Rocket Companies possesses a strong brand and technology platform, yet is susceptible to interest rate fluctuations and the cyclical nature of the housing market. While its expansion into new financial services through acquisitions like Rocket Money shows promise, the company must effectively manage its debt and navigate a competitive fintech environment. Growth relies on successful diversification and the continued adoption of digital mortgage solutions. Successfully navigating these challenges will determine the company's long-term success.
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RDFN
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UWM
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ZG
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Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Reports
- Earnings Calls
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rocket Companies Inc
Exchange NYSE | Headquaters Detroit, MI, United States | ||
IPO Launch date 2020-08-06 | CEO & Director Mr. Varun Krishna | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 14200 | Website https://www.rocketcompanies.com |
Full time employees 14200 | Website https://www.rocketcompanies.com | ||
Rocket Companies, Inc., provides spanning mortgage, real estate, and personal finance services in the United States and Canada. It operates through two segments, Direct to Consumer and Partner Network. The company offers Rocket Mortgage, a mortgage lender; Amrock, an appraisal management company which provides settlement and title services; Rocket Homes, a home search platform and real estate agent referral network that provides technology-enabled services to support the home buying and selling experience; Rocket Loans, an online-based personal loans business; and Rocket Money that provides financial wellness services, including subscription cancellation, budget management, and credit score. It also provides Lendesk, a software services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan. The company operates as a subsidiary of Rock Holdings Inc.
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