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Reynolds Consumer Products Inc (REYN)



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Upturn Advisory Summary
04/01/2025: REYN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -2.16% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.02B USD | Price to earnings Ratio 14.29 | 1Y Target Price 29.56 |
Price to earnings Ratio 14.29 | 1Y Target Price 29.56 | ||
Volume (30-day avg) 760124 | Beta 0.55 | 52 Weeks Range 23.13 - 32.08 | Updated Date 04/1/2025 |
52 Weeks Range 23.13 - 32.08 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 3.85% | Basic EPS (TTM) 1.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.53% | Operating Margin (TTM) 17.65% |
Management Effectiveness
Return on Assets (TTM) 7.11% | Return on Equity (TTM) 17.07% |
Valuation
Trailing PE 14.29 | Forward PE 14.35 | Enterprise Value 6662295959 | Price to Sales(TTM) 1.36 |
Enterprise Value 6662295959 | Price to Sales(TTM) 1.36 | ||
Enterprise Value to Revenue 1.8 | Enterprise Value to EBITDA 9.42 | Shares Outstanding 210318000 | Shares Floating 54093857 |
Shares Outstanding 210318000 | Shares Floating 54093857 | ||
Percent Insiders 74.12 | Percent Institutions 27.53 |
Analyst Ratings
Rating 3.67 | Target Price 31.67 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 6 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Reynolds Consumer Products Inc

Company Overview
History and Background
Reynolds Consumer Products Inc. traces its roots back to Reynolds Metals Company, founded in 1919. The consumer products division evolved over time, focusing on household essentials. Reynolds Consumer Products Inc. became an independent publicly traded company in January 2020 via an IPO.
Core Business Areas
- Reynolds Cooking & Baking: Includes Reynolds Wrap aluminum foil, Reynolds Kitchens parchment paper, oven bags, and baking cups.
- Hefty Waste & Storage: Includes Hefty trash bags, slider bags, and food storage containers.
- Presto Products: Includes private label and store brand products in food storage, waste bags, and food wraps.
Leadership and Structure
The company is led by a CEO and a senior management team. The organizational structure is typical of a publicly traded consumer products company, with functional departments like marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Reynolds Wrap Aluminum Foil: A leading brand of aluminum foil with a significant market share in North America. Competitors include store brands and other national brands like Glad and Kirkland. Market share approximately 40%.
- Hefty Trash Bags: A major brand of trash bags known for strength and innovation (e.g., Hefty Ultra Flex). Competitors include Glad, private label brands, and other national brands. Market share approximately 25%.
- Hefty Slider Bags: A top brand for consumer slider bags. Competitors include Ziploc and store brands.
Market Dynamics
Industry Overview
The consumer products industry is characterized by intense competition, brand loyalty, and pricing pressures. Demand is relatively stable, driven by everyday household needs. Factors impacting the industry include raw material costs, inflation, and consumer spending trends.
Positioning
Reynolds Consumer Products Inc. holds a strong position in its core categories through its well-established brands and innovation. Its competitive advantage lies in its brand recognition, scale, and distribution network.
Total Addressable Market (TAM)
The TAM for consumer cooking, baking, waste, and storage products is estimated to be in the billions of dollars annually. Reynolds is positioned to capture a significant portion of this TAM through its leading brands and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Leading market positions in core categories
- Extensive distribution network
- Innovation in product development
- Strong relationships with retailers
Weaknesses
- Exposure to raw material price fluctuations
- Dependence on a few key brands
- Intense competition
- High marketing and advertising expenses
Opportunities
- Expansion into new geographic markets
- New product development in adjacent categories
- Acquisition of complementary businesses
- Growth in e-commerce channels
- Sustainability initiatives appealing to environmentally conscious consumers
Threats
- Increasing competition from private label brands
- Changes in consumer preferences
- Economic downturns affecting consumer spending
- Fluctuations in raw material costs
- Stringent environmental regulations
Competitors and Market Share
Key Competitors
- CLX
- SC Johnson
Competitive Landscape
Reynolds Consumer Products Inc. has strengths in brand recognition and scale, but faces competition from larger, more diversified companies and private label brands. Reynolds must continue to innovate and invest in marketing to maintain its market position.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on economic conditions and how well the company is doing over the past years, which require accessing recent financial reports for accurate data.
Future Projections: Future projections depend on analyst reports which would give future guidance and depend on what Reynolds future initiatives are.
Recent Initiatives: Recent initiatives can be obtained from Reynolds Investor Relations report.
Summary
Reynolds Consumer Products Inc. is a company with strong brands in stable, mature markets. The company benefits from brand recognition and distribution networks, but is susceptible to increasing competition from private labels and inflation. The company must continue to innovate and leverage its position for sustained growth. Future performance depends on efficient cost management and successful product launches.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is based on available information and may not be exact. Financial data requires consultation with SEC filings and professional sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Reynolds Consumer Products Inc
Exchange NASDAQ | Headquaters Lake Forest, IL, United States | ||
IPO Launch date 2020-01-31 | President, CEO & Director Mr. Scott E. Huckins | ||
Sector Consumer Cyclical | Industry Packaging & Containers | Full time employees 6400 | |
Full time employees 6400 |
Reynolds Consumer Products Inc. produces and sells products in cooking, waste and storage, and tableware product categories in the United States and internationally. It operates through four segments: Reynolds Cooking & Baking, Hefty Waste & Storage, Hefty Tableware, and Presto Products. The Reynolds Cooking & Baking segment produces aluminum foil, disposable aluminum pans, parchment paper, freezer paper, wax paper, butcher paper, plastic wrap, baking cups, oven bags, and slow cooker liners under the Reynolds Wrap, Reynolds KITCHENS, and EZ Foil brands in the United States, as well as under the ALCAN brand in Canada and under the Diamond brand internationally. The Hefty Waste & Storage segment offers trash bags under the Hefty Ultra Strong and Hefty Strong brands; and food storage bags under the Hefty and Baggies brands. This segment also provides a suite of products, including compostable bags, bags made from recycled materials, and the orange bags. The Hefty Tableware segment offers disposable and compostable plates, bowls, platters, cups, and cutlery under the Hefty brand, as well as dishes and party cups. The Presto Products segment primarily sells store brand products in food storage bags, trash bags, reusable storage containers, and plastic wrap categories. It offers both branded and store brand products to grocery stores, mass merchants, warehouse clubs, discount chains, dollar stores, drug stores, home improvement stores, military outlets, and eCommerce retailers. The company was founded in 1947 and is headquartered in Lake Forest, Illinois. Reynolds Consumer Products Inc. is a subsidiary of Packaging Finance Limited.
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