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Upturn AI SWOT - About
Rekor Systems Inc (REKR)
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Upturn Advisory Summary
04/01/2025: REKR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -29.52% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 96.60M USD | Price to earnings Ratio - | 1Y Target Price 4.5 |
Price to earnings Ratio - | 1Y Target Price 4.5 | ||
Volume (30-day avg) 4576137 | Beta 1.81 | 52 Weeks Range 0.78 - 2.67 | Updated Date 03/31/2025 |
52 Weeks Range 0.78 - 2.67 | Updated Date 03/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -119.54% | Operating Margin (TTM) -121.89% |
Management Effectiveness
Return on Assets (TTM) -29.58% | Return on Equity (TTM) -124.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 113432730 | Price to Sales(TTM) 2.06 |
Enterprise Value 113432730 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 2.59 | Enterprise Value to EBITDA -5.79 | Shares Outstanding 105398000 | Shares Floating 79644565 |
Shares Outstanding 105398000 | Shares Floating 79644565 | ||
Percent Insiders 6.42 | Percent Institutions 47.19 |
Analyst Ratings
Rating 5 | Target Price 4.5 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rekor Systems Inc
Company Overview
History and Background
Rekor Systems, Inc. (formerly known as Novume Solutions, Inc.) was founded in 2017. It focuses on developing and deploying advanced vehicle recognition systems using AI-powered technology. The company has grown through acquisitions and organic development to offer solutions for public safety, traffic management, and commercial applications.
Core Business Areas
- Automatic License Plate Recognition (ALPR): Rekor's core business revolves around ALPR technology, providing real-time vehicle identification for various applications, including law enforcement, parking management, and tolling.
- Vehicle Recognition: Beyond license plates, Rekor's systems can identify vehicle attributes like make, model, and color. They provide vehicle recognition for various solutions.
- Data and Analytics: Rekor offers data analytics services based on the vehicle data collected, providing insights for traffic patterns, security risks, and operational efficiency.
Leadership and Structure
Robert Berman is the CEO of Rekor Systems Inc. The company has a board of directors overseeing its operations and strategic direction. The organizational structure is divided into departments focusing on technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Rekor One: A comprehensive vehicle recognition platform that processes vehicle data for various applications. Revenue data specifically for 'Rekor One' is not publicly isolated, but it contributes significantly to overall company revenue. Competitors: Genetec, Motorola Solutions, Neology.
- Watchman: A vehicle recognition system designed for security and law enforcement applications. Specific market share data is not publicly available, but it is a key product in the public safety sector. Competitors: Vigilant Solutions, Flock Safety.
Market Dynamics
Industry Overview
The intelligent transportation systems (ITS) market is experiencing rapid growth, driven by increasing urbanization, traffic congestion, and the need for enhanced security. The market is moving towards greater AI integration.
Positioning
Rekor Systems Inc. positions itself as a provider of comprehensive vehicle recognition solutions. Their competitive advantage lies in their AI-powered technology and ability to offer integrated data analytics.
Total Addressable Market (TAM)
The global intelligent transportation systems market is projected to reach hundreds of billions of dollars in the next few years. Rekor is positioned to capitalize on the TAM through expansion of their product offerings. The TAM is estimated to reach over 366.4 billion USD by 2029.
Upturn SWOT Analysis
Strengths
- AI-powered technology
- Comprehensive vehicle recognition platform
- Integrated data analytics capabilities
- Focus on recurring revenue streams
- Established presence in public safety
Weaknesses
- Relatively small market capitalization
- Reliance on government contracts
- Limited brand recognition compared to larger competitors
- History of net losses.
Opportunities
- Expanding into new geographic markets
- Developing new applications for vehicle recognition technology
- Forming strategic partnerships
- Leveraging increasing demand for ITS solutions
- Government funding for transportation infrastructure and technology
Threats
- Intense competition from larger companies
- Rapid technological advancements
- Changing regulatory landscape
- Economic downturn
- Data privacy concerns
Competitors and Market Share
Key Competitors
- MSI
- ISSC
- FLIR
Competitive Landscape
Rekor Systems Inc. faces competition from larger, more established companies. However, it differentiates itself through its AI-powered technology and integrated data analytics.
Major Acquisitions
OpenALPR
- Year: 2019
- Acquisition Price (USD millions): 25
- Strategic Rationale: Acquisition of OpenALPR enhanced Rekor's ALPR technology and expanded its customer base.
Growth Trajectory and Initiatives
Historical Growth: Rekor Systems Inc. has experienced significant revenue growth in recent years, driven by increased adoption of its vehicle recognition solutions.
Future Projections: Analyst estimates suggest continued revenue growth for Rekor Systems Inc., driven by the expanding ITS market and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include expanding into new markets, launching new product features, and forming strategic partnerships.
Summary
Rekor Systems is a company in a high-growth market, and it is experiencing good revenue growth. However, profitability and brand recognition pose challenges. The company's AI-powered technology is a key strength, but it needs to navigate competition and data privacy concerns. Future success hinges on strategic partnerships and successful market expansion. Rekor's technology has potential, but execution is critical.
Similar Companies
- MSI
- FLIR
- ALRM
- ABEO
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Press Releases
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share data is an estimate and may not be precise. Future performance is subject to various risks and uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rekor Systems Inc
Exchange NASDAQ | Headquaters Columbia, MD, United States | ||
IPO Launch date 2017-08-29 | Founder, Interim CEO & Executive Chairman Mr. Robert Alan Berman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 347 | Website https://www.rekor.ai |
Full time employees 347 | Website https://www.rekor.ai | ||
Rekor Systems, Inc., a technology company, provides infrastructure solutions for transportation, public safety, and urban mobility markets in the United States and internationally. The company's platforms include Rekor One, an AI-powered roadway intelligence platform; Rekor Command, a comprehensive cross-agency platform that offers various applications for traffic management centers, freeway service patrol, first responders, and maintenance crews; Rekor Discover, a platform that ingests data from its hardware and automates comprehensive analytics and actionable insights about the movement of objects across the roadway; and Rekor Scout platform, which automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. It also offers Rekor AutoNotice, a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for primary and secondary offenses; and Rekor CarCheck, which allows its AI based vehicle and license plate recognition technology to be accessed for a range of commercial applications. In addition, the company offers Rekor Edge Max System, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. Further, it provides traffic services, including traditional traffic studies, which delivers data and insights for planning and management of roadway infrastructure and commercial initiatives; innovative AI-driven traffic studies for traffic management; and traffic engineering services. Rekor Systems, Inc. has strategic partnership with SoundThinking, Inc. to develop end-to-end public safety solution. The company was incorporated in 2017 and is headquartered in Columbia, Maryland.
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