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TheRealReal Inc (REAL)



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Upturn Advisory Summary
04/01/2025: REAL (5-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 99.82% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 626.37M USD | Price to earnings Ratio - | 1Y Target Price 9.4 |
Price to earnings Ratio - | 1Y Target Price 9.4 | ||
Volume (30-day avg) 3403108 | Beta 3.01 | 52 Weeks Range 2.24 - 11.38 | Updated Date 04/1/2025 |
52 Weeks Range 2.24 - 11.38 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -22.35% | Operating Margin (TTM) -3.14% |
Management Effectiveness
Return on Assets (TTM) -8.09% | Return on Equity (TTM) -932.74% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 972849751 | Price to Sales(TTM) 1.04 |
Enterprise Value 972849751 | Price to Sales(TTM) 1.04 | ||
Enterprise Value to Revenue 1.62 | Enterprise Value to EBITDA -5.9 | Shares Outstanding 111247000 | Shares Floating 93773103 |
Shares Outstanding 111247000 | Shares Floating 93773103 | ||
Percent Insiders 12.7 | Percent Institutions 77.07 |
Analyst Ratings
Rating 3.57 | Target Price 7.96 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 3 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
TheRealReal Inc

Company Overview
History and Background
TheRealReal Inc. was founded in 2011. It operates an online marketplace for authenticated luxury consignment, providing a platform for buying and selling pre-owned high-end goods. Since its founding, it has grown to become a major player in the luxury resale market.
Core Business Areas
- Online Marketplace: The core business involves facilitating the buying and selling of authenticated pre-owned luxury goods through its online platform (website and mobile app).
- Authentication Services: TheRealReal employs experts to authenticate luxury items to ensure buyers receive genuine products.
- Consignment Services: The company provides consignment services where individuals can sell their luxury goods through TheRealReal's platform.
- Retail Stores: TheRealReal also operates physical retail locations to sell luxury goods and provide in-person consignment services.
Leadership and Structure
The CEO is John Koryl. The company has a typical corporate structure with departments such as marketing, finance, technology, and operations.
Top Products and Market Share
Key Offerings
- Luxury Handbags: TheRealReal's offerings include luxury handbags from brands like Louis Vuitton, Chanel, and Gucci. Competitors include Fashionphile, Rebag, and Vestiaire Collective. Market share data specific to handbag categories is unavailable, but the overall luxury resale market is fragmented.
- Luxury Apparel: TheRealReal also sells luxury apparel including clothing, shoes, and accessories. Competitors include ThredUp, Poshmark, and Farfetch. Market share data specific to apparel is unavailable, but the overall luxury resale market is fragmented.
- Fine Jewelry and Watches: TheRealReal offers fine jewelry and watches from brands like Cartier and Rolex. Competitors include eBay and specialized jewelry resale platforms. Market share data specific to jewelry and watches is unavailable, but the overall luxury resale market is fragmented.
Market Dynamics
Industry Overview
The luxury resale market is growing rapidly, driven by factors such as increased consumer awareness of sustainability, demand for unique items, and growing acceptance of pre-owned luxury goods.
Positioning
TheRealReal positions itself as a trusted and authenticated platform for buying and selling luxury consignment. Its competitive advantages include its authentication process and brand recognition.
Total Addressable Market (TAM)
The global luxury resale market is estimated to reach $70 billion by 2025. TheRealReal is positioned to capture a significant portion of this TAM through its online platform, authentication services and consignment model.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Authentication expertise
- Large and diverse inventory
- Online platform with established user base
- Consignment model driving supply
Weaknesses
- Dependence on luxury goods market
- Operational challenges in authentication and logistics
- Customer acquisition costs
- Profitability challenges
- Risk of counterfeit goods slipping through authentication
Opportunities
- Expanding into new product categories
- International expansion
- Strengthening brand partnerships
- Improving authentication technology
- Leveraging data analytics for personalization
Threats
- Competition from other resale platforms
- Economic downturn impacting luxury spending
- Changes in consumer preferences
- Counterfeit goods impacting brand reputation
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- POSH
- EBAY
- FTCH
Competitive Landscape
TheRealReal faces competition from other online resale platforms. Its authentication process and brand reputation are its main advantages. Disadvantages include operational complexities and profitability challenges.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Discuss TheRealReal's revenue growth, user base expansion, and market share gains over the past years.
Future Projections: Provide projections for revenue, user growth, and profitability based on analyst estimates and management guidance.
Recent Initiatives: Highlight recent strategic initiatives, such as partnerships, technology investments, and marketing campaigns.
Summary
TheRealReal operates in the growing luxury resale market, leveraging its authentication expertise. Although its top line is growing, the company still struggles with profitability. Operational efficiency and strategic initiatives will be crucial to its long-term success. The company should monitor the competitive landscape and ensure its authentication process remains robust.
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Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Estimates
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data are estimates and may not be precise. The AI-based rating is an opinion based on the data provided.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TheRealReal Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2019-06-28 | President, CEO & Director Ms. Rati Sahi Levesque | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 3011 | Website https://www.therealreal.com |
Full time employees 3011 | Website https://www.therealreal.com |
The RealReal, Inc. operates an online marketplace for resale luxury goods worldwide. It provides a range of product categories, including women's fashion, men's fashion, jewelry, and watches. The company primarily sells products through its website, online marketplace, mobile app, and retail stores. The RealReal, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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