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Upturn AI SWOT - About
RDFN 
Redfin Corp (RDFN)
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Upturn Advisory Summary
02/26/2025: RDFN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -41.35% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.29B USD | Price to earnings Ratio - | 1Y Target Price 10.13 |
Price to earnings Ratio - | 1Y Target Price 10.13 | ||
Volume (30-day avg) 5261539 | Beta 2.9 | 52 Weeks Range 5.10 - 15.29 | Updated Date 04/1/2025 |
52 Weeks Range 5.10 - 15.29 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.8% | Operating Margin (TTM) -11.94% |
Management Effectiveness
Return on Assets (TTM) -8.63% | Return on Equity (TTM) -1476.5% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2036727146 | Price to Sales(TTM) 1.23 |
Enterprise Value 2036727146 | Price to Sales(TTM) 1.23 | ||
Enterprise Value to Revenue 1.95 | Enterprise Value to EBITDA -30.16 | Shares Outstanding 126389000 | Shares Floating 120949495 |
Shares Outstanding 126389000 | Shares Floating 120949495 | ||
Percent Insiders 4.21 | Percent Institutions 59.37 |
Analyst Ratings
Rating 2.94 | Target Price 9.07 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 11 | Sell 3 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Redfin Corp
Company Overview
History and Background
Redfin was founded in 2004 by David Eraker, Michael Dougherty, and David Selinger as a discount online real estate brokerage. The company aimed to disrupt the traditional real estate model by offering lower commission rates and leveraging technology to streamline the home buying and selling process. Initially focused on Seattle, Redfin expanded to other major US markets over time.
Core Business Areas
- Real Estate Services: Provides brokerage services to buyers and sellers of residential properties. This includes listing services, buyer representation, and closing support.
- Mortgage Services: Offers mortgage origination services through Redfin Mortgage, helping customers finance their home purchases.
- Title Services: Provides title insurance and settlement services through Title Forward.
- Rentals: Offers services to search rental properties.
Leadership and Structure
Glenn Kelman is the CEO of Redfin. The company operates with a structured management team overseeing various functional areas like engineering, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Real Estate Brokerage: Redfin's core offering, providing real estate agents who are employees rather than independent contractors. Offers lower commission rates than traditional brokerages. Competitors include Zillow, Compass, and traditional brokerages like RE/MAX and Coldwell Banker. Redfin's market share is around 0.76% as of 2023.
- RedfinNow: An iBuying service where Redfin directly buys homes from sellers. This is similar to Zillow Offers (discontinued) and Opendoor. The market for iBuying is volatile, and RedfinNow faces competition from other iBuyers and traditional real estate transactions.
- Mortgage Services: Redfin Mortgage offers mortgage origination services, competing with large national mortgage lenders and local banks. This segment contributes to revenue diversification.
- Title Forward: Offers title insurance and settlement services, which competes with traditional title insurance companies. Provides end-to-end closing service.
Market Dynamics
Industry Overview
The real estate industry is highly competitive and cyclical, influenced by interest rates, economic conditions, and housing supply. Technology is playing an increasing role, with online platforms like Redfin and Zillow becoming central to the home search process.
Positioning
Redfin positions itself as a technology-powered real estate brokerage offering lower fees and a more efficient process. Its competitive advantages include its website/app, salaried agents, and integrated services (mortgage, title).
Total Addressable Market (TAM)
The TAM for real estate brokerage in the US is estimated to be in the hundreds of billions of dollars annually, based on total home sales volume and average commission rates. The TAM for mortgage origination is also in the billions. Redfin, with its small but growing market share, has considerable room for expansion if it can execute its strategy effectively.
Upturn SWOT Analysis
Strengths
- Technology platform and data analytics
- Lower commission rates
- Salaried agents (greater control and training)
- Integrated services (mortgage, title)
- Strong brand recognition
Weaknesses
- Relatively small market share
- Profitability challenges
- Dependence on housing market conditions
- Agent churn
Opportunities
- Expanding into new markets
- Increasing market share through marketing and technology improvements
- Growing mortgage and title services
- Partnerships and acquisitions
- Further developing iBuying capabilities
Threats
- Competition from Zillow, Opendoor, Compass, and traditional brokerages
- Fluctuations in interest rates and housing market
- Economic downturn
- Changes in real estate regulations
- Technological disruption from new entrants
Competitors and Market Share
Key Competitors
- ZG
- EXPI
- RDFN
Competitive Landscape
Redfin's advantage lies in its technology and lower commission rates. However, it faces intense competition from larger, well-established brokerages and innovative tech companies.
Major Acquisitions
RentPath
- Year: 2021
- Acquisition Price (USD millions): 608
- Strategic Rationale: Expanded Redfin's reach into the rental market and provided access to a large inventory of rental listings.
Growth Trajectory and Initiatives
Historical Growth: Redfin has experienced significant revenue growth over the past decade, driven by expansion into new markets and increasing adoption of its online platform. However, profitability has been inconsistent.
Future Projections: Analyst projections for Redfin's future growth vary, depending on assumptions about the housing market, interest rates, and the company's ability to execute its strategy. Revenue growth is expected to continue, but profitability remains a key challenge.
Recent Initiatives: Recent initiatives include expanding RedfinNow, growing mortgage and title services, and improving the user experience on its website and app.
Summary
Redfin is a technology-driven real estate brokerage that aims to disrupt the traditional model with lower fees and integrated services. While they have good brand recognition and an innovative approach, they are navigating in a turbulent market and the iBuying market is volatile and competition remains intense. Revenue growth continues with challenges to maintain profitability. Focusing on strategic acquisitions and market share will allow them to succeed in the future.
Similar Companies
EXPI
eXp World Holdings Inc
EXPI
eXp World Holdings Inc
OPEN
Opendoor Technologies Inc
OPEN
Opendoor Technologies Inc
ZG
Zillow Group Inc
ZG
Zillow Group Inc
Sources and Disclaimers
Data Sources:
- Redfin Investor Relations
- SEC Filings
- Market Research Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Redfin Corp
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2017-07-28 | President, CEO & Director Mr. Glenn Kelman | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 4778 | Website https://www.redfin.com |
Full time employees 4778 | Website https://www.redfin.com | ||
Redfin Corporation operates as a residential real estate brokerage company in the United States and Canada. The company operates an online real estate marketplace and provides real estate services, including assisting individuals in the purchase or sell of home. It also provides title and settlement services; and originates, sells, and services mortgages. In addition, the company uses digital platforms to connect consumers with rental properties and for other advertising. The company was formerly known as Appliance Computing Inc. and changed its name to Redfin Corporation in May 2006. Redfin Corporation was incorporated in 2002 and is headquartered in Seattle, Washington.
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