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Rogers Communications Inc (RCI)



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Upturn Advisory Summary
04/01/2025: RCI (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 17.5% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.94B USD | Price to earnings Ratio 12.21 | 1Y Target Price 40.07 |
Price to earnings Ratio 12.21 | 1Y Target Price 40.07 | ||
Volume (30-day avg) 1068194 | Beta 0.58 | 52 Weeks Range 24.76 - 41.04 | Updated Date 04/1/2025 |
52 Weeks Range 24.76 - 41.04 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.08% | Basic EPS (TTM) 2.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.42% | Operating Margin (TTM) 24.83% |
Management Effectiveness
Return on Assets (TTM) 4.45% | Return on Equity (TTM) 16.64% |
Valuation
Trailing PE 12.21 | Forward PE 7.72 | Enterprise Value 47201749950 | Price to Sales(TTM) 0.73 |
Enterprise Value 47201749950 | Price to Sales(TTM) 0.73 | ||
Enterprise Value to Revenue 3.3 | Enterprise Value to EBITDA 7.45 | Shares Outstanding 426892000 | Shares Floating 391271180 |
Shares Outstanding 426892000 | Shares Floating 391271180 | ||
Percent Insiders 11.16 | Percent Institutions 62.08 |
Analyst Ratings
Rating 4.17 | Target Price 47.44 | Buy 9 | Strong Buy 7 |
Buy 9 | Strong Buy 7 | ||
Hold 1 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Rogers Communications Inc

Company Overview
History and Background
Rogers Communications Inc. was founded in 1960 by Ted Rogers Sr. It began as a radio broadcasting company and gradually expanded into cable television, telecommunications, and media. Key milestones include acquiring Maclean-Hunter in 1994 and Shaw Communications in 2023.
Core Business Areas
- Wireless: Provides wireless voice and data services to consumers and businesses across Canada. Key offerings include mobile phone plans, data plans, and device sales.
- Cable: Offers cable television, internet, and home phone services to residential and commercial customers.
- Media: Operates a portfolio of television and radio broadcasting stations, as well as sports-related media assets (e.g., Toronto Blue Jays, Sportsnet).
Leadership and Structure
The company is led by a board of directors and a management team. Edward Rogers is the Chairman of the Board. The organizational structure is divided into business units aligned with its core business areas.
Top Products and Market Share
Key Offerings
- Wireless Services: Mobile phone and data plans for consumers and businesses. Rogers has a significant market share in the Canadian wireless market. Competitors include Bell and Telus. Rogers has approximately 30% market share in Canada. Rogers's wireless revenue for 2023 was approximately $9 billion CDN.
- Cable Internet: High-speed internet services for residential and commercial customers. Rogers is a major player in the Canadian internet market. Competitors include Bell and Telus. The cable internet division contributed approximately $6 billion CDN in revenue in 2023.
- Rogers Ignite TV: IPTV service offered via cable infrastructure with advanced features. Competitors are Bell Fibe TV and Telus Optik TV. Rogers Ignite has a significant customer base but has been criticized for pricing. User base is approximately 2 million.
Market Dynamics
Industry Overview
The Canadian telecommunications industry is oligopolistic, dominated by Rogers, Bell, and Telus. The industry is characterized by high barriers to entry, stringent regulation, and rapid technological advancements.
Positioning
Rogers is a leading telecommunications and media company in Canada. Its competitive advantages include a strong brand, extensive network infrastructure, and diverse product portfolio.
Total Addressable Market (TAM)
The Canadian telecom market is estimated at $50B annually. Rogers is well positioned with its wireless and cable businesses, targeting both consumer and enterprise sectors.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network infrastructure
- Diversified product portfolio
- Substantial market share in key segments
Weaknesses
- High debt levels (related to acquisitions)
- Customer service issues
- Regulatory scrutiny
- Reliance on a few key markets
Opportunities
- 5G network expansion
- Growth in IoT (Internet of Things)
- Expansion into new geographic markets
- Strategic partnerships
Threats
- Intense competition
- Technological disruption
- Regulatory changes
- Economic downturns
Competitors and Market Share
Key Competitors
- BCE
- TLUS
Competitive Landscape
Rogers faces intense competition from Bell and Telus. Rogers' advantages include its brand and extensive network. Disadvantages include high debt levels and customer service challenges.
Major Acquisitions
Shaw Communications
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Expanding its footprint into Western Canada, strengthening its cable and wireless offerings, and creating synergies.
Growth Trajectory and Initiatives
Historical Growth: Historically, growth has been driven by expansion in wireless and internet services, as well as acquisitions.
Future Projections: Analysts project continued growth in revenue, driven by 5G adoption and demand for high-speed internet. Profitability is expected to improve as integration synergies are realized.
Recent Initiatives: Recent strategic initiatives include the acquisition of Shaw Communications, investments in 5G infrastructure, and expansion of its media content offerings.
Summary
Rogers Communications Inc. is a major player in the Canadian telecom industry with a diversified portfolio and a strong brand. The acquisition of Shaw strengthens its market position but increases debt. Customer service and regulatory scrutiny are ongoing challenges. Investing in 5G and managing debt effectively are crucial for future success.
Similar Companies
- BCE
- TLUS
- MSFT
- AAPL
Sources and Disclaimers
Data Sources:
- Company financial reports
- Industry analysis reports
- News articles
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not investment advice. Market conditions and company performance can change, so conduct your own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com |
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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