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Upturn AI SWOT - About
PUBM 
Pubmatic Inc (PUBM)
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Upturn Advisory Summary
03/27/2025: PUBM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -53.78% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 490.61M USD | Price to earnings Ratio 43.96 | 1Y Target Price 17.22 |
Price to earnings Ratio 43.96 | 1Y Target Price 17.22 | ||
Volume (30-day avg) 661099 | Beta 1.48 | 52 Weeks Range 9.07 - 25.36 | Updated Date 03/27/2025 |
52 Weeks Range 9.07 - 25.36 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.29% | Operating Margin (TTM) 17.31% |
Management Effectiveness
Return on Assets (TTM) 0.34% | Return on Equity (TTM) 4.36% |
Valuation
Trailing PE 43.96 | Forward PE 53.48 | Enterprise Value 395404931 | Price to Sales(TTM) 1.68 |
Enterprise Value 395404931 | Price to Sales(TTM) 1.68 | ||
Enterprise Value to Revenue 1.36 | Enterprise Value to EBITDA 8.02 | Shares Outstanding 40324800 | Shares Floating 37796938 |
Shares Outstanding 40324800 | Shares Floating 37796938 | ||
Percent Insiders 1.31 | Percent Institutions 66.93 |
Analyst Ratings
Rating 3.83 | Target Price 20.11 | Buy 2 | Strong Buy 4 |
Buy 2 | Strong Buy 4 | ||
Hold 6 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Pubmatic Inc
Company Overview
History and Background
PubMatic was founded in 2006 by Amar Goel and Rajeev Goel. It emerged as a key player in the programmatic advertising space, providing infrastructure and tools to publishers to manage and monetize their digital advertising inventory. Pubmatic went public in December 2020.
Core Business Areas
- Sell-Side Platform: PubMatic provides a sell-side platform (SSP) that enables publishers to manage their digital advertising inventory, optimize yield, and connect with demand-side platforms (DSPs) and ad exchanges.
- Omni-Channel Advertising: PubMatic facilitates advertising across various channels, including display, video, mobile, and connected TV (CTV).
- Data and Analytics: The company offers data and analytics tools that allow publishers to gain insights into their audience and optimize their advertising strategies.
Leadership and Structure
Rajeev Goel is the co-founder and CEO. The company has a typical corporate structure with departments such as Engineering, Sales, Marketing, Finance, and Operations.
Top Products and Market Share
Key Offerings
- SSP Platform: PubMatic's SSP platform enables publishers to manage and monetize their inventory effectively. While specific market share data fluctuates, PubMatic is a significant player in the SSP market. Competitors include Magnite, OpenX, and Google Ad Manager. Revenue is directly tied to the advertising volume flowing through its platform, which depends on publisher adoption and advertising spend.
- OpenWrap: OpenWrap is PubMatic's header bidding solution, streamlining the process for publishers to connect with multiple demand sources. Header bidding technology faces competition from other providers and also from in-house developed solutions. Competitors include Magnite and Index Exchange.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing continued growth, driven by the shift towards programmatic advertising and increased adoption of online channels. The market is competitive and fragmented with publishers demanding more advanced monetization solutions.
Positioning
PubMatic is positioned as a leading independent SSP, providing publishers with technology to control and optimize their ad inventory. Its competitive advantages include its focus on publisher needs, its technology platform, and its independence from large ad networks.
Total Addressable Market (TAM)
The total addressable market for digital advertising is in the hundreds of billions of dollars globally and is expected to continue growing. PubMatic's positioning as a leading SSP allows it to capture a share of this market by providing essential tools and services to publishers.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Focus on publisher needs
- Independent SSP
- Experienced leadership team
Weaknesses
- Smaller market share compared to some larger competitors
- Reliance on the digital advertising industry's growth
- Vulnerability to changes in advertising technology
Opportunities
- Expansion into new markets
- Growth in connected TV (CTV) advertising
- Increased adoption of programmatic advertising
- Development of new advertising solutions
Threats
- Increased competition
- Changes in privacy regulations
- Economic downturn impacting advertising spend
- Technological disruption
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- GOOGL
- TTD
Competitive Landscape
PubMatic competes with other SSPs, DSPs, and ad exchanges. Its advantages include its focus on publisher needs and its independent technology platform. Disadvantages may include its smaller size compared to some larger competitors.
Major Acquisitions
Martin Technologies
- Year: 2014
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition to help with expansion into video advertising
Growth Trajectory and Initiatives
Historical Growth: PubMatic has experienced strong revenue growth in recent years, driven by the growth of programmatic advertising. Requires specific historical financial data for detailed analysis.
Future Projections: Future growth is expected to be driven by increased adoption of programmatic advertising, expansion into new markets, and growth in CTV. Analyst estimates would provide more specific projections.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, and acquisitions aimed at expanding PubMatic's market presence and technological capabilities.
Summary
PubMatic is a key player in the programmatic advertising space, offering a strong SSP platform for publishers. It benefits from the growth of digital advertising but faces competition from larger players. Its focus on publisher needs and innovative solutions positions it well for future growth, but it needs to navigate evolving privacy regulations and technological changes.
Similar Companies
- MGNI
- TTD
- GOOGL
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Reports
- Third-Party Data Providers
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pubmatic Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 2020-12-09 | Co-Founder, CEO & Director Mr. Rajeev K. Goel | ||
Sector Technology | Industry Software - Application | Full time employees 1049 | Website https://www.pubmatic.com |
Full time employees 1049 | Website https://www.pubmatic.com | ||
PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology"infrastructure"to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.
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