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PSQ Holdings Inc. (PSQH)



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Upturn Advisory Summary
04/01/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -62.26% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 100.42M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 675176 | Beta -0.21 | 52 Weeks Range 2.00 - 7.77 | Updated Date 04/1/2025 |
52 Weeks Range 2.00 - 7.77 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-03-14 | When - | Estimate -0.28 | Actual -0.66 |
Profitability
Profit Margin -248.66% | Operating Margin (TTM) -199.42% |
Management Effectiveness
Return on Assets (TTM) -69.54% | Return on Equity (TTM) -309.45% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 94462607 | Price to Sales(TTM) 4.33 |
Enterprise Value 94462607 | Price to Sales(TTM) 4.33 | ||
Enterprise Value to Revenue 4.07 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 39700700 | Shares Floating 29224678 |
Shares Outstanding 39700700 | Shares Floating 29224678 | ||
Percent Insiders 34.71 | Percent Institutions 17.7 |
Analyst Ratings
Rating 4 | Target Price 5 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
PSQ Holdings Inc.
Company Overview
History and Background
PSQ Holdings Inc., formerly known as Parallel Square, was founded in 2021. It focuses on providing services and products to individuals who share conservative values. The company gained prominence through its online marketplace and efforts to cater to a specific ideological demographic.
Core Business Areas
- Online Marketplace: Offers a platform for businesses and consumers to connect, focusing on companies that align with conservative values. This includes retail goods, services, and other offerings.
- Financial Services: Providing services in banking, insurance, and alternative investing with a focus on those whose values align with American freedom. In addition to the typical products in these segments.
- Mobile Service: A cellular phone service provider alternative to the standard carriers.
Leadership and Structure
PSQ Holdings Inc. is led by a management team focused on creating alternative marketplaces and services. Specifics regarding the detailed organizational structure and key executives can be found on their corporate website and SEC filings.
Top Products and Market Share
Key Offerings
- Alts Mobile: A cell phone service carrier alternative that shares American values with its customers. Currently no market share data is available. Verizon, ATT, and T-Mobile are examples of competitors.
- PublicSq Marketplace: An online marketplace connecting consumers with businesses that share similar values. While exact market share data is not readily available, the platform has garnered a significant number of users within its target demographic. Competitors include large online marketplaces like Amazon and Etsy, as well as smaller, niche marketplaces catering to specific ideologies.
- Competitors: Fidelity, Schwab, Vanguard
- Momentum Advisory: An alternative to traditional wealth and financial planners that allows users to plan for retirement and investment strategies. Current market share unavailable.
Market Dynamics
Industry Overview
The industry PSQ Holdings operates in can be characterized as a niche e-commerce and financial service sector focused on catering to specific ideological and value-based consumer segments. This market is characterized by increasing consumer demand for alignment with values and companies.
Positioning
PSQ Holdings Inc. aims to differentiate itself by appealing to consumers who feel underserved or misrepresented by mainstream companies. Its competitive advantage lies in its specific focus on this niche market.
Total Addressable Market (TAM)
The total addressable market for value-based e-commerce and financial services is potentially substantial, estimated to be in the billions of dollars. PSQ Holdings Inc. is positioning itself to capture a significant share of this market by serving a specific segment often overlooked by larger corporations.
Upturn SWOT Analysis
Strengths
- Strong brand identity within its target demographic
- First-mover advantage in catering to a specific ideological niche
- Growing user base and platform engagement
- Partnerships with like-minded businesses
Weaknesses
- Limited appeal beyond its target demographic
- Reliance on specific ideological alignment which may create market risk
- Potential for controversy and boycotts
- Smaller scale compared to established e-commerce and financial platforms
Opportunities
- Expansion into new product categories and services
- Strategic partnerships with complementary businesses
- Leveraging data analytics to enhance user experience
- International expansion to similar markets
Threats
- Competition from larger companies entering the niche market
- Changes in consumer sentiment and preferences
- Economic downturn impacting consumer spending
- Reputational risks associated with controversial affiliations
Competitors and Market Share
Key Competitors
- AMZN
- ETSY
- VZN
- T
- TMUS
- Fidelity
- Schwab
- Vanguard
Competitive Landscape
PSQ Holdings Inc. differentiates itself through its value-based alignment, but it faces challenges from larger, more established competitors. PSQ must focus on building a strong community, enhancing user experience, and scaling effectively to compete in the long term. It is working to compete by offering users financial and cell phone services.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is not available from this data set.
Future Projections: Future growth projections are not available from this data set.
Recent Initiatives: Recent initiatives include expanding the platform's product offerings, forging new partnerships with businesses, and enhancing user engagement through marketing and community-building efforts.
Summary
PSQ Holdings Inc. is a niche player with a strong brand within its target demographic, offering a unique value proposition. However, it faces challenges from larger competitors, potential controversy, and market risk. Scaling the business and expanding into new verticals will be key to sustaining growth. PSQ needs to focus on managing risks associated with its ideological alignment.
Similar Companies
- PARR
- DWAC
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Various News Articles
- Third-party industry reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may vary. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PSQ Holdings Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 2021-07-07 | Founder, President, CEO & Chairman of the Board Mr. Michael Seifert | ||
Sector Technology | Industry Software - Application | Full time employees 85 | Website https://www.publicsquare.com |
Full time employees 85 | Website https://www.publicsquare.com |
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
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