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Upturn AI SWOT - About
PRTH 
Priority Technology Holdings Inc (PRTH)
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Upturn Advisory Summary
04/07/2025: PRTH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -55.71% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 521.65M USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 635136 | Beta 1.2 | 52 Weeks Range 2.82 - 12.47 | Updated Date 04/6/2025 |
52 Weeks Range 2.82 - 12.47 | Updated Date 04/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate 0.09 | Actual -0.0211 |
Profitability
Profit Margin 2.73% | Operating Margin (TTM) 15.35% |
Management Effectiveness
Return on Assets (TTM) 4.95% | Return on Equity (TTM) 56.39% |
Valuation
Trailing PE - | Forward PE 50.51 | Enterprise Value 1394232367 | Price to Sales(TTM) 0.59 |
Enterprise Value 1394232367 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 7.57 | Shares Outstanding 79519200 | Shares Floating 22225626 |
Shares Outstanding 79519200 | Shares Floating 22225626 | ||
Percent Insiders 64.92 | Percent Institutions 18.78 |
Analyst Ratings
Rating 4.5 | Target Price 13.5 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Priority Technology Holdings Inc
Company Overview
History and Background
Priority Technology Holdings, Inc. (PRTH) was founded in 2005. It evolved from a payment processing provider to a comprehensive payments technology company through strategic acquisitions and organic growth, focusing on integrated payment solutions and business intelligence.
Core Business Areas
- Payment Solutions: Offers a range of payment processing services, including credit and debit card processing, mobile payments, and online payment gateways.
- Integrated API & ISV Solutions: Provides API solutions and works with Independent Software Vendors (ISVs) to integrate payment processing into their software platforms.
- Business Intelligence and Analytics: Offers data analytics and reporting tools to help merchants understand their sales trends and customer behavior.
Leadership and Structure
The leadership team includes John Priore (CEO). The organizational structure includes sales, technology, finance, operations and marketing divisions.
Top Products and Market Share
Key Offerings
- Payment Processing: This includes traditional credit and debit card processing, ACH transactions, and mobile payment solutions. Market share data is variable and depends on specific sectors. Competitors include Fiserv (FI), Global Payments (GPN), and Block (SQ). Revenue information is not publicly available at this granular product level.
- PayFac-as-a-Service (PFaaS): Offers a platform for businesses to become payment facilitators. Competitors include Infinicept and integrated solutions from larger players. Market share data is variable. Revenue information is not publicly available at this granular product level.
- Managed Services: Providing comprehensive payment management solutions, including risk and compliance management. Competitors include large payment processors with managed services offerings. Market share data is variable. Revenue information is not publicly available at this granular product level.
Market Dynamics
Industry Overview
The payment processing industry is highly competitive and experiencing rapid growth, driven by the increasing adoption of digital payments and e-commerce. Trends include mobile payments, contactless transactions, and enhanced security measures.
Positioning
Priority Technology Holdings is positioned as a provider of integrated payment solutions, aiming to differentiate itself through its technology platform and focus on specific verticals. Competitive advantages include ISV partnerships and a comprehensive suite of services.
Total Addressable Market (TAM)
The TAM for payment processing is in the trillions of dollars globally. Priority Technology Holdings is positioning itself to capture a larger share of this market through its integrated solutions and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Integrated Payment Solutions
- Strong ISV Partnerships
- Scalable Technology Platform
- Experienced Management Team
Weaknesses
- Smaller Market Share Compared to Major Competitors
- Reliance on Strategic Partnerships
- Potential for Integration Risks with Acquisitions
Opportunities
- Expansion into New Verticals
- Increased Adoption of Digital Payments
- Strategic Acquisitions
- Growth in E-commerce
Threats
- Intense Competition
- Regulatory Changes
- Cybersecurity Risks
- Economic Downturn
Competitors and Market Share
Key Competitors
- FIS
- GPN
- SQ
- ADP
Competitive Landscape
Priority Technology Holdings faces intense competition from larger, more established players. Its advantages lie in its integrated platform and focus on specific verticals. Disadvantages include smaller market share and resources.
Major Acquisitions
CASH trans Network
- Year: 2021
- Acquisition Price (USD millions): 101
- Strategic Rationale: This acquisition expanded Priority's payment processing capabilities and customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are dependent on past financial performance, including revenue growth and profitability, which can be obtained from the companyu2019s reports.
Future Projections: Future growth projections would be based on analyst estimates, which are subject to change.
Recent Initiatives: Recent strategic initiatives include expanding ISV partnerships and developing new payment solutions.
Summary
Priority Technology Holdings is a smaller player in a highly competitive payment processing market. They differentiate themselves with integrated solutions and strategic partnerships but face challenges from larger competitors. Their focus on ISVs and specific verticals provides growth opportunities, but they need to manage competition and regulatory risks. While they have made key acquisitions, financial stability and competition are key factors to watch out for.
Similar Companies
ADP
Automatic Data Processing Inc
ADP
Automatic Data Processing Inc
FISV
Fiserv Inc.
FISV
Fiserv Inc.
PYPL
PayPal Holdings Inc
PYPL
PayPal Holdings Inc
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and is subject to change. Financial data is indicative and should be verified with official sources. Market share data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Priority Technology Holdings Inc
Exchange NASDAQ | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2016-12-06 | Executive Chairman, President & CEO Mr. Thomas Charles Priore | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1005 | Website https://prioritycommerce.com |
Full time employees 1005 | Website https://prioritycommerce.com | ||
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. The company offers SMB payments solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. Additionally, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides market-leading accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.
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