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Upturn AI SWOT - About
PRO 
PROS Holdings Inc (PRO)
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Upturn Advisory Summary
04/01/2025: PRO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -42.7% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 918.65M USD | Price to earnings Ratio - | 1Y Target Price 32.29 |
Price to earnings Ratio - | 1Y Target Price 32.29 | ||
Volume (30-day avg) 387440 | Beta 1.13 | 52 Weeks Range 16.64 - 38.70 | Updated Date 04/1/2025 |
52 Weeks Range 16.64 - 38.70 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.2% | Operating Margin (TTM) -1.84% |
Management Effectiveness
Return on Assets (TTM) -2.83% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 32.57 | Enterprise Value 1057560152 | Price to Sales(TTM) 2.78 |
Enterprise Value 1057560152 | Price to Sales(TTM) 2.78 | ||
Enterprise Value to Revenue 3.2 | Enterprise Value to EBITDA -15.05 | Shares Outstanding 47796500 | Shares Floating 40536141 |
Shares Outstanding 47796500 | Shares Floating 40536141 | ||
Percent Insiders 9.24 | Percent Institutions 94.84 |
Analyst Ratings
Rating 4.88 | Target Price 30 | Buy 1 | Strong Buy 7 |
Buy 1 | Strong Buy 7 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
PROS Holdings Inc
Company Overview
History and Background
PROS Holdings, Inc. was founded in 1985. It initially focused on revenue management software for the travel industry and later expanded into other industries requiring complex pricing and sales strategies.
Core Business Areas
- PROS Pricing and Revenue Management: Provides AI-powered solutions for pricing optimization, revenue management, and sales effectiveness across various industries.
- PROS CPQ (Configure, Price, Quote): Offers a CPQ solution that enables businesses to streamline their sales processes, generate accurate quotes, and improve sales efficiency.
- PROS Airline Solutions: Specialized pricing and revenue management solutions for the airline industry.
Leadership and Structure
The leadership team includes Andres Reiner (CEO). The company has a typical corporate structure with departments focusing on sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- PROS Smart CPQ: An AI-powered CPQ solution that helps businesses streamline their sales processes and deliver personalized quotes. Competitors include Salesforce CPQ, Oracle CPQ, and SAP CPQ. Market share information specific to PROS CPQ is not publicly available, but PROS is considered a significant player in the overall CPQ market.
- PROS Pricing Optimization: AI-powered pricing software that optimizes pricing strategies based on demand, competition, and cost. Competitors include Vendavo, Pricefx, and Zilliant. Market share information specific to PROS Pricing Optimization is not publicly available, but PROS is considered a significant player in the overall pricing optimization market.
Market Dynamics
Industry Overview
The pricing and revenue management software market is growing, driven by the increasing complexity of pricing in various industries and the need for data-driven decision-making. The CPQ market is also experiencing significant growth due to the increasing demand for streamlined sales processes.
Positioning
PROS Holdings, Inc. is positioned as a leading provider of AI-powered pricing and revenue management solutions, with a focus on industries with complex pricing challenges. Their competitive advantage lies in their advanced AI capabilities and deep industry expertise.
Total Addressable Market (TAM)
The TAM for pricing and CPQ software is estimated to be in the tens of billions of dollars. PROS is positioned to capture a significant portion of this TAM by focusing on specific industries and offering differentiated solutions.
Upturn SWOT Analysis
Strengths
- Strong AI capabilities
- Deep industry expertise
- Comprehensive product portfolio
- Established customer base
Weaknesses
- High implementation costs
- Complexity of solutions
- Dependence on specific industries
- Competition from larger players
Opportunities
- Expanding into new industries
- Integrating AI into more solutions
- Partnering with other technology providers
- Acquiring smaller competitors
Threats
- Economic downturn
- Increased competition
- Technological disruption
- Data security breaches
Competitors and Market Share
Key Competitors
- CRM
- ORCL
- SAP
Competitive Landscape
PROS competes with larger companies like Salesforce, Oracle, and SAP. Its advantages lie in its specialized AI capabilities and deep industry expertise, but it faces challenges related to resources and brand recognition.
Major Acquisitions
Every Angle
- Year: 2016
- Acquisition Price (USD millions): 27.9
- Strategic Rationale: Expanded PROS' solution set with advanced big data analytics capabilities to accelerate the delivery of personalized, omnichannel sales.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the increasing adoption of AI-powered pricing and revenue management solutions.
Future Projections: Analyst projections depend on future performance and require ongoing updates.
Recent Initiatives: Recent initiatives include expanding partnerships and launching new AI-powered features.
Summary
PROS Holdings is a significant player in the AI-powered pricing and CPQ solutions market, leveraging its technology to help businesses optimize their sales processes. Its strengths lie in its industry expertise and AI capabilities. However, the company faces stiff competition from larger firms and needs to ensure that implementation costs are managed effectively to maintain market position. Future success depends on continuous innovation and expansion into new industries and markets. The company needs to be mindful of the competition and costs of implementation.
Similar Companies
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
ORCL
Oracle Corporation
ORCL
Oracle Corporation
SAP
SAP SE ADR
SAP
SAP SE ADR
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Analyst reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PROS Holdings Inc
Exchange NYSE | Headquaters Houston, TX, United States | ||
IPO Launch date 2007-06-28 | CEO, President & Director Mr. Andres D. Reiner | ||
Sector Technology | Industry Software - Application | Full time employees 1501 | Website https://www.pros.com |
Full time employees 1501 | Website https://www.pros.com | ||
PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Platform, designs to help businesses create, optimize and market available offers and handle orders; PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity, and support diverse selling scenarios; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and its travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers. The company provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; PROS Dynamic Offers; and PROS Digital Offer Marketing solutions comprising airTRFX, airModules, airWire, and airSEM platforms. It provides software-related services, such as implementation, configuration, consulting, training, maintenance, and support services. The company markets and sells its solutions to customers in various industries, including automotive and industrial manufacturing and distribution, transportation, logistics, chemicals, energy, food and consumables, healthcare, insurance, technology, and travel through its direct sales force, partners, resellers, and systems integrators. The company was incorporated in 1985 and is headquartered in Houston, Texas.
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