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United Parks & Resorts Inc (PRKS)



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Upturn Advisory Summary
04/01/2025: PRKS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -41.64% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.55B USD | Price to earnings Ratio 11.99 | 1Y Target Price 62.36 |
Price to earnings Ratio 11.99 | 1Y Target Price 62.36 | ||
Volume (30-day avg) 1035163 | Beta 1.97 | 52 Weeks Range 44.10 - 60.83 | Updated Date 04/1/2025 |
52 Weeks Range 44.10 - 60.83 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.19% | Operating Margin (TTM) 25.56% |
Management Effectiveness
Return on Assets (TTM) 11.7% | Return on Equity (TTM) - |
Valuation
Trailing PE 11.99 | Forward PE 5.45 | Enterprise Value 4749091885 | Price to Sales(TTM) 1.48 |
Enterprise Value 4749091885 | Price to Sales(TTM) 1.48 | ||
Enterprise Value to Revenue 2.75 | Enterprise Value to EBITDA 7.63 | Shares Outstanding 55029000 | Shares Floating 27239922 |
Shares Outstanding 55029000 | Shares Floating 27239922 | ||
Percent Insiders 1.99 | Percent Institutions 127.47 |
Analyst Ratings
Rating 3.91 | Target Price 61.82 | Buy - | Strong Buy 6 |
Buy - | Strong Buy 6 | ||
Hold 4 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
United Parks & Resorts Inc
Company Overview
History and Background
United Parks & Resorts Inc., formerly known as SeaWorld Entertainment, was founded in 2009 when Blackstone Group acquired the SeaWorld parks from Anheuser-Busch InBev. The company has since expanded and rebranded, facing various challenges related to animal welfare and evolving consumer preferences.
Core Business Areas
- Theme Park Operations: This segment includes the operation of theme parks that feature a variety of marine life exhibits, animal encounters, rides, and shows.
- Water Park Operations: This segment encompasses the operation of water parks offering water slides, wave pools, and other water-based attractions.
- Other Attractions: This segment includes revenues from in-park merchandise sales, food and beverage, and other guest services.
Leadership and Structure
Marc Swanson serves as the CEO. The organizational structure includes divisions for park operations, marketing, finance, and human resources.
Top Products and Market Share
Key Offerings
- SeaWorld Parks: These parks feature marine life exhibits, animal shows, and rides. Competitors include Disney's Animal Kingdom and other regional theme parks. Market share data is proprietary but it contributes significantly to the company's revenue, with attendance fluctuating based on season and location.
- Busch Gardens Parks: These parks offer a mix of animal encounters, thrilling rides, and live entertainment. Competitors include Six Flags and Cedar Fair parks. Revenue is significant and supports the company's overall financial health. Market share is competitive within the broader regional theme park landscape.
- Water Parks (Aquatica, Adventure Island): These water parks provide water-based attractions and experiences. Competitors include Six Flags Hurricane Harbor and other independent water parks. Revenue stream is important as they are destinations for summer getaways.
Market Dynamics
Industry Overview
The theme park industry is competitive, driven by factors like economic conditions, consumer spending habits, and travel trends. Key trends include increased focus on immersive experiences, technological integration, and sustainability.
Positioning
United Parks & Resorts Inc is a major player in the regional theme park industry. The company has a diverse portfolio of parks. Their competitive advantages include the animal theme.
Total Addressable Market (TAM)
The global theme park market is expected to reach several billion USD annually. United Parks & Resorts Inc is positioned to capture a portion of this market through its diverse portfolio of parks and ongoing investments in new attractions and experiences.
Upturn SWOT Analysis
Strengths
- Recognized brands
- Diverse portfolio of parks
- Strong focus on animal care and conservation
- Experienced management team
Weaknesses
- Past controversies related to animal welfare
- Sensitivity to economic downturns
- Seasonality of operations
- High capital expenditures
Opportunities
- Expansion into new markets
- Development of new attractions and experiences
- Leveraging technology to enhance the guest experience
- Strategic partnerships
Threats
- Competition from other theme park operators
- Changes in consumer preferences
- Economic recession
- Negative publicity related to animal welfare
Competitors and Market Share
Key Competitors
- DIS
- SIX
- FUN
Competitive Landscape
United Parks & Resorts Inc competes with larger entertainment conglomerates and regional theme park operators. Its strengths include its focus on animal themes and conservation efforts. Weaknesses involve recovering trust due to past scandals. Its strong position is at the regional level rather than competing head-to-head with Disney.
Major Acquisitions
None
- Year:
- Acquisition Price (USD millions):
- Strategic Rationale: No recent major acquisitions to report.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth is dependent on real-time data from the SEC filings.
Future Projections: Future Projections cannot be done without real-time data and is dependent on analyst estimates.
Recent Initiatives: Recent strategic initiatives include investments in new rides and attractions, expansion of culinary offerings, and enhanced guest services.
Summary
United Parks & Resorts Inc. possesses strong brands and a diverse park portfolio but faces challenges related to its past and economic sensitivities. The company is working to innovate with new attractions and strategic initiatives. Competition in the theme park industry is fierce. PRKS has strong regional prescence, offering unique animal focused parks.
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Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimates and may not be precise. Financial data is hypothetical and must be replaced with accurate information from SEC filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United Parks & Resorts Inc
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2013-04-19 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 3300 | Website https://www.unitedparks.com |
Full time employees 3300 | Website https://www.unitedparks.com |
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida; and a theme park in Langhorne, Pennsylvania and Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand names. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
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