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Porch Group Inc (PRCH)



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Upturn Advisory Summary
04/01/2025: PRCH (5-star) is a STRONG-BUY. BUY since 4 days. Profits (-2.45%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 256.76% | Avg. Invested days 33 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 755.05M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 3605328 | Beta 2.03 | 52 Weeks Range 1.05 - 8.48 | Updated Date 04/1/2025 |
52 Weeks Range 1.05 - 8.48 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-05 | When After Market | Estimate 0.135 | Actual 0.0942 |
Profitability
Profit Margin -7.5% | Operating Margin (TTM) 21.72% |
Management Effectiveness
Return on Assets (TTM) -4.96% | Return on Equity (TTM) -15311% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 950913871 | Price to Sales(TTM) 1.72 |
Enterprise Value 950913871 | Price to Sales(TTM) 1.72 | ||
Enterprise Value to Revenue 2.17 | Enterprise Value to EBITDA 25.46 | Shares Outstanding 101752000 | Shares Floating 99647101 |
Shares Outstanding 101752000 | Shares Floating 99647101 | ||
Percent Insiders 19.23 | Percent Institutions 54.4 |
Analyst Ratings
Rating 4.33 | Target Price 6.42 | Buy - | Strong Buy 4 |
Buy - | Strong Buy 4 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Porch Group Inc

Company Overview
History and Background
Porch Group Inc. connects homeowners with quality home service professionals. Founded in 2012, Porch initially focused on providing home data and organizing home projects. Over time, it has evolved into a software and services platform for the home services industry. Porch Group Inc. went public in December 2020 through a merger with a special-purpose acquisition company (SPAC).
Core Business Areas
- SaaS: Provides software solutions that help home service businesses manage and grow their operations. This includes tools for customer relationship management (CRM), project management, and payment processing.
- Insurance: Offers homeowners insurance and related products, leveraging its access to home data and its relationships with homeowners and service providers.
- Moving: Connects consumers with moving companies and related services, and provides software solutions and other services to moving companies
Leadership and Structure
Matt Ehrlichman is the CEO and Founder. The company has a standard corporate structure with a Board of Directors overseeing management.
Top Products and Market Share
Key Offerings
- Porch SaaS: Software-as-a-service (SaaS) solutions for home service businesses. Porch provides tools for CRM, project management, and payment processing. Competitors: ServiceTitan, Housecall Pro, Jobber.
- Homeowners of America (HOA) Insurance: Homeowners insurance, acquired by Porch. Provides access to insurance revenue. Competitors: State Farm, Allstate, Progressive.
- Moving.com: Moving.com connects consumers with moving companies. The competitors for Moving.com includes: Updater, moveBuddha, HireAHelper. No revenue or market share available.
Market Dynamics
Industry Overview
The home services industry is large and fragmented, with significant potential for technology adoption. The insurance industry is mature and highly competitive. The moving industry is similar to the home services industry as it is large and fragmented.
Positioning
Porch aims to be a leading platform connecting homeowners with home service professionals, providing software and services to both sides of the market. They try to consolidate the market by providing software and other services to help both consumers and service providers.
Total Addressable Market (TAM)
The total addressable market for the home services industry is estimated to be in the hundreds of billions of dollars globally. Porch is positioned to capture a share of this market through its SaaS and insurance offerings.
Upturn SWOT Analysis
Strengths
- Established brand and platform
- SaaS and Insurance offerings
- Access to a large network of homeowners and service providers
- Acquired insurance companies for higher margins
Weaknesses
- Dependence on acquisitions for growth
- Profitability concerns
- Competition from larger, more established players
- Relatively small market share
Opportunities
- Further penetration of the home services market
- Expansion of insurance offerings
- Strategic partnerships with retailers and other players in the home ecosystem
- Leveraging data and analytics to improve service offerings
Threats
- Economic downturn impacting home spending
- Increased competition from existing players and new entrants
- Changes in technology or consumer preferences
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- ANGI Homeservices Inc. (ANGI)
- ServiceTitan (Private)
- GuildQuality (Private)
Competitive Landscape
Porch faces competition from both established players in the home services and insurance industries, as well as smaller, more specialized providers. Porch's advantage lies in its integrated platform and access to home data.
Major Acquisitions
Homeowners of America
- Year: 2021
- Acquisition Price (USD millions): 93.4
- Strategic Rationale: Expanded Porch Group's insurance offerings and provided access to a large customer base.
Elite Insurance Group
- Year: 2021
- Acquisition Price (USD millions): 162.5
- Strategic Rationale: Bolstered Porch Group's insurance capabilities and market presence.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of the SaaS and insurance offerings.
Future Projections: Analyst estimates vary, but generally project continued revenue growth with potential for improved profitability over time. These estimates need to be updated based on financial releases.
Recent Initiatives: Focus on integrating acquisitions, expanding insurance partnerships, and improving SaaS platform functionality.
Summary
Porch Group Inc. is a technology platform aiming to connect homeowners with service professionals. The company has grown rapidly through acquisitions, particularly in the insurance sector, yet it needs to demonstrate sustainable profitability and market share. While its integrated platform and data access are strengths, it faces competition from larger companies. Porch needs to focus on achieving profitability, while expanding its user base and strategic partnerships.
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Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Third-party market research reports
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Financial data is subject to change and may not be completely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Porch Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2020-01-13 | Founder, Chairman & CEO Mr. Matthew Ehrlichman | ||
Sector Technology | Industry Software - Application | Full time employees 729 | Website https://porchgroup.com |
Full time employees 729 | Website https://porchgroup.com |
Porch Group, Inc., together with its subsidiaries, operates a vertical software and insurance platform in the United States. The company operates in home-related product and service industries, including insurance, mortgage software, title insurance software, warranty, moving services, inspection software, home repair, and marketing, financial, and other software for home services companies. It also provides insurance and warranty products to protect their homes; and property-related insurance, whole-home, 90-day, service line, and extended labor warranties under the Porch Warranty, American Home Protect, and Residential Warranty Services brands. In addition, the company offers software and services to inspection, mortgage, and title companies on a subscription and transactional basis, as well as move and post-move services. Further, it provides inspection software and services, mortgage software, moving services, mover and homeowner marketing, and measurement software for roofers. The company was founded in 2011 and is headquartered in Seattle, Washington.
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