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Upturn AI SWOT - About
PLTK 
Playtika Holding Corp (PLTK)
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Upturn Advisory Summary
03/21/2025: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -34.4% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.95B USD | Price to earnings Ratio 11.75 | 1Y Target Price 8.25 |
Price to earnings Ratio 11.75 | 1Y Target Price 8.25 | ||
Volume (30-day avg) 2208712 | Beta 0.98 | 52 Weeks Range 3.97 - 8.73 | Updated Date 04/1/2025 |
52 Weeks Range 3.97 - 8.73 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 7.69% | Basic EPS (TTM) 0.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.36% | Operating Margin (TTM) 19.71% |
Management Effectiveness
Return on Assets (TTM) 8.9% | Return on Equity (TTM) - |
Valuation
Trailing PE 11.75 | Forward PE 9.57 | Enterprise Value 3871808634 | Price to Sales(TTM) 0.77 |
Enterprise Value 3871808634 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 1.52 | Enterprise Value to EBITDA 6.44 | Shares Outstanding 375320992 | Shares Floating 55720129 |
Shares Outstanding 375320992 | Shares Floating 55720129 | ||
Percent Insiders 85.9 | Percent Institutions 16.92 |
Analyst Ratings
Rating 3.69 | Target Price 9.8 | Buy - | Strong Buy 5 |
Buy - | Strong Buy 5 | ||
Hold 7 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp. was founded in 2010 in Israel. It pioneered the free-to-play social casino games market. Initially focused on integrating acquired games with social networks, it was acquired by a Chinese consortium in 2016 and went public on the NASDAQ in 2021.
Core Business Areas
- Social Casino Games: Playtika's core business revolves around social casino games, which simulate casino-style games without real-money gambling. These games are available on various platforms, including social networks, web, and mobile devices. Revenue is derived from in-app purchases of virtual coins and items.
- Casual Games: Playtika has diversified into casual mobile games, including puzzle games, solitaire, and design-based games. This segment aims to broaden their audience and revenue streams beyond the core social casino market.
Leadership and Structure
Robert Antokol is the CEO. The organizational structure is typical of a public company, with a board of directors overseeing executive management. The company operates with various studios and teams dedicated to specific game titles and business functions.
Top Products and Market Share
Key Offerings
- Market Share (%): 10
- Slotomania: Slotomania is Playtika's flagship social casino game, offering a wide variety of virtual slot machines. It holds a significant portion of the social casino market. Competitors include Scientific Games and Aristocrat Leisure.
- Bingo Blitz: Bingo Blitz is a popular bingo game that blends traditional bingo with social and interactive elements. It appeals to a broad demographic. Competitors include SciPlay's Bingo Showdown.
- Market Share (%): 5
- House of Fun: House of Fun is another popular social casino game offering a variety of slot machines and casino-style games. It competes directly with Slotomania and other social casino offerings.
- Market Share (%): 6
Market Dynamics
Industry Overview
The social casino and mobile gaming market is highly competitive and rapidly evolving. Key trends include the increasing popularity of mobile gaming, the rise of in-app purchases, and the growing importance of user acquisition and retention.
Positioning
Playtika is positioned as a leading player in the social casino market, with a strong portfolio of established game titles and a focus on data-driven game development and marketing. They also have a growing presence in the casual games market.
Total Addressable Market (TAM)
The mobile gaming TAM is projected to reach hundreds of billions of dollars. Playtika's position in social casino and casual games allows it to capture a significant share, but competition is fierce.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established game titles
- Data-driven game development and marketing
- Large and engaged user base
- Experienced management team
Weaknesses
- Reliance on in-app purchases
- Exposure to regulatory risks related to social casino games
- High marketing costs
- Dependence on a few key game titles
Opportunities
- Expansion into new game genres
- Geographic expansion
- Strategic acquisitions
- Leveraging new technologies such as blockchain
Threats
- Increasing competition
- Changes in user preferences
- Regulatory changes
- Economic downturns
Competitors and Market Share
Key Competitors
- SGMS
- SCPL
- ARLJF
Competitive Landscape
Playtika's advantages include its strong portfolio of established game titles and data-driven marketing. Disadvantages include its reliance on a few key titles and high marketing costs. Compared to competitors like SciPlay (SCPL), Playtika has a more diverse portfolio, but SciPlay focuses heavily on high-performing casino apps.
Major Acquisitions
Innplay Labs
- Year: 2023
- Acquisition Price (USD millions): 80
- Strategic Rationale: Expand hypercasual games portfolio
Growth Trajectory and Initiatives
Historical Growth: Playtika's historical growth has been driven by organic growth of existing games and strategic acquisitions.
Future Projections: Analyst estimates suggest continued growth in revenue, driven by the expansion of existing games and new game launches. However, growth rates may moderate due to increasing competition.
Recent Initiatives: Recent initiatives include expanding its casual games portfolio and exploring new technologies such as blockchain gaming.
Summary
Playtika is a major player in the social casino market with a diversified portfolio and data-driven approach. While its strong portfolio and user base are advantages, its dependence on key titles and high marketing costs are risks. Continued growth depends on expanding into new genres and effective user acquisition amidst increasing competition. The company must adapt to evolving user preferences and regulatory environments.
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Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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