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Upturn AI SWOT - About
PLOW 
Douglas Dynamics Inc (PLOW)
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Upturn Advisory Summary
04/01/2025: PLOW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -25.83% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 537.27M USD | Price to earnings Ratio 9.86 | 1Y Target Price 33.67 |
Price to earnings Ratio 9.86 | 1Y Target Price 33.67 | ||
Volume (30-day avg) 163905 | Beta 1.19 | 52 Weeks Range 20.37 - 29.93 | Updated Date 04/1/2025 |
52 Weeks Range 20.37 - 29.93 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.08% | Basic EPS (TTM) 2.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.88% | Operating Margin (TTM) 9.04% |
Management Effectiveness
Return on Assets (TTM) 5.03% | Return on Equity (TTM) 22.65% |
Valuation
Trailing PE 9.86 | Forward PE 14.24 | Enterprise Value 753620737 | Price to Sales(TTM) 0.95 |
Enterprise Value 753620737 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 7.03 | Shares Outstanding 23098400 | Shares Floating 22415544 |
Shares Outstanding 23098400 | Shares Floating 22415544 | ||
Percent Insiders 3.09 | Percent Institutions 94.02 |
Analyst Ratings
Rating 4 | Target Price 32.33 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Douglas Dynamics Inc
Company Overview
History and Background
Douglas Dynamics, Inc. was founded in 1948. Initially a small welding shop, it evolved into a leading manufacturer of snow and ice control equipment and other attachments.
Core Business Areas
- Work Truck Attachments: Designs, manufactures, and sells snow and ice control attachments and related parts for light trucks, including snowplows, sand and salt spreaders, and related accessories.
- Solutions: Develops and delivers innovative connected solutions for operators and fleet managers. These are often software or data driven services.
Leadership and Structure
The leadership team is headed by Linda Evans as President and CEO. The organizational structure includes departments for engineering, manufacturing, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Snowplows: Snowplows for light-duty trucks. Competitors include Buyers Products, Boss Products, and Western Products. Market share is estimated to be a leader in the US. No specific revenue for snowplows is available.
- Sand and Salt Spreaders: Sand and salt spreaders for ice control on roads and other surfaces. Competitors include Buyers Products and Henderson Products. Market leadership position with meaningful market share. No specific revenue for spreaders is available.
- Decks and Ramps: Decks, ramps, and storage solutions to improve productivity. Market leadership position with meaningful market share. No specific revenue for Decks, Ramps, and Storage solutions is available.
- Connected Solutions: Innovative connected solutions for operators and fleet managers. This is a new addition to the company and offers recurring revenue.
Market Dynamics
Industry Overview
The snow and ice control equipment industry is influenced by weather patterns, government spending on infrastructure, and the demand for commercial snow removal services. The overall work truck attachment market is stable but subject to seasonal demand.
Positioning
Douglas Dynamics is a leading player in the snow and ice control equipment market. Its competitive advantages include a strong brand reputation, extensive distribution network, and innovative product development.
Total Addressable Market (TAM)
The TAM for snow and ice control equipment is estimated to be in the hundreds of millions of dollars annually, with the broader work truck attachment market being significantly larger. Douglas Dynamics is positioned to capture a substantial portion of this market through its diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Innovative product development
- Leading market position in core segments
- Durable Competitive Advantage
Weaknesses
- Seasonal revenue fluctuations
- Dependence on weather conditions
- Vulnerable to raw material price increases
- Concentrated customer base
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Strategic acquisitions
- Growth in connected solutions and recurring revenue streams
Threats
- Economic downturns impacting construction and municipal spending
- Increased competition from lower-cost manufacturers
- Changes in weather patterns
- Fluctuations in raw material prices
Competitors and Market Share
Key Competitors
- Buyers Products (Private)
- Alamo Group Inc (ALG)
- Federal Signal Corporation (FSS)
Competitive Landscape
Douglas Dynamics holds an advantage with its established brand. Competing against larger players in the equipment and municipality services sector presents challenges, including pricing and marketing.
Major Acquisitions
Henderson Products
- Year: 2017
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded product portfolio and market reach in snow and ice control.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by a combination of organic expansion and strategic acquisitions.
Future Projections: Future growth is projected to come from new product development, geographic expansion, and growth in connected solutions.
Recent Initiatives: Recent initiatives include investments in new product development, expansion of the distribution network, and acquisitions of companies in complementary markets.
Summary
Douglas Dynamics is a solid company with a leading position in its niche market. It is vulnerable to weather patterns which impacts its revenue and raw material price increases. It has strong brand recognition and distribution network that benefits it. However, it must continue to innovate and expand into new markets to maintain its position and overcome some of these limitations.
Similar Companies
ALG
Alamo Group Inc
ALG
Alamo Group Inc
FSS
Federal Signal Corporation
FSS
Federal Signal Corporation
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Company website
Disclaimers:
This analysis is based on available information and general market understanding. It is not financial advice. Actual performance may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Douglas Dynamics Inc
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2010-05-05 | President, CEO & Director Mr. Mark Van Genderen | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1673 | Website https://www.douglasdynamics.com |
Full time employees 1673 | Website https://www.douglasdynamics.com | ||
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. Douglas Dynamics, Inc. was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
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