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Upturn AI SWOT - About
Planet Labs PBC (PL)
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Upturn Advisory Summary
04/01/2025: PL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -55.06% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.05B USD | Price to earnings Ratio - | 1Y Target Price 6.03 |
Price to earnings Ratio - | 1Y Target Price 6.03 | ||
Volume (30-day avg) 4675413 | Beta 1.46 | 52 Weeks Range 1.67 - 6.71 | Updated Date 04/1/2025 |
52 Weeks Range 1.67 - 6.71 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-26 | When Before Market | Estimate -0.0233 | Actual -0.08 |
Profitability
Profit Margin -50.42% | Operating Margin (TTM) -24.57% |
Management Effectiveness
Return on Assets (TTM) -9.61% | Return on Equity (TTM) -25.68% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 821146460 | Price to Sales(TTM) 4.28 |
Enterprise Value 821146460 | Price to Sales(TTM) 4.28 | ||
Enterprise Value to Revenue 3.36 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 281092992 | Shares Floating 217611670 |
Shares Outstanding 281092992 | Shares Floating 217611670 | ||
Percent Insiders 4.06 | Percent Institutions 57.97 |
Analyst Ratings
Rating 4.3 | Target Price 4.6 | Buy 3 | Strong Buy 5 |
Buy 3 | Strong Buy 5 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC (PL) was founded in 2010 by former NASA scientists. It designs, builds, and operates the largest fleet of Earth-imaging satellites, providing daily global imagery and geospatial solutions. Originally a private company, it went public through a SPAC merger in December 2021.
Core Business Areas
- Data Solutions: Provides daily, high-resolution satellite imagery data, including imagery subscriptions and on-demand tasking.
- Software and Analytics: Offers software and analytics tools for image analysis, change detection, and other geospatial applications. These analytics are geared towards Agriculture, National Security and Mapping.
Leadership and Structure
Planet Labs is led by CEO, William Marshall. The company has a hierarchical structure with teams focused on engineering, data science, sales, and marketing.
Top Products and Market Share
Key Offerings
- PlanetScope: A constellation of over 120 Dove satellites that provide daily global imagery. While the market share is approximately 25% in the earth observation imagery sector (estimated). Competitors: Maxar Technologies (MAXR), Airbus (AIR.PA), BlackSky Technology (BKSY).
- SkySat: High-resolution imagery satellites that offer sub-meter resolution. Market share combined with PlanetScope is roughly 25%. Competitors: Maxar Technologies (MAXR), Airbus (AIR.PA), BlackSky Technology (BKSY).
- Planet Analytics: Subscription based product for deriving insights from the PlanetScope and SkySat data. It provides an easier product for non-technical users to quickly analyze changes. Unknown market share.
Market Dynamics
Industry Overview
The Earth observation market is growing due to increasing demand for geospatial data and analytics across various sectors, including agriculture, government, and defense.
Positioning
Planet Labs is a leader in the Earth observation market due to its large satellite constellation and daily global coverage. Its competitive advantage lies in the frequency and breadth of its data.
Total Addressable Market (TAM)
The estimated TAM for Earth observation imagery and analytics is expected to reach $10+ billion USD in the coming years. Planet Labs aims to capture a significant share of this market through its comprehensive data and solutions.
Upturn SWOT Analysis
Strengths
- Largest constellation of Earth-imaging satellites
- Daily global coverage
- High-frequency data collection
- Strong technological capabilities
- Established customer base
Weaknesses
- Relatively high operating costs
- Dependence on government contracts
- Profitability still a concern
- Requires ongoing technological upgrades
- Competition from established players
Opportunities
- Expansion into new markets (e.g., insurance, finance)
- Development of advanced analytics capabilities
- Increased government spending on Earth observation
- Growing demand for geospatial data in various industries
- Partnerships and collaborations with other companies
Threats
- Increased competition from new entrants
- Technological obsolescence
- Geopolitical risks
- Economic downturn affecting demand
- Regulatory changes affecting operations
Competitors and Market Share
Key Competitors
- MAXR
- AIR.PA
- BKSY
Competitive Landscape
Planet Labs has a competitive advantage in data frequency and coverage. Competitors like Maxar offer higher resolution imagery, while others may focus on specific vertical markets. Planet Labs needs to improve its revenue growth while still cutting costs to increase the stock price.
Major Acquisitions
Vricon
- Year: 2020
- Acquisition Price (USD millions): 117
- Strategic Rationale: Acquisition of Vricon enhanced Planet Labs' 3D mapping capabilities.
Growth Trajectory and Initiatives
Historical Growth: Planet Labs has experienced rapid revenue growth in recent years, driven by increasing demand for its data and solutions.
Future Projections: Analysts project continued revenue growth for Planet Labs, driven by expansion into new markets and increased adoption of its solutions. Achieving profitability is a crucial milestone.
Recent Initiatives: Planet Labs has recently launched new satellite constellations and analytics tools to enhance its capabilities and expand its product offerings.
Summary
Planet Labs is a leader in Earth observation with a large satellite constellation, but it's not currently profitable. Its strengths include daily global coverage and high-frequency data, while weaknesses involve high costs and dependence on government contracts. The company faces opportunities in new markets and analytics, but threats from competition and technological obsolescence need attention.
Similar Companies
BKSY
Blacksky Technology Inc
BKSY
Blacksky Technology Inc
TDY
Teledyne Technologies Incorporated
TDY
Teledyne Technologies Incorporated
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Planet Labs Website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available estimates. Financial data is based on the most recent available information but may not be fully up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
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