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Pinterest Inc (PINS)



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Upturn Advisory Summary
04/01/2025: PINS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -15.64% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.03B USD | Price to earnings Ratio 11.61 | 1Y Target Price 45.54 |
Price to earnings Ratio 11.61 | 1Y Target Price 45.54 | ||
Volume (30-day avg) 11614123 | Beta 1.02 | 52 Weeks Range 27.00 - 45.19 | Updated Date 04/1/2025 |
52 Weeks Range 27.00 - 45.19 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 51.07% | Operating Margin (TTM) 22.67% |
Management Effectiveness
Return on Assets (TTM) 3% | Return on Equity (TTM) 47.49% |
Valuation
Trailing PE 11.61 | Forward PE 16.98 | Enterprise Value 18698279927 | Price to Sales(TTM) 5.77 |
Enterprise Value 18698279927 | Price to Sales(TTM) 5.77 | ||
Enterprise Value to Revenue 5.13 | Enterprise Value to EBITDA 92.99 | Shares Outstanding 595091008 | Shares Floating 590487060 |
Shares Outstanding 595091008 | Shares Floating 590487060 | ||
Percent Insiders 0.61 | Percent Institutions 91.5 |
Analyst Ratings
Rating 4.31 | Target Price 39.5 | Buy 5 | Strong Buy 25 |
Buy 5 | Strong Buy 25 | ||
Hold 12 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Pinterest Inc

Company Overview
History and Background
Pinterest Inc. was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. Initially conceived as a shopping app called Tote, it pivoted to Pinterest, a visual discovery platform, launching in March 2010. The platform quickly gained traction, becoming known for its unique pinboard-style interface and focus on visual inspiration.
Core Business Areas
- Advertising: Pinterest's primary revenue source is advertising. Advertisers pay to promote their products and services to users who are searching for inspiration and ideas.
- Shopping: Pinterest is growing its shopping features, allowing users to purchase products directly from pins. This includes features like product pins, shoppable pins, and a dedicated shopping section.
Leadership and Structure
Bill Ready is the CEO. The organizational structure consists of various departments including engineering, product, sales, marketing, and operations. Key executives oversee these areas.
Top Products and Market Share
Key Offerings
- Visual Discovery Platform: Pinterest allows users to discover, save, and organize ideas using images and videos. It connects users to products and brands. Competitors include Instagram, Houzz, and other visual search engines. As of Q1 2024, Pinterest has over 500 million monthly active users. Revenue is primarily from advertising related to user activity on this platform.
- Advertising Products: Pinterest provides various advertising formats, including promoted pins, video ads, and carousel ads, to help businesses reach their target audience. Competitors include Meta (Facebook/Instagram), Google Ads, and other digital advertising platforms. No specific market share for each advertising product is available.
Market Dynamics
Industry Overview
The industry is competitive and dynamic, characterized by rapid technological advancements, evolving consumer preferences, and increasing demand for visual content and personalized experiences. It also includes social media and advertising.
Positioning
Pinterest is positioned as a unique visual discovery and inspiration platform. Its competitive advantage lies in its focus on planning and discovery rather than pure social networking. The visual aspect and connection to shopping are differentiating factors.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach hundreds of billions of dollars. Pinterest's TAM includes the portion of this market that is focused on visual discovery, shopping, and inspiration. Pinterest is positioned to capture a significant portion of the visual discovery advertising market through its expanding ad offerings and shopping integration.
Upturn SWOT Analysis
Strengths
- Strong visual discovery platform
- High user engagement
- Growing shopping features
- Positive brand image
- Large and diverse user base
Weaknesses
- Reliance on advertising revenue
- Slower user growth compared to some competitors
- International expansion challenges
- Monetization challenges compared to peers
Opportunities
- Further expansion into e-commerce
- International market growth
- AI and machine learning enhancements
- Partnerships with retailers and brands
- AR/VR integration
Threats
- Increased competition from other social media platforms
- Changes in user preferences
- Ad revenue fluctuations
- Privacy concerns and regulations
- Economic downturns
Competitors and Market Share
Key Competitors
- META
- GOOG
- SNAP
- TTD
Competitive Landscape
Pinterest competes with other social media and advertising platforms. Its unique strength is its visual discovery focus, but it faces challenges from larger competitors with more extensive user bases and resources.
Major Acquisitions
THE YES
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired to enhance Pinterest's shopping capabilities.
Growth Trajectory and Initiatives
Historical Growth: Pinterest experienced strong user growth in its early years but has seen slower growth more recently. Revenue growth has been driven by increased ad spending on the platform.
Future Projections: Analyst estimates suggest continued revenue growth, driven by increased ad monetization and e-commerce expansion. User growth projections are more moderate.
Recent Initiatives: Recent strategic initiatives include investments in shopping features, international expansion, AI-powered personalization, and video content.
Summary
Pinterest is a unique visual discovery platform with a large user base and growing shopping features. Its strengths lie in its user engagement and positive brand image. Challenges include reliance on advertising and competition. The company needs to capitalize on its opportunities in e-commerce and international markets while addressing threats from larger social media platforms.
Similar Companies
- META
- GOOG
- SNAP
- AMZN
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Market research reports
- Analyst reports
- Press releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pinterest Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2019-04-18 | CEO & Director Mr. William J. Ready | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4666 | Website https://www.pinterest.com |
Full time employees 4666 | Website https://www.pinterest.com |
Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally. The company's platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. It also offers various advertising products to help advertisers meet users; and ad auction that allows to serve ads to users at relevant moments while optimizing business outcomes for advertisers. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
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