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Upturn AI SWOT - About
Kidpik Corp (PIK)
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Upturn Advisory Summary
03/03/2025: PIK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -57.5% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.64M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 4202 | Beta 3.08 | 52 Weeks Range 0.03 - 5.68 | Updated Date 03/30/2025 |
52 Weeks Range 0.03 - 5.68 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -88.82% | Operating Margin (TTM) -114.58% |
Management Effectiveness
Return on Assets (TTM) -41.14% | Return on Equity (TTM) -480.03% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4092202 | Price to Sales(TTM) 0.46 |
Enterprise Value 4092202 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA -1.29 | Shares Outstanding 1951640 | Shares Floating 722867 |
Shares Outstanding 1951640 | Shares Floating 722867 | ||
Percent Insiders 79.75 | Percent Institutions 0.75 |
Analyst Ratings
Rating 5 | Target Price 3 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Kidpik Corp
Company Overview
History and Background
Kidpik Corp. was founded in 2016 and is headquartered in New York, NY. It's a subscription box service for children's clothing and shoes, aiming to personalize fashion for kids.
Core Business Areas
- Subscription Boxes: Kidpik offers personalized clothing subscription boxes for kids sizes 2T-16. Customers receive curated outfits based on their style preferences.
- E-commerce: Besides subscription boxes, Kidpik also has an e-commerce platform where customers can purchase individual items.
Leadership and Structure
Ezra Dabah is the CEO. The company has a board of directors overseeing its operations.
Top Products and Market Share
Key Offerings
- Subscription Boxes: Kidpik's main product is its personalized subscription boxes for kids' clothing. While exact market share is difficult to quantify due to the fragmented nature of the children's apparel market and subscription box industry, competition comes from Stitch Fix Kids, Rockets of Awesome (acquired by Gap), and other children's subscription services. Revenue from subscription boxes is the primary driver of the company's overall revenue.
- E-commerce Sales: Kidpik also sells individual items through its e-commerce site. The amount of revenue generated from the e-commerce side of the platform is not usually reported on in comparison to the subscription based sales.
Market Dynamics
Industry Overview
The children's apparel market is competitive and growing, driven by trends in personalization and convenience. The subscription box market is also expanding, offering curated experiences.
Positioning
Kidpik positions itself as a personalized fashion solution for kids, differentiating through stylist-curated outfits and convenience.
Total Addressable Market (TAM)
The global children's apparel market is estimated to be in the hundreds of billions of dollars. The subscription box market is smaller but growing. Kidpik aims to capture a share of this market through its personalization and convenience offerings.
Upturn SWOT Analysis
Strengths
- Personalized service
- Convenience
- Curated outfits
- Established brand in the subscription box space
Weaknesses
- Reliance on subscription model
- Customer acquisition costs
- Inventory management
- Small market capitalization
Opportunities
- Expansion into new product categories (e.g., accessories)
- Strategic partnerships
- International expansion
- Enhance personalization with AI/machine learning
Threats
- Competition from larger retailers
- Changing consumer preferences
- Economic downturn impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- GPS
- JWN
- WMT
Competitive Landscape
Kidpik competes with larger retailers that offer a wide range of children's apparel. Its competitive advantage lies in its personalized subscription box model and curated fashion experience. It faces challenges in customer acquisition and retention.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been tied to the subscription model's adoption rate.
Future Projections: Future projections depend on market conditions, competition, and Kidpik's strategic initiatives.
Recent Initiatives: Recent initiatives may include expansion into new product categories or marketing campaigns.
Summary
Kidpik is a niche player in the children's apparel market, offering personalized subscription boxes. The company's strength lies in its curated fashion experience. However, it faces competition from larger retailers and needs to manage customer acquisition costs effectively. Future growth depends on successful expansion strategies and adapting to changing consumer preferences.
Similar Companies
GPS
Gap Inc
GPS
Gap Inc
JWN
Nordstrom Inc
JWN
Nordstrom Inc
WMT
Walmart Inc
WMT
Walmart Inc
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kidpik Corp
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-11-11 | Chairman, President & CEO Mr. Ezra Dabah | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 14 | Website https://www.kidpik.com |
Full time employees 14 | Website https://www.kidpik.com | ||
Kidpik Corp. operates as a subscription-based e-commerce company that sells kids apparel, footwear, and accessories. It offers apparel, including tops, bottoms, cardigans, jackets, dresses, and swimwear in knit and woven fabrications; shoes, such as sneakers, boots, sandals, and dress shoes; and accessories comprising sunglasses, jewelry, bags, socks, hats, hair goods, and other items. The company serves its customers through its retail websites, kidpik.com and shop.kidpik.com; third- party websites; and clothing subscription boxes, which provide mix-&-match coordinated outfits that are personalized based on each member's preferences. The company was incorporated in 2015 and is based in New York, New York.
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