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Upturn AI SWOT - About
PERI 
Perion Network (PERI)
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Upturn Advisory Summary
04/01/2025: PERI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -29.75% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 372.48M USD | Price to earnings Ratio 32.92 | 1Y Target Price 9.75 |
Price to earnings Ratio 32.92 | 1Y Target Price 9.75 | ||
Volume (30-day avg) 495831 | Beta 1.53 | 52 Weeks Range 7.47 - 22.03 | Updated Date 04/1/2025 |
52 Weeks Range 7.47 - 22.03 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.53% | Operating Margin (TTM) 3.22% |
Management Effectiveness
Return on Assets (TTM) 0.34% | Return on Equity (TTM) 1.75% |
Valuation
Trailing PE 32.92 | Forward PE 7.62 | Enterprise Value 16884241 | Price to Sales(TTM) 0.75 |
Enterprise Value 16884241 | Price to Sales(TTM) 0.75 | ||
Enterprise Value to Revenue 0.03 | Enterprise Value to EBITDA 0.53 | Shares Outstanding 45037200 | Shares Floating 44578251 |
Shares Outstanding 45037200 | Shares Floating 44578251 | ||
Percent Insiders - | Percent Institutions 62.55 |
Analyst Ratings
Rating 3.4 | Target Price 10 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Perion Network
Company Overview
History and Background
Perion Network Ltd. was founded in 1999. Initially focused on software distribution, it evolved through acquisitions and strategic shifts to become a global advertising technology company.
Core Business Areas
- Search Advertising: Perion's Search Advertising segment includes their intelligent hub (iHub) and SORT product which connect advertisers and publishers to generate revenue from search advertising. iHub and SORT use machine learning and AI to maximize search ROI.
- Display Advertising: The Display Advertising segment encompasses Perion's high-impact advertising solutions including video and CTV, helping brands achieve high visibility and engagement. Undertone is a key platform in this segment.
Leadership and Structure
Perion Network is led by Tal Jacobson (CEO). The company has a board of directors and a management team overseeing various departments including sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- iHub: iHub is an intelligent hub that connects advertisers and publishers, enabling them to manage and optimize their search advertising campaigns. Market share is difficult to pinpoint exactly, but Perion's search advertising revenue is a significant portion of their overall revenue. Competitors include Google (GOOGL), Microsoft (MSFT) with Bing Ads, and other DSPs.
- Undertone: Undertone provides high-impact display advertising solutions, including video and CTV. Undertone competes with companies like Innovid and BrightRoll (owned by Yahoo/APO).
Market Dynamics
Industry Overview
The advertising technology industry is rapidly evolving, driven by trends like programmatic advertising, CTV, and data privacy regulations. The market is competitive, with many players vying for market share.
Positioning
Perion Network positions itself as a provider of comprehensive advertising solutions, differentiating through its iHub and Undertone platforms and by using data to optimize campaign performance.
Total Addressable Market (TAM)
The global digital advertising market is projected to reach hundreds of billions of dollars. Perion is capturing a portion of this TAM by focusing on high-impact ad formats and search advertising optimization.
Upturn SWOT Analysis
Strengths
- Diverse revenue streams (search and display)
- Proprietary technology (iHub, Undertone)
- Strong customer relationships
- Experienced management team
Weaknesses
- Dependence on key advertising platforms (Google, Microsoft)
- Exposure to regulatory changes (data privacy)
- Smaller market capitalization compared to larger competitors
Opportunities
- Expansion into new markets and geographies
- Growth in CTV advertising
- Development of new advertising technologies
- Further acquisitions
Threats
- Increased competition in the advertising technology space
- Changes in advertising algorithms (Google, Microsoft)
- Economic downturn impacting advertising budgets
- Data privacy regulations
Competitors and Market Share
Key Competitors
- GOOGL
- MGNI
- PUBM
Competitive Landscape
Perion is smaller than Google (GOOGL) and other major players but has a differentiated value proposition through its iHub and Undertone platforms and strong performance in high-impact advertising. Compared to Magnite(MGNI), and PubMatic(PUBM), Perion has similar size and growth dynamics, but potentially more diversified offerings.
Major Acquisitions
MakeMeReach
- Year: 2020
- Acquisition Price (USD millions): 15
- Strategic Rationale: Expanded Perion's social advertising capabilities and reach.
Visual Sciences (Undertone)
- Year: 2015
- Acquisition Price (USD millions): 182
- Strategic Rationale: Strengthened Perion's display advertising capabilities and provided access to high-impact ad formats.
Growth Trajectory and Initiatives
Historical Growth: Perion has experienced significant growth in recent years, driven by acquisitions and organic growth in its search and display advertising segments.
Future Projections: Analyst estimates project continued revenue growth for Perion, driven by trends in digital advertising and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include strategic acquisitions, product development in CTV advertising, and expansion of its iHub platform.
Summary
Perion Network demonstrates a solid position in the ad tech industry, driven by its diverse revenue streams and proprietary technology like iHub and Undertone. Their growth is fueled by strategic acquisitions and expansion in areas like CTV. However, Perion is smaller than industry giants and depends on key advertising platforms, creating vulnerabilities. Successfully navigating data privacy regulations and adapting to changes in advertising algorithms will be crucial for sustained growth.
Similar Companies
- GOOGL
- MGNI
- PUBM
- TTD
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Perion Network
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2006-01-31 | CEO & Director Mr. Tal Jacobson | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 528 | Website https://www.perion.com |
Full time employees 528 | Website https://www.perion.com | ||
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It offers Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also provides supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights; creative platform, a robust media platform; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it offers Intelligent HUB (iHUB), which connects the supply and demand sides of the marketplace; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.
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