Prestige Brand Holdings Inc (PBH)

History and Background

Prestige Brand Holdings Inc. was founded in 1996. It has grown through acquisitions, focusing on over-the-counter healthcare and household cleaning products. The company has transformed from a diversified holding company to a focused consumer packaged goods company.

Core Business Areas

• North American Over-the-Counter Healthcare: This segment focuses on the marketing, sales, and distribution of over-the-counter healthcare products like cough & cold remedies, eye care, and analgesics across North America.
• International Over-the-Counter Healthcare: This segment is similar to the North American segment, but focuses on markets outside of North America.
• Household Cleaning: This segment focuses on the marketing, sales, and distribution of household cleaning products.

Leadership and Structure

The leadership team consists of the CEO, CFO, and other key executives. The organizational structure involves distinct business units focused on different product categories.

Key Offerings

• Clear Eyes: Clear Eyes is an eye care brand that provides relief for dry, itchy, and red eyes. Competitors include Visine (JNJ) and Refresh (Allergan/ABBV). Market share data is difficult to pinpoint precisely, but Clear Eyes is a leading brand in the eye care market. Revenue data at a product level is not publicly available.
• BC Powder: BC Powder is an analgesic powder used for pain relief. Competitors include Goody's Powder (Medtech Products Inc.) and other OTC pain relievers like Advil (PFE) and Tylenol (JNJ). Market share data is difficult to pinpoint precisely, but BC Powder holds a significant share of the analgesic powder market, particularly in the Southeastern US. Revenue data at a product level is not publicly available.
• Compeed: Compeed is a blister treatment brand. Competitors include Dr. Scholl's (Bayer) and Band-Aid (JNJ). Compeed holds a solid presence in the foot care market, specifically blister treatment. Revenue data at a product level is not publicly available.
• Chloraseptic: Chloraseptic provides sore throat relief products. Competitors include Cepacol (Reckitt Benckiser) and Halls (Mondelez). Chloraseptic is a leader in the sore throat relief category. Revenue data at a product level is not publicly available.

Industry Overview

The consumer healthcare and household cleaning industries are characterized by intense competition, evolving consumer preferences, and regulatory scrutiny. Demand is driven by factors like aging populations, increased self-medication, and hygiene awareness.

Positioning

Prestige Brand Holdings Inc. occupies a position as a consolidator of smaller brands, leveraging its distribution network and marketing expertise to improve their performance. They compete with larger pharmaceutical and consumer goods companies.

Total Addressable Market (TAM)

The global consumer healthcare market is estimated to be in the hundreds of billions of dollars. The household cleaning market is similarly substantial. PBH's positioning through targeted brands allows them to cater to specific consumer needs within these large markets.

Key Competitors

• JNJ
• PFE
• BAYRY
• RBGLY
• ABBV

Competitive Landscape

Prestige Brand Holdings Inc. competes with larger, more diversified companies. Its competitive advantage lies in its ability to acquire and revitalize smaller brands. Disadvantages stem from its smaller scale and limited resources compared to competitors.

HydraSense and Colic-Ease

• Year: 2018
• Acquisition Price (USD millions): 167.9
• Strategic Rationale: Expanded presence in the Canadian cough & cold and infant care markets.

Historical Growth: Prestige Brand Holdings Inc.'s historical growth has been driven primarily by acquisitions and organic growth of acquired brands.

Future Projections: Future growth projections would require analyst reports and company guidance. This information is not available in this context.

Recent Initiatives: Recent initiatives include focusing on core brands and deleveraging the balance sheet. Further strategic initiatives would require access to company press releases and investor presentations.

Prestige Brand Holdings Inc. is a focused consumer packaged goods company with a diverse portfolio of over-the-counter healthcare and household cleaning brands. Their strength lies in the ability to acquire and rejuvenate smaller brands. Potential weaknesses are high debt level (though they are deleveraging now) and competition with larger companies. They can look for further acquisitions to grow.

Data Sources:

• Company website
• SEC filings
• Market research reports
• Analyst reports
• Public financial databases

Disclaimers:

The information provided is for informational purposes only and does not constitute investment advice. Market share data is approximate and may vary by source. Financial data requires current SEC filings for accuracy. The AI rating is based on available information and is subject to limitations.