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Paramount Global Class B (PARA)



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Upturn Advisory Summary
04/01/2025: PARA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -32.78% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.30B USD | Price to earnings Ratio - | 1Y Target Price 12.97 |
Price to earnings Ratio - | 1Y Target Price 12.97 | ||
Volume (30-day avg) 9764729 | Beta 1.62 | 52 Weeks Range 9.41 - 14.27 | Updated Date 04/1/2025 |
52 Weeks Range 9.41 - 14.27 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.67% | Basic EPS (TTM) -9.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.19% | Operating Margin (TTM) 2.67% |
Management Effectiveness
Return on Assets (TTM) 3.17% | Return on Equity (TTM) -30.95% |
Valuation
Trailing PE - | Forward PE 8.06 | Enterprise Value 21501431808 | Price to Sales(TTM) 0.28 |
Enterprise Value 21501431808 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 0.72 | Enterprise Value to EBITDA 23.71 | Shares Outstanding 630008000 | Shares Floating 602727118 |
Shares Outstanding 630008000 | Shares Floating 602727118 | ||
Percent Insiders 5.72 | Percent Institutions 77.91 |
Analyst Ratings
Rating 2.69 | Target Price 12.71 | Buy 1 | Strong Buy 5 |
Buy 1 | Strong Buy 5 | ||
Hold 9 | Sell 3 | Strong Sell 8 | |
Strong Sell 8 |
Upturn AI SWOT
Paramount Global Class B

Company Overview
History and Background
Paramount Global Class B (PARA) traces its roots back to 1914 with the founding of Paramount Pictures. Over the decades, it evolved through various mergers and acquisitions, including Viacom, CBS, and others, culminating in its current form as Paramount Global in 2022.
Core Business Areas
- Streaming: Streaming services such as Paramount+, Pluto TV, and SHOWTIME OTT.
- TV Media: Includes CBS, CBS News, CBS Sports, CBS Studios, the CBS Television Stations group, and domestic syndication.
- Filmed Entertainment: Encompasses Paramount Pictures, Paramount Animation, and other film production and distribution activities.
Leadership and Structure
Bob Bakish is the CEO. The company operates with a hierarchical structure including board of directors, executive leadership, and business segment leaders.
Top Products and Market Share
Key Offerings
- Paramount+: A subscription streaming service with original content and library titles. Estimated subscribers 63 million (Q3 2023). Competitors: Netflix, Disney+, Hulu.
- Pluto TV: A free ad-supported streaming television (FAST) service. Competitors: Tubi, Roku Channel, Xumo.
- CBS: A major broadcast television network. Competitors: NBC, ABC, Fox.
- Paramount Pictures: One of the largest film studios in the world. Revenue varied based on films. Competitors: Disney, Warner Bros., Universal Pictures.
- Competitors: HBO, Starz, AMC
- SHOWTIME: A premium entertainment network with original and licensed television series, movies, boxing events and more
Market Dynamics
Industry Overview
The media and entertainment industry is rapidly evolving due to the rise of streaming, cord-cutting, and changing consumer preferences. The shift toward digital distribution is reshaping the competitive landscape.
Positioning
Paramount Global is positioned as a diversified media company with a mix of traditional television, film production, and streaming services. It competes with both legacy media companies and new digital players.
Total Addressable Market (TAM)
The global media and entertainment market is estimated to be worth over $2 trillion. Paramount Global is positioned to capture a portion of this TAM through its various streaming services and content offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Diverse content library
- Strong presence in traditional media (CBS)
- Growing streaming subscriber base (Paramount+)
- Large-scale content production capabilities
Weaknesses
- High debt levels
- Slower growth in streaming compared to competitors
- Cord-cutting impacting traditional TV revenues
- Competition in a crowded streaming market
- Dependence on linear advertising
Opportunities
- Further expansion of streaming services internationally
- Partnerships and collaborations to enhance content offerings
- Leveraging intellectual property for new content
- Capitalizing on the growth of FAST (Pluto TV)
- Advertising revenue growth
Threats
- Intense competition from other streaming services
- Economic downturn affecting advertising revenue
- Changing consumer preferences
- Piracy and illegal content distribution
- Increasing content production costs
Competitors and Market Share
Key Competitors
- NFLX
- DIS
- WBD
- CMCSA
- FOX
Competitive Landscape
Paramount Global's advantage lies in its content library and diversified media assets. However, it faces challenges from larger, more established streaming players.
Major Acquisitions
AwesomenessTV
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired full ownership of AwesomenessTV to expand its digital content offerings and reach younger audiences.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by the traditional TV business but challenged by the shift to streaming.
Future Projections: Analysts project future growth to be driven by streaming subscriber growth and digital advertising, but also expect challenges from competition and cord-cutting.
Recent Initiatives: Focusing on streaming expansion, content investment, and cost optimization. Exploring potential partnerships or sale of assets.
Summary
Paramount Global is a diversified media company with established brands, but its streaming business faces significant competition. Its traditional TV business is challenged by cord-cutting, while its growth depends on successful streaming expansion and cost management. The company needs to focus on executing its streaming strategy and managing its debt burden. The future relies on partnerships and capitalizing on the total adressable market.
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Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Paramount Global Class B
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2006-01-03 | CEO - | ||
Sector Communication Services | Industry Entertainment | Full time employees 18600 | Website https://www.paramount.com |
Full time employees 18600 | Website https://www.paramount.com |
Paramount Global operates as a media, streaming, and entertainment company worldwide. It operates through TV Media, Direct-to-Consumer, and Filmed Entertainment segments. The TV Media segment operates CBS Television Network, a domestic broadcast television network; CBS Stations, a television station; and international free-to-air networks comprising Network 10, Channel 5, Telefe, and Chilevisión; and domestic premium and basic cable networks, such as Nickelodeon, MTV, CMT, Comedy Central, BET, Paramount+ with SHOWTIME, Paramount Network, The Smithsonian Channel, BET Media Group, CBS Sports Network, and international extensions of these brands. This segment also provides domestic and international television studio operations, including CBS Studios, Paramount Television Studios, and Showtime/MTV Entertainment Studios; CBS Media Ventures, which produces and distributes first run syndicated programming; and digital properties consist of CBS News Streaming and CBS Sports HQ. The Direct-to-Consumer segment offers a portfolio of domestic and international pay and free streaming services, including Paramount+, Pluto TV, and BET+. The Filmed Entertainment segment produces and acquires films, series, and short-form content for release and licensing around the world, including in theaters, on streaming services, on television, through digital home entertainment, and DVDs/Blu-rays; and operates a portfolio consist of Paramount Pictures, Paramount Players, Paramount Animation, Nickelodeon Studio, Awesomeness, and Miramax. It provides production, distribution, and advertising solutions. The company was formerly known as ViacomCBS Inc. and changed its name to Paramount Global in February 2022. The company was founded in 1914 and is headquartered in New York, New York. Paramount Global is a subsidiary of National Amusements, Inc.
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