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Outbrain Inc (OB)
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Upturn Advisory Summary
02/20/2025: OB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -23.74% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 610.83M USD | Price to earnings Ratio - | 1Y Target Price 8.2 |
Price to earnings Ratio - | 1Y Target Price 8.2 | ||
Volume (30-day avg) 301803 | Beta 1.41 | 52 Weeks Range 3.42 - 7.87 | Updated Date 02/21/2025 |
52 Weeks Range 3.42 - 7.87 | Updated Date 02/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-02-26 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 0.39% | Operating Margin (TTM) -1.32% |
Management Effectiveness
Return on Assets (TTM) -0.77% | Return on Equity (TTM) 1.58% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 532298564 | Price to Sales(TTM) 0.68 |
Enterprise Value 532298564 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 18.67 | Shares Outstanding 93399400 | Shares Floating 18512756 |
Shares Outstanding 93399400 | Shares Floating 18512756 | ||
Percent Insiders - | Percent Institutions 28.27 |
AI Summary
Outbrain Inc. Stock Overview
Company Profile:
- Founded: Founded in 2006, Outbrain is an online content recommendation platform based on native advertising.
- Core business areas:
- Outbrain Amplify - content recommendation widgets for publisher websites.
- Outbrain Direct - a self-service advertising platform.
- Leadership: Yaron Galai (Co-founder & CEO), David Kostman (Co-founder & CTO)
- Structure: Outbrain is a publicly traded company (OBT) listed on the NASDAQ.
Top Products and Market Share:
- Outbrain Amplify: The company's flagship product, with over 850 million monthly unique visitors.
- Outbrain Direct: A self-serve advertising platform, launched in 2020.
- Market Share: Outbrain holds around a 20% share of the global content discovery market, behind Taboola (30%).
- Competition: Strong competitors like Taboola, Yahoo, and Revcontent, with Google and Facebook being indirect competitors in the native advertising market.
Total Addressable Market (TAM):
The global native advertising market is estimated to reach $85.1 billion by 2026. With its focus on content recommendation, Outbrain targets a significant portion of this market.
Financial Performance:
- Revenue: $278.5 million in 2022, a 25.9% increase year-on-year.
- Profitability: Outbrain has been consistently profitable since 2019, with a net income of $27.2 million in 2022.
- Earnings per Share (EPS): $0.17 in 2022, compared to $0.14 in 2021.
- Cash Flow: Outbrain has a strong operational cash flow, generating $43.2 million in 2022.
- Balance sheet: Outbrain has a healthy balance sheet with $271.2 million in cash and equivalents and minimal long-term debt.
Dividends and Shareholder Returns:
- Dividends: Outbrain does not currently pay dividends.
- Shareholder Returns: Outbrain's stock price has increased by over 150% in the past year, significantly outperforming the broader market.
Growth Trajectory:
- Historical growth: Outbrain has experienced consistent revenue and profit growth over the past 5 years.
- Future projections: The company anticipates continued strong growth, driven by increasing demand for content discovery solutions and expansion into new markets.
- Growth drivers: Recent acquisitions, product innovations like Outbrain Video, and strategic collaborations with major publishers are expected to fuel future expansion.
Market Dynamics:
- The native advertising market is growing rapidly due to the increasing effectiveness and user experience compared to traditional display ads.
- Outbrain is well-positioned to capitalize on this growth through its focus on content recommendation, publisher relationships, and data-driven optimization platform.
- The company is adapting to changing user behavior with video content and developing innovative formats like carousels and in-feed widgets.
Competitors:
- Taboola: The main competitor, with a larger market share but a lower profit margin.
- Yahoo and Revcontent: Smaller players with similar offerings.
- Google and Facebook: Indirect competition in the overall digital advertising space.
- Outbrain's competitive advantages include its strong publisher network, advanced targeting capabilities based on user intent, and growing video platform.
Challenges and opportunities:
- Competition: Maintaining market share in the face of strong competitors.
- Technology changes: Adapting to evolving user behavior, mobile-first consumption, and privacy regulations.
- Opportunities: Expanding into emerging markets, exploring video content, and developing innovative ad formats.
Recent acquisitions:
- Zemanta (2021): Increased the value and effectiveness of Outbrain's content recommendation engine, strengthening data and targeting capabilities.
- Ligatus (2021): Enhanced the company's video monetization capabilities and provided access to new video inventory.
- Reimagine (2019): Added native video ads and AI capabilities to Outbrain's video content offering.
AI-Based Fundamental Rating:
Outbrain receives an AI rating of 7 out of 10. The rating considers the company’s strong financial performance, competitive positioning, and growth prospects, tempered by the intense competitive landscape and potential technological disruptions.
Disclaimer:
This information is for informational purposes only and should not be considered investment advice. Please consult a financial professional before making any investment decisions.
Sources:
- Outbrain Investor Relations: https://investors.outbrain.com/
- Yahoo Finance: https://finance.yahoo.com/quote/OBT/
- Statista: https://www.statista.com/topics/1624/content-discovery/
About Outbrain Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-07-23 | CEO & Director Mr. David Kostman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 942 | Website https://www.outbrain.com |
Full time employees 942 | Website https://www.outbrain.com | ||
Outbrain Inc., together with its subsidiaries, operates a technology platform that connects media owners and advertisers with engaged audiences to drive business outcomes worldwide. It offers a suite of solutions for media owners that facilitates content discovery and monetization for its media partners on their own sites; Onyx by Outbrain, a branding platform; AI platform that delivers customized experiences; engaging video experiences for publisher audience development and advertiser purposes; tools and services to promote organic editorial experiences to their audiences, enhancing audience engagement, recirculation, and monetization opportunities; and Keystone by Outbrain technology that extends ad server optimization. The company also provides advertising solutions for advertisers, including ad experiences, such as standard native, carousel and app install ads, outstream video, contextual pre-roll video, and high-impact display; AI-powered prediction engines; Conversion Bid Strategy tool that uses engagement data and machine learning to optimize bid strategies to hit the advertiser's desired campaign goals; data comprising targeting offerings based on consumer interest segments, as well as complex offerings that predict audience characteristics based on contextual and interest data; Outbrain platform, which enables advertisers to optimize campaign goals, engagement, and delivering other measurable business outcomes; and full-stack buying solutions. Outbrain Inc. was incorporated in 2006 and is headquartered in New York, New York.
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