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Upturn AI SWOT - About
Outbrain Inc (OB)
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Upturn Advisory Summary
02/26/2025: OB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -23.74% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 356.97M USD | Price to earnings Ratio - | 1Y Target Price 7.13 |
Price to earnings Ratio - | 1Y Target Price 7.13 | ||
Volume (30-day avg) 314410 | Beta 1.44 | 52 Weeks Range 3.67 - 7.87 | Updated Date 04/1/2025 |
52 Weeks Range 3.67 - 7.87 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.08% | Operating Margin (TTM) 7.16% |
Management Effectiveness
Return on Assets (TTM) 0.17% | Return on Equity (TTM) -0.31% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 200084729 | Price to Sales(TTM) 0.4 |
Enterprise Value 200084729 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.22 | Enterprise Value to EBITDA 8.06 | Shares Outstanding 93940400 | Shares Floating 34995621 |
Shares Outstanding 93940400 | Shares Floating 34995621 | ||
Percent Insiders 55.34 | Percent Institutions 28.13 |
Analyst Ratings
Rating 3.5 | Target Price 7.33 | Buy 2 | Strong Buy - |
Buy 2 | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Outbrain Inc
Company Overview
History and Background
Outbrain Inc. was founded in 2006. It pioneered the concept of content recommendation, helping users discover relevant content online. Initially focused on news and media, it expanded to work with diverse businesses globally. The company went public in July 2021.
Core Business Areas
- Discovery Platform: Outbrain's core business segment, providing a content discovery platform that recommends relevant content to users across a network of premium publishers.
- Monetization Solutions: Offers various monetization solutions for publishers, including native advertising and other revenue-generating strategies.
Leadership and Structure
The company is led by CEO David Kostman. The organizational structure includes departments for engineering, product, sales, marketing, finance, and human resources.
Top Products and Market Share
Key Offerings
- Smartlogic: Outbrain's Smartlogic is its core recommendation technology that analyzes user behavior and context to deliver personalized content recommendations. Estimated to contribute 70% of revenue. Competitors include Taboola and Google Discover.
- Onyx: Onyx by Outbrain is an advertising platform designed to improve campaign performance through optimized targeting and bidding. Competitors include Google Ads and other DSPs.
Market Dynamics
Industry Overview
The content recommendation industry is growing, driven by the increasing need for personalized content experiences and effective advertising solutions. The market is competitive, with key players focusing on innovation and global expansion.
Positioning
Outbrain is positioned as a leading content discovery platform, partnering with premium publishers to deliver relevant content recommendations and monetization solutions. Its competitive advantage lies in its extensive network of publishers and its advanced recommendation technology.
Total Addressable Market (TAM)
The global digital advertising market is projected to reach over $800 billion. Outbrain's TAM within native advertising and content discovery is estimated to be tens of billions. Outbrain is well positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong relationships with premium publishers
- Advanced recommendation technology
- Global reach and scale
- Brand Recognition
- Established Monetization Platform
Weaknesses
- Dependence on third-party publishers
- Competition from larger tech companies
- Fluctuations in advertising spend
- Perception of Native Ads
Opportunities
- Expansion into new markets and verticals
- Development of new advertising formats
- Leveraging data and AI for personalization
- Acquisitions of smaller advertising networks
- Partnerships with other tech companies
Threats
- Changes in user behavior and preferences
- Increasing competition from other platforms
- Economic downturn and reduced advertising budgets
- Regulatory changes and privacy concerns
- Ad Blockers
Competitors and Market Share
Key Competitors
- TABL
- MGNI
- GOOGL
Competitive Landscape
Outbrain competes with other content recommendation platforms, native advertising networks, and larger tech companies. Outbrain's advantages include its strong relationships with premium publishers and its advanced recommendation technology. Disadvantages can stem from its smaller market cap relative to giants like Google (GOOGL).
Major Acquisitions
Ligatus
- Year: 2019
- Acquisition Price (USD millions): 36.8
- Strategic Rationale: Expanded Outbrain's reach and capabilities in the European market.
Growth Trajectory and Initiatives
Historical Growth: Outbrain has experienced fluctuating growth, driven by its content discovery platform and advertising solutions. It has focused on expanding its publisher network and enhancing its technology.
Future Projections: Analysts project moderate revenue growth for Outbrain, driven by the increasing demand for personalized content experiences and effective advertising solutions. Future growth depends on product innovation and market penetration.
Recent Initiatives: Recent initiatives include enhancing the Smartlogic recommendation engine, expanding its video advertising capabilities, and strengthening its partnerships with publishers.
Summary
Outbrain is a solid player in the content recommendation and native advertising space, leveraging its publisher network and technology. Its growth prospects depend on innovation, market expansion, and effective competition against larger companies. While the financial performance shows promise, fluctuations are a key risk. Adapting to market changes and maintaining publisher relationships are essential for future success.
Similar Companies
- TABL
- MGNI
- GOOGL
- PUBM
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q)
- Analyst Reports
- Industry News Articles
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Invest at your own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Outbrain Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-07-23 | CEO & Director Mr. David Kostman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1800 | Website https://www.outbrain.com |
Full time employees 1800 | Website https://www.outbrain.com | ||
Outbrain Inc., together with its subsidiaries, operates a technology platform that connects media owners and advertisers with engaged audiences to drive business outcomes in the United States, Europe, the Middle East, Africa, and internationally. The company operatses two-sided marketplace, forming an end-to-end advertising platform with direct media owner and advertiser relationships. It also provides advertising solutions for advertisers, including CPC performance platform, and CPMbased managed and self-service platforms; and bespoke creative studio solutions which provides data-driven creative that tailored to the many environments and channels. In addition, the company offers budgets spanning video, display, native, and performance advertising services; and technology solutions that enable media owners to deeply engage their audiences, increasing the total revenue opportunity media owners can realize. Outbrain Inc. was incorporated in 2006 and is headquartered in New York, New York.
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