Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
NWL 
Newell Brands Inc (NWL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: NWL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -30.76% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.66B USD | Price to earnings Ratio - | 1Y Target Price 9.84 |
Price to earnings Ratio - | 1Y Target Price 9.84 | ||
Volume (30-day avg) 9692715 | Beta 0.86 | 52 Weeks Range 5.24 - 11.65 | Updated Date 03/31/2025 |
52 Weeks Range 5.24 - 11.65 | Updated Date 03/31/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -0.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.85% | Operating Margin (TTM) 6.21% |
Management Effectiveness
Return on Assets (TTM) 2.84% | Return on Equity (TTM) -7.37% |
Valuation
Trailing PE - | Forward PE 8.39 | Enterprise Value 7518768301 | Price to Sales(TTM) 0.34 |
Enterprise Value 7518768301 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 21 | Shares Outstanding 417676000 | Shares Floating 413898414 |
Shares Outstanding 417676000 | Shares Floating 413898414 | ||
Percent Insiders 0.41 | Percent Institutions 97.01 |
Analyst Ratings
Rating 3.42 | Target Price 11 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 9 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Newell Brands Inc
Company Overview
History and Background
Newell Brands Inc. was founded in 1903 as Newell Manufacturing Company. Initially focused on curtain rods, it grew through strategic acquisitions and expanded into diverse consumer and commercial products. Significant milestones include the acquisitions of Rubbermaid in 1999 and Jarden Corporation in 2016, which transformed the company into a global consumer goods giant.
Core Business Areas
- Home & Commercial Solutions: Includes products for home organization, storage, and cleaning, as well as commercial cleaning and hygiene solutions.
- Appliance & Cookware: Features small kitchen appliances and cookware products.
- Outdoor & Recreation: Offers camping and outdoor recreation equipment.
- Writing: Includes writing instruments such as pens and markers.
Leadership and Structure
The leadership team includes the CEO and various functional and business unit heads. The organizational structure is hierarchical, with distinct business segments and corporate functions.
Top Products and Market Share
Key Offerings
- Rubbermaid: A leading brand in home storage, organization, and food storage solutions. Competitors include Tupperware, Sterilite, and OXO. Market share varies by product category, with Rubbermaid holding significant positions in certain segments.
- Sharpie: A well-known brand of permanent markers. Competitors include BIC, Paper Mate, and Crayola. Sharpie holds a leading market share in the permanent marker category.
- Mr. Coffee: A leading brand of coffee makers. Competitors include Keurig, Cuisinart, and Ninja.
- Coleman: A leading brand of camping equipment. Competitors include Marmot, North Face and other brands
Market Dynamics
Industry Overview
The consumer goods industry is highly competitive, with established players and emerging brands vying for market share. Trends include a shift towards e-commerce, increasing demand for sustainable products, and changing consumer preferences.
Positioning
Newell Brands Inc. is a large, diversified consumer goods company with a portfolio of well-known brands. Its competitive advantages include brand recognition, distribution networks, and product innovation. However, it faces challenges related to managing a diverse portfolio and adapting to changing consumer trends.
Total Addressable Market (TAM)
The TAM for Newell Brands' product categories is estimated to be in the hundreds of billions of dollars globally. Newell Brands captures a single-digit percentage of the overall TAM.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Product innovation capabilities
- Global presence
Weaknesses
- High debt levels
- Complex organizational structure
- Underperforming brands
- Supply chain vulnerabilities
Opportunities
- E-commerce growth
- Expansion into emerging markets
- Product innovation in sustainable solutions
- Acquisitions of complementary brands
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Raw material price fluctuations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- WHIR
- OXM
- TUP
Competitive Landscape
Newell Brands Inc. faces strong competition from established players with well-known brands and extensive distribution networks. The company's success depends on its ability to differentiate its products, manage costs effectively, and adapt to changing consumer trends.
Major Acquisitions
WoodWick
- Year: 2005
- Acquisition Price (USD millions): 40
- Strategic Rationale: Expanded Newell's candle offerings through acquisition
Parker Pen
- Year: 1993
- Acquisition Price (USD millions): 480
- Strategic Rationale: Expand into premium writing instruments
Growth Trajectory and Initiatives
Historical Growth: Newell Brands Inc. has experienced limited revenue growth in recent years.
Future Projections: Analyst estimates suggest moderate revenue growth in the coming years, driven by cost-cutting initiatives and product innovation.
Recent Initiatives: Recent strategic initiatives include divesting underperforming brands, streamlining operations, and focusing on core brands.
Summary
Newell Brands is a large consumer goods company with a diverse portfolio of well-known brands but has been underperforming in recent years. The company faces challenges related to high debt levels, complex organizational structure and intense competition. It is working on streamlining operations and focusing on core brands. Future success depends on its ability to adapt to changing consumer trends and manage costs effectively.
Similar Companies
- WHIR
- COLM
- BBWI
- OXM
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newell Brands Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1984-07-19 | President, CEO & Director Mr. Christopher H. Peterson | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 23700 | Website https://www.newellbrands.com |
Full time employees 23700 | Website https://www.newellbrands.com | ||
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.