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Nova Lifestyle I (NVFY)



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Upturn Advisory Summary
04/01/2025: NVFY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -48.36% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 1120214 | Beta 1.26 | 52 Weeks Range 0.39 - 3.73 | Updated Date 03/30/2025 |
52 Weeks Range 0.39 - 3.73 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -81.39% | Operating Margin (TTM) -18.51% |
Management Effectiveness
Return on Assets (TTM) -55.19% | Return on Equity (TTM) -326.58% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 6690998 | Price to Sales(TTM) 0.51 |
Enterprise Value 6690998 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.67 | Enterprise Value to EBITDA -0.6 | Shares Outstanding 7210710 | Shares Floating 905370 |
Shares Outstanding 7210710 | Shares Floating 905370 | ||
Percent Insiders 30.26 | Percent Institutions 0.3 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Nova Lifestyle I

Company Overview
History and Background
Nova Lifestyle, Inc. designs, manufactures, markets, and distributes residential furniture primarily in China and the United States. Founded in 2003, the company initially focused on traditional furniture designs before expanding into modern and contemporary styles. Nova LifeStyle has evolved through strategic acquisitions and expansions to reach a broader customer base.
Core Business Areas
- Retail Furniture: Sale of residential furniture through retail channels.
- Wholesale Furniture: Supply of furniture to wholesalers and distributors.
- E-commerce: Direct sales through online platforms.
Leadership and Structure
The company's leadership includes the CEO and CFO. The organizational structure is based on functional departments such as sales, marketing, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Dining Room Furniture: Includes dining tables, chairs, and buffets. Market share information specific to Nova Lifestyle is unavailable. Competitors include Ashley Furniture, La-Z-Boy, and Hooker Furniture.
- Living Room Furniture: Consists of sofas, loveseats, chairs, and coffee tables. Market share data is not specifically available for Nova Lifestyle. Competitors are similar to those in the dining room furniture segment.
- Bedroom Furniture: Comprises beds, dressers, nightstands, and mattresses. Market share data unavailable specifically to Nova Lifestyle. Competitors include Tempur Sealy and Serta Simmons Bedding.
Market Dynamics
Industry Overview
The residential furniture industry is competitive and influenced by economic conditions, housing market trends, and consumer spending habits. Trends include a shift towards e-commerce, sustainable materials, and customizable designs.
Positioning
Nova Lifestyle targets the mid-to-high-end market with modern and contemporary designs. Its competitive advantage lies in its international presence and diversified product line.
Total Addressable Market (TAM)
The global furniture market is estimated to be worth hundreds of billions of dollars. Nova Lifestyle captures a small segment of this market. Exact total market valuation will be based on which segment to look at.
Upturn SWOT Analysis
Strengths
- Diverse product line
- International presence (China and USA)
- Focus on modern designs
Weaknesses
- Limited brand recognition compared to larger competitors
- Financial instability concerns
- Reliance on specific markets
Opportunities
- Expansion into new geographic markets
- Increased e-commerce sales
- Partnerships with interior designers and retailers
Threats
- Economic downturns affecting consumer spending
- Increased competition from established brands
- Fluctuations in raw material prices
Competitors and Market Share
Key Competitors
- Ashley Furniture (private)
- La-Z-Boy (LZB)
- Hooker Furnishings (HOFT)
Competitive Landscape
Nova Lifestyle faces intense competition from larger, more established players. Its smaller size and limited brand recognition pose challenges.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is not easily obtainable and would be needed for a accurate assessment.
Future Projections: Future projections are unavailable due to limited analyst coverage and financial reporting constraints.
Recent Initiatives: Recent initiatives are difficult to assess due to limited publicly available information.
Summary
Nova Lifestyle faces challenges due to its small market share and intense competition. While it has potential through modern designs and an international presence, inconsistent financial reporting and limited brand recognition are significant weaknesses. The company needs to focus on improving its financial transparency and strengthening its brand. Future growth depends on successful execution of strategic initiatives.
Similar Companies

LZB

La-Z-Boy Incorporated



LZB

La-Z-Boy Incorporated
Sources and Disclaimers
Data Sources:
- Company filings (where available)
- Market research reports (general industry data)
- Financial news sources
- Company website
Disclaimers:
Data is limited due to inconsistent and sparse financial reporting. Market share estimates are approximate. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nova Lifestyle I
Exchange NASDAQ | Headquaters Commerce, CA, United States | ||
IPO Launch date 2011-10-17 | Chairperson, CEO & President Ms. Thanh H. Lam | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 27 | Website https://novalifestyle.com |
Full time employees 27 | Website https://novalifestyle.com |
Nova LifeStyle, Inc., through its subsidiaries, designs, manufactures, markets, and sells residential and commercial furniture for middle and upper middle-income consumers worldwide. The company offers upholstered, wood, and metal-based furniture pieces for the living, dining, and bedrooms, as well as home offices. Its products include sofas, chairs, dining tables, beds, entertainment consoles, cabinets, and cupboards. The company also provides physiotherapeutic jade mats for use in therapy clinic, hospitality, and real estate projects. It distributes its products under the Nova LifeStyle, Diamond Sofa, and Nova Living brand directly, as well as through internet sales and online marketing campaigns, and participation in exhibitions and trade shows primarily to furniture distributors and retailers. The company was formerly known as Stevens Resources, Inc. Nova LifeStyle, Inc. was founded in 2003 and is headquartered in Commerce, California.
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