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Upturn AI SWOT - About
NIU 
Niu Technologies (NIU)
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Upturn Advisory Summary
04/01/2025: NIU (4-star) is a STRONG-BUY. BUY since 44 days. Profits (111.11%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 51.93% | Avg. Invested days 33 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 324.36M USD | Price to earnings Ratio - | 1Y Target Price 4.08 |
Price to earnings Ratio - | 1Y Target Price 4.08 | ||
Volume (30-day avg) 1794595 | Beta 0.45 | 52 Weeks Range 1.61 - 4.90 | Updated Date 04/1/2025 |
52 Weeks Range 1.61 - 4.90 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-20 | When Before Market | Estimate - | Actual -0.127 |
Profitability
Profit Margin -5.88% | Operating Margin (TTM) -11.07% |
Management Effectiveness
Return on Assets (TTM) -6.52% | Return on Equity (TTM) -19.08% |
Valuation
Trailing PE - | Forward PE 6.42 | Enterprise Value 260554432 | Price to Sales(TTM) 0.1 |
Enterprise Value 260554432 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 6.25 | Shares Outstanding 69327400 | Shares Floating 91264180 |
Shares Outstanding 69327400 | Shares Floating 91264180 | ||
Percent Insiders 0.15 | Percent Institutions 10.89 |
Analyst Ratings
Rating 4.33 | Target Price 2.38 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Niu Technologies
Company Overview
History and Background
Niu Technologies was founded in 2014 and is based in China. It designs, manufactures, and sells smart electric scooters. It aims to redefine urban mobility with innovative and eco-friendly solutions.
Core Business Areas
- Electric Scooters: Designs, manufactures, and sells electric scooters targeting urban commuters. This is the primary revenue driver.
- Electric Motorcycles: Manufactures and sells electric motorcycles, expanding its product portfolio into a higher-performance category.
- Accessories and Parts: Offers a range of accessories and spare parts for its vehicles.
- Services: Provides after-sales services, including maintenance and repair, and software updates for the scooters.
Leadership and Structure
Yan Li serves as the CEO. The company has a typical corporate structure with departments focused on research and development, manufacturing, sales and marketing, and finance.
Top Products and Market Share
Key Offerings
- NQi Series: A popular line of smart electric scooters designed for urban commuting. Estimates show that Niu controls a sizable portion of the Chinese market, roughly around 25%, but is smaller in the US. Competitors include Yadea, Segway-Ninebot, and others.
- MQi Series: A more compact and lightweight series of electric scooters aimed at younger demographics. Competitors include Segway-Ninebot, and other low-cost brands
- UQi Series: An entry-level electric scooter focused on affordability and ease of use. Competitors include Chinese brands that are selling low-cost scooters
- RQi Series: Electric motorcycles, targeting a premium segment. Competitors include Zero Motorcycles, Energica.
Market Dynamics
Industry Overview
The electric scooter and motorcycle market is experiencing significant growth, driven by increasing urbanization, environmental concerns, and government incentives. It's a fragmented market with many players, particularly in China.
Positioning
Niu Technologies positions itself as a premium brand, offering smart features, stylish design, and high-quality components. This differentiates it from lower-priced competitors.
Total Addressable Market (TAM)
The global electric scooter and motorcycle market is expected to reach hundreds of billions of dollars. Niu Technologies is positioned to capture a significant portion of this TAM, particularly in urban areas and emerging markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Innovative product design and technology
- Premium pricing strategy
- Extensive distribution network
- Advanced manufacturing capabilities
Weaknesses
- Geographic concentration in China
- Reliance on single product category (electric scooters)
- Limited brand awareness outside of China
- Dependence on lithium-ion battery supply chain
- Higher price point compared to competitors
Opportunities
- Expansion into new geographic markets (Europe, US)
- Development of new product categories (e-bikes, electric mopeds)
- Partnerships with ride-sharing companies
- Growth of the electric vehicle charging infrastructure
- Increasing government support for electric vehicles
Threats
- Intense competition from established players
- Fluctuations in raw material prices (lithium, nickel)
- Changes in government regulations and subsidies
- Economic slowdown in key markets
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- YADEA
- SEGWAY
Competitive Landscape
Niu's advantage lies in its brand image, tech integration, and design. It faces competition on price and wider geographic reach.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Niu Technologies has experienced rapid growth in revenue and sales volume since its inception.
Future Projections: Analysts project continued revenue growth driven by geographic expansion and new product introductions. Profitability improvements are expected as the company achieves economies of scale.
Recent Initiatives: Recent initiatives include expansion into new markets, investment in research and development, and partnerships with key players in the electric vehicle ecosystem.
Summary
Niu Technologies is a growing company in the electric scooter market, particularly in China. Its strengths lie in its brand and product design, but it faces challenges in expanding globally and competing on price. Future growth depends on successful market penetration and managing supply chain risks. The company has seen volatile shareholder returns which can be attributed to the company being a smaller market cap stock.
Similar Companies
- YADEA
- SEGWAY
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Niu Technologies
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-10-19 | Chairman, CEO & COO Dr. Yan Li Ph.D. | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees - | Website https://global.niu.com |
Full time employees - | Website https://global.niu.com | ||
Niu Technologies designs, manufactures, and sells electric scooters in the People's Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
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