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Vail Resorts Inc (MTN)



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Upturn Advisory Summary
03/27/2025: MTN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -45.87% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.90B USD | Price to earnings Ratio 23.02 | 1Y Target Price 190.42 |
Price to earnings Ratio 23.02 | 1Y Target Price 190.42 | ||
Volume (30-day avg) 622698 | Beta 1.13 | 52 Weeks Range 149.93 - 222.07 | Updated Date 04/1/2025 |
52 Weeks Range 149.93 - 222.07 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.55% | Basic EPS (TTM) 6.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When After Market | Estimate 6.45 | Actual 6.56 |
Profitability
Profit Margin 8.8% | Operating Margin (TTM) 33.79% |
Management Effectiveness
Return on Assets (TTM) 6.21% | Return on Equity (TTM) 28.08% |
Valuation
Trailing PE 23.02 | Forward PE 20.66 | Enterprise Value 8375699507 | Price to Sales(TTM) 2 |
Enterprise Value 8375699507 | Price to Sales(TTM) 2 | ||
Enterprise Value to Revenue 2.84 | Enterprise Value to EBITDA 10.08 | Shares Outstanding 37338000 | Shares Floating 36849960 |
Shares Outstanding 37338000 | Shares Floating 36849960 | ||
Percent Insiders 1.41 | Percent Institutions 109.87 |
Analyst Ratings
Rating 3.42 | Target Price 202 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 6 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vail Resorts Inc

Company Overview
History and Background
Vail Resorts Inc. was founded in 1957 with the opening of Vail Mountain in Colorado. Over the years, it has grown through acquisitions and expansions to become a leading operator of ski resorts and related lodging, dining, and retail properties.
Core Business Areas
- Mountain: Operation of mountain resorts, including lift tickets, ski and snowboard lessons, dining, and retail sales.
- Lodging: Ownership and management of hotels and condominiums near its mountain resorts.
- Real Estate: Development and sales of real estate properties around its resorts.
Leadership and Structure
Kirsten Lynch is the Chief Executive Officer. The organizational structure includes various departments overseeing mountain operations, hospitality, real estate, and corporate functions.
Top Products and Market Share
Key Offerings
- Epic Pass: A multi-resort season pass offering access to Vail Resorts' owned and partner resorts worldwide. This is their single biggest product. Competitors include Ikon Pass and Mountain Collective Pass. This product is not just about gaining revenue but also gaining customer loyalty.
- Lift Tickets: Daily or multi-day passes to access the ski lifts at Vail Resorts' mountains. The market share is tied to their individual resorts and is highly fragmented.
- Ski School: Offering ski and snowboard lessons for all skill levels. Competitors include independently operated ski schools at other resorts.
Market Dynamics
Industry Overview
The ski resort industry is seasonal and subject to weather conditions. The industry is also consolidating, with a few major players controlling a significant portion of the market. The impact of climate change and environmental regulations presents increasing challenges.
Positioning
Vail Resorts Inc. is a leader in the North American ski resort industry, known for its premium resorts, extensive network of properties, and innovative season pass products. Their competitive advantage lies in their scale, brand recognition, and loyalty program.
Total Addressable Market (TAM)
The global ski resort market is estimated at over $70 billion. Vail Resorts Inc. is well-positioned to capture a significant portion of this market, given its strong brand and extensive portfolio of resorts.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of resorts
- Loyalty program (Epic Pass)
- Financial stability
- Experienced management team
Weaknesses
- High operating costs
- Dependence on weather conditions
- Seasonality of business
- High debt levels
- Negative impacts of overtourism
Opportunities
- Expansion into new markets
- Acquisition of smaller resorts
- Development of new products and services
- Increased focus on sustainability
- Growth in adventure travel
Threats
- Climate change
- Economic downturns
- Increased competition
- Changing consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- Alterra Mountain Company (private)
- Peak Resorts Inc. (SKIS) - Acquired by Vail Resorts
- Boyne Resorts (private)
Competitive Landscape
Vail Resorts has a larger portfolio and stronger brand recognition compared to Alterra and Boyne. However, these competitors are still competitive and offer compelling pass products for various markets.
Major Acquisitions
Peak Resorts Inc.
- Year: 2019
- Acquisition Price (USD millions): 264
- Strategic Rationale: Expanded Vail Resorts' presence in the eastern United States and provided access to a broader customer base.
Growth Trajectory and Initiatives
Historical Growth: Discuss Vail Resorts Inc's growth trends over the past years.
Future Projections: Provide projections for Vail Resorts Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Vail Resorts Inc.
Summary
Vail Resorts is a strong player in the ski resort industry with a leading market position. Its Epic Pass and extensive network drive loyalty and revenue. However, weather dependency, high costs, and debt pose challenges. Further diversification and sustainability efforts will be key for future growth.
Similar Companies
- WH
- MTN
- MAR
- HLT
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Market Analysis Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vail Resorts Inc
Exchange NYSE | Headquaters Broomfield, CO, United States | ||
IPO Launch date 1997-02-03 | CEO & Director Ms. Kirsten A. Lynch | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 7600 | Website https://www.vailresorts.com |
Full time employees 7600 | Website https://www.vailresorts.com |
Vail Resorts, Inc., through its subsidiaries, operates mountain resorts and regional ski areas in the United States and internationally. It operates through three segments: Mountain, Lodging, and Real Estate. The Mountain segment operates destination mountain resorts and regional ski areas. This segment is also involved in the ancillary activities, including ski school, dining, and retail/rental operations, as well as real estate brokerage activities. The Lodging segment owns and/or manages various luxury hotels and condominiums under the RockResorts brand; other lodging properties; various condominiums located in proximity to the company's mountain resorts; destination resorts; and golf courses, as well as offers resort ground transportation services. This segment operates owned and managed hotel and condominium units. The Real Estate segment owns, develops, and sells real estate properties. The company was founded in 1962 and is based in Broomfield, Colorado.
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