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Studio City International Holdings Ltd (MSC)



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Upturn Advisory Summary
04/01/2025: MSC (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -13.15% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 747.36M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 10269 | Beta -0.41 | 52 Weeks Range 2.30 - 9.30 | Updated Date 04/2/2025 |
52 Weeks Range 2.30 - 9.30 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.13% | Operating Margin (TTM) 2.56% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) -15.39% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2747432546 | Price to Sales(TTM) 1.17 |
Enterprise Value 2747432546 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 4.3 | Enterprise Value to EBITDA 11.44 | Shares Outstanding 192588000 | Shares Floating 67883480 |
Shares Outstanding 192588000 | Shares Floating 67883480 | ||
Percent Insiders 24.13 | Percent Institutions 20.52 |
Analyst Ratings
Rating - | Target Price 11 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Studio City International Holdings Ltd

Company Overview
History and Background
Studio City International Holdings Ltd. (MSC) is a leading integrated resort developer, owner and operator in Macau. Founded in 2006, it operates Studio City, a cinematically-themed integrated resort. Significant milestones include the opening of Studio City Phase 1 and the ongoing development and opening of Phase 2, expanding its offerings.
Core Business Areas
- Gaming Operations: Provision of casino gaming services, including mass market and VIP gaming, at Studio City in Macau.
- Non-Gaming Operations: Operation of hotel accommodations, retail space, food and beverage outlets, entertainment venues, and other leisure and recreational facilities at Studio City.
Leadership and Structure
The company is led by a Board of Directors and an executive management team. Key executives include the Chairman and CEO, responsible for overall strategic direction and operations, and the CFO, overseeing financial management.
Top Products and Market Share
Key Offerings
- Gaming: Casino games including baccarat, blackjack, roulette, and slot machines. Market share varies, depending on overall Macau gaming market dynamics and seasonality. Competitors include Sands China (LVS), Wynn Macau (WYNN), and Galaxy Entertainment.
- Hotel Accommodations: Luxury hotel rooms and suites at Studio City. Competitors include hotels within other Macau resorts and standalone hotels.
- Retail and Dining: Retail shops and restaurants within Studio City. Competitors are other shopping and dining offerings in Macau.
- Entertainment: The House of Magic, Golden Reel. Competitors: Broadways Macau, Parisian Macau
Market Dynamics
Industry Overview
The industry is experiencing recovery post-COVID-19. Macao's gaming and integrated resort sector is influenced by regulatory changes, economic trends in China, and tourism patterns.
Positioning
Studio City is positioned as a premium integrated resort targeting a broad range of customers, with a focus on entertainment and a cinematic theme. Its competitive advantage lies in its unique design and diversified offerings.
Total Addressable Market (TAM)
TAM for Macau's gaming and tourism market is estimated to be billions of dollars annually. Studio City is positioned to capture a significant portion of this TAM by attracting mass market and high-roller customers.
Upturn SWOT Analysis
Strengths
- Iconic design and cinematic theme
- Diversified offerings (gaming, hotels, retail, entertainment)
- Strategic location in Cotai, Macau
- Strong brand recognition
Weaknesses
- High reliance on Macau gaming market
- Exposure to regulatory changes
- Relatively high debt levels
- Susceptibility to fluctuations in tourist arrivals
Opportunities
- Expansion of Phase 2 to increase capacity and attract new customers
- Targeting the growing Asian middle-class tourist segment
- Development of new entertainment and leisure offerings
- Partnerships with international brands
Threats
- Increased competition from other integrated resorts in Macau and Asia
- Changes in gaming regulations and policies in Macau
- Economic slowdown in China
- Geopolitical risks and travel restrictions
Competitors and Market Share
Key Competitors
- LVS
- WYNN
- SJMHF
- MPEL
Competitive Landscape
Studio City faces intense competition from established players with larger market shares. Its advantages include its unique theme and diversified offerings. Disadvantages include its relatively smaller scale and higher debt levels.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by the Macau gaming market and the performance of Studio City. It is influenced by regulatory changes, economic trends in China, and tourism patterns.
Future Projections: Future growth depends on the success of Phase 2, recovery of the Macau gaming market, and the company's ability to attract and retain customers. Look for analyst reports.
Recent Initiatives: Recent initiatives include the development and opening of Phase 2, marketing campaigns to attract tourists, and partnerships with entertainment companies.
Summary
Studio City International Holdings faces considerable competition in the Macau gaming market. Phase 2 expansion is a vital step, but their success hinges on attracting both the mass market and high rollers in a regulated landscape. The company needs to be cautious of its relatively high debt levels. Success depends on execution and evolving with the tourism trends.
Similar Companies

BYD

Boyd Gaming Corporation



BYD

Boyd Gaming Corporation

LVS

Las Vegas Sands Corp



LVS

Las Vegas Sands Corp

WYNN

Wynn Resorts Limited



WYNN

Wynn Resorts Limited
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Studio City International Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-10-18 | CEO - | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 5848 | Website https://www.studiocity-macau.com |
Full time employees 5848 | Website https://www.studiocity-macau.com |
Studio City International Holdings Limited operates an entertainment resort in Macau. It operates Studio City Casino, comprising gaming tables, including tables for VIP rolling chip operations and gaming machines; and resort, which offers various non-gaming attractions, including figure-8 ferris wheel, night club and karaoke venue, live performance arena, and an outdoor and indoor water park, as well as hotel rooms and various food and beverage establishments, and retail space. The company was formerly known as Cyber One Agents Limited and changed its name to Studio City International Holdings Limited in January 2012. The company was founded in 2000 and is based in Central, Hong Kong. Studio City International Holdings Limited is a subsidiary of MCO Cotai Investments Limited.
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