Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
Medirom Healthcare Technologies Inc (MRM)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: MRM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -32.68% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.91M USD | Price to earnings Ratio - | 1Y Target Price 5.17 |
Price to earnings Ratio - | 1Y Target Price 5.17 | ||
Volume (30-day avg) 739800 | Beta 0.4 | 52 Weeks Range 0.34 - 8.39 | Updated Date 04/1/2025 |
52 Weeks Range 0.34 - 8.39 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-27 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin -1.56% | Operating Margin (TTM) -18.32% |
Management Effectiveness
Return on Assets (TTM) -6.83% | Return on Equity (TTM) 146.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 25718466 | Price to Sales(TTM) - |
Enterprise Value 25718466 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA 21.97 | Shares Outstanding 7901950 | Shares Floating 3633787 |
Shares Outstanding 7901950 | Shares Floating 3633787 | ||
Percent Insiders 25.79 | Percent Institutions 3.32 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Medirom Healthcare Technologies Inc
Company Overview
History and Background
Medirom Healthcare Technologies Inc. (MRM) was founded in Japan in 2000 and has expanded internationally. It is known for its relaxation salons and developing healthcare apps focused on preventative care.
Core Business Areas
- Relaxation Salon Business: Operates and franchises relaxation salons, offering massage and body care services. This is the primary revenue driver.
- Healthcare Tech Business: Develops and provides healthcare apps focused on preventative healthcare, including health monitoring and fitness tracking.
Leadership and Structure
The company is led by a management team with experience in healthcare and retail. The organizational structure includes departments for salon operations, technology development, and corporate functions.
Top Products and Market Share
Key Offerings
- Re.Ra.Ku Salons: A chain of relaxation salons offering massage and bodywork services. Market share data for relaxation salons is fragmented and difficult to pinpoint precisely, but Re.Ra.Ku is a significant player in Japan. Competitors include other massage chains and independent spas. Revenue data for this product not publicly released per product.
- Lav Body App: A healthcare app for health monitoring and fitness tracking. Number of users not publicly released. Competition includes MyFitnessPal, Fitbit, and other health and wellness apps. Revenue data for this product not publicly released per product.
Market Dynamics
Industry Overview
The relaxation salon industry is competitive and fragmented. The healthcare technology market is rapidly growing, driven by increasing consumer interest in preventative care and wearable technology.
Positioning
Medirom is positioned as a provider of both physical and digital healthcare solutions, focusing on preventative care and wellness.
Total Addressable Market (TAM)
The TAM for healthcare technology is projected to be in the hundreds of billions of dollars globally. Medirom is positioned to capture a portion of this TAM through its healthcare apps and by integrating them with its salon services.
Upturn SWOT Analysis
Strengths
- Established brand in the relaxation salon market
- Proprietary healthcare app technology
- Integrated physical and digital healthcare offerings
- Franchise model for salon expansion
Weaknesses
- Limited brand recognition outside of Japan
- High reliance on salon revenue
- Relatively small market share in the healthcare tech space
- Profitability concerns given operating expenses
Opportunities
- Expansion into new geographic markets
- Partnerships with healthcare providers and insurance companies
- Development of new healthcare app features
- Integration of AI and machine learning into healthcare offerings
Threats
- Increased competition from other relaxation salons and healthcare tech companies
- Changes in healthcare regulations
- Economic downturn affecting consumer spending
- Cybersecurity risks associated with healthcare data
Competitors and Market Share
Key Competitors
- HLTH
- TDOC
- AMZN
Competitive Landscape
Medirom's competitive advantage lies in its integration of physical and digital healthcare solutions. However, it faces competition from larger, more established companies in both the relaxation salon and healthcare tech industries.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by salon expansion and app development.
Future Projections: Future projections depend on the success of expansion plans and the adoption of their healthcare apps.
Recent Initiatives: Recent initiatives include expanding into new markets and developing new healthcare app features.
Summary
Medirom Healthcare Technologies Inc. is a small company with a unique business model blending relaxation salons and healthcare technology. While its established salon brand provides a foundation, its success hinges on expanding its digital health offerings and achieving profitability. Competition is fierce, and the company needs to carefully manage its growth and financial resources. The company is currently losing money and that is very important for long term sustainability of the company.
Similar Companies
- HLTH
- TDOC
- AMZN
Sources and Disclaimers
Data Sources:
- SEC Filings (20-F), Company Website, Market Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Medirom Healthcare Technologies Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-12-29 | CEO & Representative Director Mr. Kouji Eguchi | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 430 | Website https://medirom.co.jp |
Full time employees 430 | Website https://medirom.co.jp | ||
MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment owns, develops, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program, utilizing Lav, an on-demand health monitoring smartphone application and MOTHER Bracelet for fitness applications; and preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. MEDIROM Healthcare Technologies Inc. also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.