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Upturn AI SWOT - About
MRIN 
Marin Software Inc (MRIN)
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Upturn Advisory Summary
04/01/2025: MRIN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -54.21% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.24M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 21295 | Beta 0.65 | 52 Weeks Range 1.30 - 5.45 | Updated Date 04/1/2025 |
52 Weeks Range 1.30 - 5.45 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.93 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -71.93% | Operating Margin (TTM) -49.79% |
Management Effectiveness
Return on Assets (TTM) -30.71% | Return on Equity (TTM) -91.75% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -525343 | Price to Sales(TTM) 0.26 |
Enterprise Value -525343 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.04 | Shares Outstanding 3143450 | Shares Floating 2889270 |
Shares Outstanding 3143450 | Shares Floating 2889270 | ||
Percent Insiders 7.95 | Percent Institutions 5.59 |
Analyst Ratings
Rating - | Target Price 2 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Marin Software Inc
Company Overview
History and Background
Marin Software Inc. was founded in 2006. It went public in 2012 and has since focused on providing digital advertising management solutions. The company has evolved from focusing on search to include social and display advertising.
Core Business Areas
- Search Advertising Management: Provides a platform for managing search advertising campaigns across various search engines like Google and Bing.
- Social Advertising Management: Offers tools to manage social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
- Display Advertising Management: Enables advertisers to manage their display advertising campaigns across various networks and exchanges.
Leadership and Structure
Chris Lien is the Chairman and CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- MarinOne: MarinOne is the company's flagship product, providing a unified platform for managing search, social, and display advertising campaigns. While specific market share data for MarinOne is not readily available, the digital advertising management software market is competitive. Competitors include Adobe Advertising Cloud and Salesforce Advertising Studio, among others. Precise revenue generated solely from MarinOne is not publicly disclosed.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing continuous growth, driven by the increasing adoption of online channels and the growing importance of data-driven marketing. There's a high degree of competition and a need for solutions that provide integrated insights.
Positioning
Marin Software positions itself as a provider of cross-channel advertising management solutions, aiming to help advertisers optimize their campaigns and improve ROI. Marin Software Inc's competitive advantage lies in its platform's ability to manage campaigns across search, social, and display channels.
Total Addressable Market (TAM)
The total addressable market for digital advertising spend is vast, projected to reach hundreds of billions of dollars globally. Marin Software Inc's TAM is a subset of this, focusing on the portion of spend managed through advertising management platforms. Given its smaller size, Marin Software is positioned to capture a niche within this large TAM.
Upturn SWOT Analysis
Strengths
- Unified platform for managing multiple advertising channels
- Data-driven optimization capabilities
- Partnerships with major advertising platforms (Google, Facebook, etc.)
Weaknesses
- Smaller market share compared to larger competitors
- Limited brand recognition
- Dependence on partnerships with major advertising platforms
Opportunities
- Expanding into new advertising channels (e.g., connected TV)
- Developing AI-powered optimization tools
- Targeting small and medium-sized businesses (SMBs)
Threats
- Increased competition from larger players
- Changes in advertising platform policies
- Economic downturn impacting advertising spending
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- GOOGL
- META
Competitive Landscape
Marin Software offers a focused platform but faces stiff competition from larger, more diversified players. Advantages include its specialized knowledge in cross-channel advertising, while disadvantages include limited resources compared to competitors like Adobe and Salesforce.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Discuss Marin Software Inc's growth trends over the past years.
Future Projections: Provide projections for Marin Software Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Marin Software Inc.
Summary
Marin Software operates in a competitive digital advertising landscape. While it offers a unified platform, it struggles with market share and brand recognition against larger competitors. Success hinges on strategic partnerships, innovative AI integration, and expansion into high-growth advertising channels.
Similar Companies
- ADBE
- CRM
- GOOGL
- META
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports (e.g., Gartner, Forrester)
- Financial News Outlets (e.g., Bloomberg, Reuters)
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult a financial advisor before making any investment decisions. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marin Software Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2013-03-22 | Founder, Chairman & CEO Mr. Christopher A. Lien | ||
Sector Technology | Industry Software - Application | Full time employees 104 | Website https://www.marinsoftware.com |
Full time employees 104 | Website https://www.marinsoftware.com | ||
Marin Software Incorporated, together with its subsidiaries, provides enterprise marketing software for advertisers and agencies in the United States, the United Kingdom, and internationally. It offers MarinOne, a search, social, and eCommerce advertising platform, as well as self-serves solutions and managed services. The company markets and sells its solutions to advertisers directly, and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was incorporated in 2006 and is headquartered in San Francisco, California.
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