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Upturn AI SWOT - About
Marcus Corporation (MCS)
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Upturn Advisory Summary
03/03/2025: MCS (1-star) is a SELL. SELL since 2 days. Profits (-15.83%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 4.53% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 538.20M USD | Price to earnings Ratio - | 1Y Target Price 26 |
Price to earnings Ratio - | 1Y Target Price 26 | ||
Volume (30-day avg) 188230 | Beta 1.57 | 52 Weeks Range 9.39 - 23.08 | Updated Date 04/2/2025 |
52 Weeks Range 9.39 - 23.08 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 1.65% | Basic EPS (TTM) -0.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.12% | Operating Margin (TTM) 2.05% |
Management Effectiveness
Return on Assets (TTM) 1.26% | Return on Equity (TTM) -1.66% |
Valuation
Trailing PE - | Forward PE 53.76 | Enterprise Value 832970779 | Price to Sales(TTM) 0.77 |
Enterprise Value 832970779 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 1.13 | Enterprise Value to EBITDA 12.12 | Shares Outstanding 24711300 | Shares Floating 23376635 |
Shares Outstanding 24711300 | Shares Floating 23376635 | ||
Percent Insiders 5.11 | Percent Institutions 79.45 |
Analyst Ratings
Rating 4.75 | Target Price 26 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Marcus Corporation
Company Overview
History and Background
Marcus Corporation was founded in 1935 by Ben Marcus with a single movie theater. It has grown to include movie theaters and hotels and resorts.
Core Business Areas
- Marcus Theatres: Owns and operates movie theaters in the United States, offering cinematic entertainment and concessions.
- Marcus Hotels and Resorts: Owns and manages hotels and resorts, providing lodging, dining, and event services.
Leadership and Structure
Gregory S. Marcus serves as Chairman, President, and CEO. The company has a typical corporate structure with executive leadership overseeing various departments and divisions.
Top Products and Market Share
Key Offerings
- Movie Tickets and Concessions: Marcus Theatres generates revenue through ticket sales and concession sales at its movie theater locations. Market share data varies by region; difficult to pin down a single nationwide number. Competitors include AMC, Cinemark, and Regal.
- Hotel Rooms and Services: Marcus Hotels and Resorts generates revenue through hotel room occupancy, food and beverage sales, and event services. Market share depends on specific locations. Competitors include Marriott, Hilton, and Hyatt.
Market Dynamics
Industry Overview
The movie theater industry is facing challenges from streaming services and changing consumer preferences. The hotel industry is subject to economic cycles and travel trends.
Positioning
Marcus Corporation is a regional player with a focus on providing a quality entertainment and hospitality experience. Their strategy involves upgrading theaters and hotels to meet customer expectations.
Total Addressable Market (TAM)
The global movie theater market is estimated in the tens of billions. The global hotel market is in the hundreds of billions. Marcus is well-positioned to capture a portion of those markets based on regional strength.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Established brand reputation
- Diversified business segments (theatres and hotels)
- Focus on customer experience
Weaknesses
- Exposure to economic cycles
- Competition from larger national chains
- Dependence on box office performance
- Higher labor costs in some regions
Opportunities
- Expansion into new markets
- Strategic acquisitions
- Development of new entertainment and hospitality concepts
- Leveraging technology to enhance customer experience
Threats
- Increased competition from streaming services
- Economic downturns
- Changes in consumer preferences
- Rising operating costs
Competitors and Market Share
Key Competitors
- AMC
- CNK
- HLT
- MAR
Competitive Landscape
Marcus competes on customer experience, location, and service offerings. It needs to innovate to compete effectively against larger national chains.
Major Acquisitions
Movie Tavern
- Year: 2019
- Acquisition Price (USD millions): 126
- Strategic Rationale: Expanded Marcus Theatres' presence in the dine-in cinema market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by economic conditions, expansion strategies, and industry trends.
Future Projections: Future growth is expected to be driven by strategic initiatives and market conditions.
Recent Initiatives: Recent initiatives include upgrading theaters, renovating hotels, and implementing new technologies.
Summary
Marcus Corporation is a regional entertainment and hospitality company with a diversified business model. It faces competition from larger national chains and needs to adapt to changing consumer preferences. The company's strengths lie in its strong regional presence and focus on customer experience. Growth will likely depend on strategic initiatives and acquisitions.
Similar Companies
AMC
AMC Entertainment Holdings Inc
AMC
AMC Entertainment Holdings Inc
CNK
Cinemark Holdings Inc
CNK
Cinemark Holdings Inc
HLT
Hilton Worldwide Holdings Inc
HLT
Hilton Worldwide Holdings Inc
MAR
Marriott International Inc
MAR
Marriott International Inc
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marcus Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1990-03-29 | President, CEO & Chairman Mr. Gregory S. Marcus J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 2907 | Website https://www.marcuscorp.com |
Full time employees 2907 | Website https://www.marcuscorp.com | ||
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. The company operates a family entertainment center and multiscreen motion picture theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brand names. It also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, the company provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; manages condominium hotels under long-term management contracts; and commercial laundry services. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
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