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Upturn AI SWOT - About
MAX 
MediaAlpha Inc. (MAX)
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Upturn Advisory Summary
02/21/2025: MAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -20.25% | Avg. Invested days 28 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 590.53M USD | Price to earnings Ratio 29.03 | 1Y Target Price 17.29 |
Price to earnings Ratio 29.03 | 1Y Target Price 17.29 | ||
Volume (30-day avg) 359346 | Beta 1.16 | 52 Weeks Range 8.21 - 25.78 | Updated Date 04/2/2025 |
52 Weeks Range 8.21 - 25.78 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.92% | Operating Margin (TTM) 9.76% |
Management Effectiveness
Return on Assets (TTM) 16.16% | Return on Equity (TTM) - |
Valuation
Trailing PE 29.03 | Forward PE 8.29 | Enterprise Value 631593400 | Price to Sales(TTM) 0.68 |
Enterprise Value 631593400 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.73 | Enterprise Value to EBITDA 14.18 | Shares Outstanding 46228000 | Shares Floating 25977303 |
Shares Outstanding 46228000 | Shares Floating 25977303 | ||
Percent Insiders 44.08 | Percent Institutions 55.91 |
Analyst Ratings
Rating 4.12 | Target Price 21.86 | Buy 5 | Strong Buy 2 |
Buy 5 | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
MediaAlpha Inc.
Company Overview
History and Background
MediaAlpha Inc. was founded in 2011. It is a technology company focused on insurance customer acquisition. It has evolved from a lead generation platform to a marketplace for insurance carriers and distributors to connect with consumers actively shopping for insurance.
Core Business Areas
- Insurance Vertical: Operates a marketplace that connects insurance carriers and distributors with consumers actively shopping for insurance products, including property and casualty (P&C), health, and life insurance.
- MediaAlpha for Agents: A SaaS solution that helps agents manage their customer acquisition efforts. It is a platform designed to aggregate leads into one place for ease of use.
Leadership and Structure
MediaAlpha is led by its CEO, Pat Walsh. The company has a standard corporate organizational structure with departments focused on technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Transparent Ad Marketplace: A technology platform facilitating real-time bidding and buying of insurance leads. Market share is difficult to determine exactly, but MediaAlpha is a significant player in online insurance lead generation. Key competitors include QuoteWizard, LendingTree (insurance division), and other aggregators.
- MediaAlpha for Agents: A SaaS platform aggregating insurance leads from various sources. Revenue generated is difficult to determine, and number of users is proprietary information. Competitors include Velocify and other CRM solutions focused on lead management.
Market Dynamics
Industry Overview
The insurance lead generation industry is highly competitive and fragmented, with numerous online platforms and brokers vying for consumer attention. The market is driven by the increasing adoption of online insurance shopping.
Positioning
MediaAlpha positions itself as a technology platform that provides transparency and efficiency to the insurance lead generation process. Its competitive advantage lies in its sophisticated bidding algorithms and data analytics.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital insurance advertising is estimated to be billions of dollars annually. MediaAlpha is positioned to capture a significant share of this TAM through its platform and partnerships.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Strong relationships with insurance carriers and distributors
- Data-driven approach to lead generation
- Experienced management team
Weaknesses
- Reliance on a few key insurance partners
- Exposure to changes in online advertising regulations
- Potential for technological disruption
- Revenue concentration within specific insurance verticals
Opportunities
- Expanding into new insurance verticals
- Developing new product offerings
- Acquiring complementary businesses
- International expansion
Threats
- Increased competition from other online lead generation platforms
- Changes in consumer behavior
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- TREE
- RDNT
- LC
Competitive Landscape
MediaAlpha's advantages include its technology platform and relationships with insurance carriers. Its disadvantages include reliance on a few key partners and exposure to regulatory changes.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: MediaAlpha's historical growth has been driven by the increasing adoption of online insurance shopping and its ability to attract and retain insurance carriers and distributors.
Future Projections: Future growth projections depend on analyst estimates and market conditions. These estimates typically factor in market trends, competitive dynamics, and company-specific initiatives.
Recent Initiatives: Recent initiatives may include platform enhancements, new product launches, and strategic partnerships.
Summary
MediaAlpha is a technology company operating in the insurance lead generation market. The company's strength lies in its proprietary platform and relationships with insurance carriers. Key risks include competition and regulatory changes. The company should continue to innovate and diversify its revenue streams to sustain long-term growth.
Similar Companies
LC
LendingClub Corp
LC
LendingClub Corp
RDNT
RadNet Inc
RDNT
RadNet Inc
TREE
Lendingtree Inc
TREE
Lendingtree Inc
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Financial metrics are illustrative and require further validation with real-time data sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | CEO - | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com | ||
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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