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Upturn AI SWOT - About
MAR 
Marriott International Inc (MAR)
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Upturn Advisory Summary
03/13/2025: MAR (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 8.74% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 03/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 65.60B USD | Price to earnings Ratio 28.57 | 1Y Target Price 290.67 |
Price to earnings Ratio 28.57 | 1Y Target Price 290.67 | ||
Volume (30-day avg) 1856459 | Beta 1.59 | 52 Weeks Range 203.06 - 306.83 | Updated Date 04/1/2025 |
52 Weeks Range 203.06 - 306.83 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.06% | Basic EPS (TTM) 8.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 35.89% | Operating Margin (TTM) 48.41% |
Management Effectiveness
Return on Assets (TTM) 9.34% | Return on Equity (TTM) 14.47% |
Valuation
Trailing PE 28.57 | Forward PE 23.64 | Enterprise Value 80449812774 | Price to Sales(TTM) 9.91 |
Enterprise Value 80449812774 | Price to Sales(TTM) 9.91 | ||
Enterprise Value to Revenue 3.21 | Enterprise Value to EBITDA 18.55 | Shares Outstanding 275372992 | Shares Floating 238823809 |
Shares Outstanding 275372992 | Shares Floating 238823809 | ||
Percent Insiders 17.61 | Percent Institutions 62.64 |
Analyst Ratings
Rating 3.41 | Target Price 277.6 | Buy 2 | Strong Buy 6 |
Buy 2 | Strong Buy 6 | ||
Hold 17 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Marriott International Inc
Company Overview
History and Background
Marriott International Inc. was founded in 1927 by J. Willard Marriott and his wife, Alice Marriott, as a root beer stand. It evolved into a hotel chain, with the first Marriott hotel opening in 1957. Over the years, Marriott has grown through acquisitions and organic expansion to become one of the largest hotel chains in the world.
Core Business Areas
- Lodging: Manages and franchises hotels, resorts, and residential properties globally under various brands, ranging from luxury to economy.
- Timeshare: Develops, markets, and manages vacation ownership properties and sells vacation ownership points.
Leadership and Structure
The CEO is Anthony Capuano. The company is structured with various leadership roles overseeing different regions and business segments. The Board of Directors provides oversight.
Top Products and Market Share
Key Offerings
- Marriott Bonvoy: Loyalty program with over 186 million members, driving brand loyalty and direct bookings. Competitors include Hilton Honors, IHG One Rewards, and World of Hyatt. Revenue is significantly tied to the success of this program, though specific revenue breakdown is not publicly available for just the loyalty program alone.
- Hotel Brands (e.g., Ritz-Carlton, JW Marriott, Courtyard, Residence Inn): A diverse portfolio of hotel brands catering to different market segments. Each brand competes with similar brands from other hotel chains. Market share varies by brand and region; Marriott holds a substantial global market share overall.
- Vacation Ownership: Vacation Club ownership. Competitors include Hilton Grand Vacations and Wyndham Destinations.
Market Dynamics
Industry Overview
The hospitality industry is highly competitive and cyclical, influenced by economic conditions, travel trends, and consumer spending. Trends include increasing demand for experiential travel, technology integration, and sustainability.
Positioning
Marriott is a leading global hospitality company with a strong brand portfolio and extensive global presence. Its competitive advantages include its loyalty program, scale, and diverse brand offerings.
Total Addressable Market (TAM)
The global hospitality market is estimated to be worth trillions of dollars. Marriott is positioned to capture a significant portion of this TAM through its brand portfolio, loyalty program, and expansion strategies.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global presence
- Large loyalty program (Marriott Bonvoy)
- Diverse brand portfolio
- Efficient management and franchise model
Weaknesses
- High debt levels
- Dependence on economic conditions
- Franchise model can lead to inconsistent service quality
- Vulnerability to cyberattacks
- Reliance on third-party booking platforms
Opportunities
- Expansion in emerging markets
- Growth in experiential travel
- Further development of loyalty program
- Increased focus on sustainability
- Leveraging technology for personalized guest experiences
Threats
- Economic downturns
- Increased competition from online travel agencies (OTAs)
- Geopolitical instability
- Labor shortages
- Rising operating costs
- Pandemics and health crises
Competitors and Market Share
Key Competitors
- Hilton Worldwide Holdings Inc (HLT)
- InterContinental Hotels Group PLC (IHG)
- Hyatt Hotels Corporation (H)
Competitive Landscape
Marriott's advantages include its loyalty program and diverse brand portfolio. Disadvantages include high debt levels and dependence on economic conditions. Competitors have similar strengths and weaknesses, creating a highly competitive environment.
Major Acquisitions
Starwood Hotels & Resorts Worldwide
- Year: 2016
- Acquisition Price (USD millions): 13300
- Strategic Rationale: Expanded Marriott's brand portfolio and global presence, creating the world's largest hotel company.
Growth Trajectory and Initiatives
Historical Growth: Marriott's historical growth has been driven by acquisitions, organic expansion, and the growth of its loyalty program.
Future Projections: Analysts project continued growth for Marriott, driven by expansion in emerging markets and the ongoing recovery of the travel industry. Projections vary based on economic conditions and competitive pressures.
Recent Initiatives: Recent initiatives include focusing on luxury and select-service brands, expanding its all-inclusive offerings, and investing in technology to improve the guest experience.
Summary
Marriott International is a dominant player in the hospitality industry, leveraging its strong brand portfolio and extensive loyalty program. While its high debt and reliance on economic cycles present challenges, continued expansion and adaptation to travel trends position it for sustained growth. Competition remains fierce, requiring constant innovation and strategic adaptation to remain profitable. Marriott is fundamentally strong but must continue to adapt to changing market dynamics.
Similar Companies
BKNG
Booking Holdings Inc
BKNG
Booking Holdings Inc
EXPE
Expedia Group Inc.
EXPE
Expedia Group Inc.
H
Hyatt Hotels Corporation
H
Hyatt Hotels Corporation
HLT
Hilton Worldwide Holdings Inc
HLT
Hilton Worldwide Holdings Inc
IHG
InterContinental Hotels Group PLC ADR
IHG
InterContinental Hotels Group PLC ADR
Sources and Disclaimers
Data Sources:
- Marriott International Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports (e.g., STR Global, IBISWorld)
- Analyst Reports (e.g., from major investment banks)
- MarketWatch
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Financial data and market analysis are subject to change and may not be accurate or complete. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriott International Inc
Exchange NASDAQ | Headquaters Bethesda, MD, United States | ||
IPO Launch date 1993-07-16 | President, CEO & Director Mr. Anthony G. Capuano Jr. | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 418000 | Website https://www.marriott.com |
Full time employees 418000 | Website https://www.marriott.com | ||
Marriott International, Inc. engages in operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Sonder by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.
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