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WM Technology Inc (MAPS)



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Upturn Advisory Summary
03/13/2025: MAPS (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -34.13% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 227.98M USD | Price to earnings Ratio 15.5 | 1Y Target Price 2.61 |
Price to earnings Ratio 15.5 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1234331 | Beta 0.94 | 52 Weeks Range 0.70 - 1.65 | Updated Date 03/27/2025 |
52 Weeks Range 0.70 - 1.65 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-14 | When - | Estimate 0.03 | Actual 0.02 |
Profitability
Profit Margin 4.14% | Operating Margin (TTM) 6.4% |
Management Effectiveness
Return on Assets (TTM) 5.28% | Return on Equity (TTM) 10.92% |
Valuation
Trailing PE 15.5 | Forward PE 84.75 | Enterprise Value 115714352 | Price to Sales(TTM) 1.24 |
Enterprise Value 115714352 | Price to Sales(TTM) 1.24 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 3.64 | Shares Outstanding 105029000 | Shares Floating 93022704 |
Shares Outstanding 105029000 | Shares Floating 93022704 | ||
Percent Insiders 22.26 | Percent Institutions 40.26 |
Analyst Ratings
Rating 5 | Target Price 2.61 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc. (formerly Weedmaps) was founded in 2008. It started as a community-driven online listing platform for cannabis businesses. It evolved into a comprehensive technology and software infrastructure provider to the cannabis industry. It went public through a SPAC merger with Silver Spike Acquisition Corp. in December 2020.
Core Business Areas
- Business-to-Business (B2B) SaaS Solutions: Provides software solutions to cannabis retailers and brands, including point-of-sale systems, delivery management, and inventory management tools.
- Business-to-Consumer (B2C) Marketplace: Operates Weedmaps, a platform for consumers to discover and connect with cannabis retailers and brands.
Leadership and Structure
Chris Beals is the CEO. The company has a board of directors and operates with functional departments such as technology, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Weedmaps Marketplace: A leading online cannabis marketplace where consumers can discover, browse, and order cannabis products from local retailers. Market share data is volatile and fragmented, but Weedmaps is a recognized leader. Competitors include Leafly, Jane Technologies, and other local dispensary websites. Revenue generation from the marketplace is primarily through listing fees and advertising from retailers and brands. Number of users is estimated in the millions.
- WM Business SaaS Suite: A suite of software tools designed to help cannabis retailers manage their operations, including point-of-sale, inventory management, and delivery solutions. This includes WM Orders, WM Dispatch, and WM Retail. Revenue is generated through subscription fees. Competitors include Flowhub, Greenbits (acquired by Dutchie), and Blaze.
Market Dynamics
Industry Overview
The cannabis industry is rapidly growing but faces regulatory hurdles and varying legal landscapes across different states and countries. The market is highly fragmented, with many small and medium-sized businesses.
Positioning
WM Technology is positioned as a technology and software infrastructure provider for the cannabis industry, aiming to connect consumers with retailers and provide tools for efficient business management. Its competitive advantage lies in its brand recognition and large user base.
Total Addressable Market (TAM)
The global legal cannabis market is expected to reach hundreds of billions of dollars by the end of the decade. WM Technology is positioned to capture a significant portion of this market by providing technology and software solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within the cannabis industry
- Large user base on the Weedmaps platform
- Comprehensive suite of software solutions for cannabis retailers
- Early mover advantage in the cannabis technology space
Weaknesses
- Dependence on the legal cannabis market, subject to regulatory risks
- Historical association with unregulated cannabis markets impacts reputation
- Competition from other technology providers and marketplace platforms
- Profitability concerns, struggles with consistent profitability
Opportunities
- Expansion into new legal cannabis markets
- Development of new software solutions and features
- Partnerships with cannabis brands and retailers
- Increased adoption of technology solutions by cannabis businesses
Threats
- Changing regulations and legal landscape
- Increased competition from new entrants
- Technological disruptions
- Economic downturns impacting consumer spending
Competitors and Market Share
Key Competitors
- LEAF
- JANE
Competitive Landscape
WM Technology has a strong brand and user base, but faces competition from companies with different strengths, such as Leafly's focus on content and Jane's e-commerce platform.
Major Acquisitions
Sprout
- Year: 2021
- Acquisition Price (USD millions): 30
- Strategic Rationale: Strengthen WM Technology's B2B offerings and expand its customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been tied to the expansion of the legal cannabis market. However, recent growth has slowed.
Future Projections: Future projections depend on the continued growth and legalization of cannabis. Analyst estimates can be found on financial websites.
Recent Initiatives: Recent initiatives include expanding its software suite and focusing on improving the user experience on Weedmaps, efforts to comply with and adapt to changing regulations.
Summary
WM Technology is a key player in the cannabis technology space, leveraging its well-known Weedmaps platform and B2B software solutions. While it benefits from a strong brand and large user base, it faces regulatory hurdles, intense competition, and profitability challenges. Future success depends on the company's ability to innovate, adapt to changing market conditions, and demonstrate profitability. The company has to address reputation issues related to unregulated market association.
Similar Companies
- LEAF
- CRON
- TLRY
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Industry Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com |
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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