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Manchester United Ltd (MANU)



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Upturn Advisory Summary
03/13/2025: MANU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -30.73% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.24B USD | Price to earnings Ratio - | 1Y Target Price 20.27 |
Price to earnings Ratio - | 1Y Target Price 20.27 | ||
Volume (30-day avg) 315914 | Beta 0.65 | 52 Weeks Range 12.92 - 18.42 | Updated Date 04/1/2025 |
52 Weeks Range 12.92 - 18.42 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate -0.2226 | Actual -0.0365 |
Profitability
Profit Margin -21.62% | Operating Margin (TTM) 1.11% |
Management Effectiveness
Return on Assets (TTM) -3.93% | Return on Equity (TTM) -91.68% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2868285696 | Price to Sales(TTM) 3.69 |
Enterprise Value 2868285696 | Price to Sales(TTM) 3.69 | ||
Enterprise Value to Revenue 3.89 | Enterprise Value to EBITDA 22.36 | Shares Outstanding 54317000 | Shares Floating 38203035 |
Shares Outstanding 54317000 | Shares Floating 38203035 | ||
Percent Insiders 32.52 | Percent Institutions 50.63 |
Analyst Ratings
Rating 4 | Target Price 20.39 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Manchester United Ltd

Company Overview
History and Background
Manchester United Ltd. was founded in 1878 as Newton Heath LYR F.C. and renamed Manchester United in 1902. It's one of the most successful and globally recognized football clubs.
Core Business Areas
- Commercial: Sponsorship deals, merchandising, product licensing, and other commercial activities generate significant revenue.
- Broadcasting: Revenue from television rights, streaming services, and other broadcasting agreements.
- Matchday: Ticket sales, hospitality, and other match-related revenue streams.
Leadership and Structure
The leadership structure consists of the CEO, CFO, and Board of Directors. The club's football operations are managed by the team manager and coaching staff.
Top Products and Market Share
Key Offerings
- Commercial Sponsorships: Deals with global brands like Adidas and TeamViewer. Competitors: FC Barcelona, Real Madrid, Liverpool FC. Revenue from this segment is significant but specific numbers are not publicly available.
- Merchandise: Official club jerseys, apparel, and other merchandise. Competitors: FC Barcelona, Real Madrid, Liverpool FC. Specific market share for Manchester United is hard to quantify due to the global and fragmented nature of the sports merchandise market.
- Broadcasting Rights: Sales of broadcast rights for Premier League and Champions League matches. Competitors: Real Madrid, Barcelona. Market share based on popularity of Premier League.
Market Dynamics
Industry Overview
The sports industry, particularly football, is a multi-billion dollar market driven by fan engagement, media rights, and commercial partnerships. There is consolidation in larger teams while smaller teams struggle for funding
Positioning
Manchester United is a leading global football brand with a strong fan base and commercial appeal. They hold advantages in brand recognition and global reach.
Total Addressable Market (TAM)
The global sports market is estimated to be worth hundreds of billions of dollars annually. Manchester United is positioned to capitalize on this market through its strong brand and global reach, but recent performances have hurt their share.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Large Fan Base
- Strong Commercial Partnerships
- Historical Success
Weaknesses
- Inconsistent On-Field Performance
- High Player Wage Costs
- Dependence on Commercial Revenue
- Public Perception of Ownership
Opportunities
- Expansion into Emerging Markets
- Growth of Esports and Gaming
- Development of New Revenue Streams (e.g., NFTs)
- Increased Fan Engagement Through Digital Platforms
Threats
- Competition from Other Top Clubs
- Economic Downturn Affecting Sponsorship Deals
- Changes in Media Consumption Habits
- Regulatory Changes in Football Governance
Competitors and Market Share
Key Competitors
- MANU
Competitive Landscape
Competitive advantages are global brand, large fan base. Disadvantages are on-field inconsistency, high player wages. As a single entity, there is no direct competitor.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historically, growth has been driven by commercial revenue and broadcast deals. On-field performance has a large impact on this.
Future Projections: Future growth is tied to success in football, expansion in emerging markets, and monetization of digital platforms. The recent takeover has boosted future outlook and investments.
Recent Initiatives: Focus on digital fan engagement, esports initiatives, and investing in academy players.
Summary
Manchester United is a global football powerhouse with a strong brand, but its on-field performance and high expenses pose challenges. The company is now private. Expansion in emerging markets and digital engagement can drive future growth. Recent acquisitions should improve performance.
Similar Companies
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Sources and Disclaimers
Data Sources:
- Company Financial Reports (historical), Industry Analysis Reports, News Articles
Disclaimers:
Data is based on available public information before being privatized and analyst estimates. Market data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Manchester United Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-08-10 | CEO & Director Mr. Omar Berrada | ||
Sector Communication Services | Industry Entertainment | Full time employees 1140 | Website https://www.manutd.com |
Full time employees 1140 | Website https://www.manutd.com |
Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks. The company distributes these products through Manchester United branded retail centers and e-commerce platforms, and through partners' wholesale distribution channels. In addition, it distributes live football content directly, as well as through commercial partners; television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions; delivers Manchester United programming through MUTV television channel to territories worldwide; and offers MUTV D2C, a subscription mobile application. Further, it operates Old Trafford, a sports venue, as well as owns or leases, and invests in properties. The company was formerly known as Manchester United Ltd. changed its name to Manchester United plc in August 2012. Manchester United plc was founded in 1878 and is headquartered in Manchester, the United Kingdom.
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