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Upturn AI SWOT - About
LOVE 
The Lovesac Company (LOVE)
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Upturn Advisory Summary
03/13/2025: LOVE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -78.23% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 272.55M USD | Price to earnings Ratio 46.47 | 1Y Target Price 37 |
Price to earnings Ratio 46.47 | 1Y Target Price 37 | ||
Volume (30-day avg) 368062 | Beta 3.06 | 52 Weeks Range 15.22 - 39.49 | Updated Date 04/1/2025 |
52 Weeks Range 15.22 - 39.49 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-04-09 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 1.04% | Operating Margin (TTM) -5.15% |
Management Effectiveness
Return on Assets (TTM) 0.86% | Return on Equity (TTM) 3.77% |
Valuation
Trailing PE 46.47 | Forward PE 19.65 | Enterprise Value 393724224 | Price to Sales(TTM) 0.42 |
Enterprise Value 393724224 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 19.65 | Shares Outstanding 15432900 | Shares Floating 12596143 |
Shares Outstanding 15432900 | Shares Floating 12596143 | ||
Percent Insiders 9.38 | Percent Institutions 102.7 |
Analyst Ratings
Rating 4.67 | Target Price 37 | Buy 2 | Strong Buy 4 |
Buy 2 | Strong Buy 4 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
The Lovesac Company
Company Overview
History and Background
The Lovesac Company was founded in 1995 by Shawn Nelson. Initially focused on oversized beanbag chairs ('Sacs'), it has evolved into a direct-to-consumer furniture company emphasizing modular, washable, and adaptable furniture, particularly 'Sactionals'. It went public in 2018.
Core Business Areas
- Sactionals: Modular seating systems designed for adaptability and longevity with washable covers. Sactionals are a core product offering.
- Sacs: Oversized beanbag chairs made with shredded Durafoam. Sacs remain a signature product, though Sactionals contribute significantly to overall revenue.
- Accessories and Other Products: Includes covers, pillows, blankets, and related home du00e9cor items. A secondary, but still important business area.
Leadership and Structure
Shawn Nelson is the current CEO. The company operates with a typical corporate structure, including a board of directors and various executive positions overseeing different departments such as marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Sactionals: Modular seating system representing a significant portion of Lovesac's revenue. Market share data is difficult to pinpoint precisely, but Sactionals compete with traditional sofas from companies like La-Z-Boy (LZB), Williams-Sonoma (WSM) (Pottery Barn), and RH (RH). Revenue from Sactionals constitutes the largest single product category revenue source within the company. Competitors include modular furniture companies and traditional furniture retailers.
- Sacs: Oversized beanbag chairs. Market share is smaller than Sactionals. Sacs compete with beanbag chairs from companies like Pottery Barn Teen, Big Joe, and Sumo Lounge. Sacs are a historical revenue source, but Sactionals contribute a larger share of the current revenue.
- Covers: Washable covers for both Sacs and Sactionals, a critical differentiating feature. Cover sales contribute to the company's revenue and profit due to the high gross margin and the repeat business covers create.
Market Dynamics
Industry Overview
The furniture industry is large and fragmented, consisting of traditional retailers, online sellers, and direct-to-consumer brands. There is increasing consumer demand for customizable, sustainable, and convenient furniture options.
Positioning
Lovesac is positioned as a premium, direct-to-consumer brand focused on modular, adaptable, and durable furniture. Its competitive advantages include its patented Sactionals design, its focus on customer service, and its direct-to-consumer business model.
Total Addressable Market (TAM)
The TAM for furniture and home furnishings in the US is estimated to be in the hundreds of billions of dollars. Lovesac, with its innovative designs and focus on adaptability, is well-positioned to capture a growing share of this market. The Lovesac Company addresses the TAM with its emphasis on quality and durability. The focus on modularity and washability appeals to modern consumer preferences.
Upturn SWOT Analysis
Strengths
- Unique and patented product design (Sactionals)
- Strong brand reputation for quality and durability
- Direct-to-consumer business model
- High customer satisfaction and repeat purchase rate
- Focus on sustainability and environmentally friendly materials
Weaknesses
- Relatively high price point compared to competitors
- Limited product line compared to traditional furniture retailers
- Dependence on a single core product (Sactionals)
- High shipping costs due to product size and weight
- Showroom locations primarily in higher-end malls, limiting accessibility for some consumers
Opportunities
- Expansion into new product categories (e.g., bedroom furniture)
- Increased focus on online marketing and social media engagement
- Partnerships with interior designers and home builders
- International expansion
- Growth in the home renovation and remodeling market
Threats
- Competition from established furniture retailers
- Economic downturn impacting consumer spending
- Changes in consumer preferences and design trends
- Supply chain disruptions and increased raw material costs
- Increased competition from other direct-to-consumer furniture brands
Competitors and Market Share
Key Competitors
- LZB
- RH
- W
- BMWI
Competitive Landscape
The Lovesac Company differentiates itself through its modular design, durable construction, and direct-to-consumer model. However, it faces competition from larger, more established furniture retailers with wider product selections.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: The Lovesac Company has experienced rapid revenue growth in recent years, driven by its direct-to-consumer model and innovative product offerings.
Future Projections: Analysts project continued revenue growth for The Lovesac Company, albeit at a slower pace than in the past. Profitability is expected to improve as the company scales its operations.
Recent Initiatives: Recent initiatives include expanding its showroom network, investing in online marketing, and developing new product lines.
Summary
The Lovesac Company is a growing furniture company with a unique product and a strong brand. The direct to consumer model and customer satisfaction is positive. The price points of the products are higher than many of the competitors, which could be an issue during economic downturns. Continued expansion and the evolution of additional products will contribute to the growth.
Similar Companies
- RH
- W
- KVSA
- LZB
Sources and Disclaimers
Data Sources:
- The Lovesac Company Investor Relations Website
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market share data is based on estimates and may not be precise. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Lovesac Company
Exchange NASDAQ | Headquaters Stamford, CT, United States | ||
IPO Launch date 2018-06-26 | Founder, CEO & Director Mr. Shawn David Nelson | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 909 | Website https://www.lovesac.com |
Full time employees 909 | Website https://www.lovesac.com | ||
The Lovesac Company designs, manufactures, and sells furniture. It offers sactionals, such as seats and sides; sacs, including foam beanbag chairs; and other products comprising drink holders, footsac blankets, decorative pillows, fitted seat tables, and ottomans. The company markets its products primarily through www.lovesac.com website, as well as showrooms at top tier malls, lifestyle centers, mobile concierges, kiosks, and street locations in 41 states in the United States; and in store pop-up- shops and shop-in-shops, and barter inventory transactions. The Lovesac Company was founded in 1995 and is based in Stamford, Connecticut.
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