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Upturn AI SWOT - About
Locafy Limited (LCFYW)
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Upturn Advisory Summary
04/01/2025: LCFYW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -68.22% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 3632 | Beta 1.59 | 52 Weeks Range 2.17 - 247.99 | Updated Date 02/25/2025 |
52 Weeks Range 2.17 - 247.99 | Updated Date 02/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.08 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 1122016 |
Shares Outstanding - | Shares Floating 1122016 | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Locafy Limited
Company Overview
History and Background
Locafy Limited, founded in 2009, provides location-based marketing solutions to businesses globally. It started as a local search platform and evolved into a comprehensive advertising and data analytics provider.
Core Business Areas
- Local Search Optimization: Helps businesses improve their visibility in local search results and attract local customers.
- Location Data Analytics: Provides data analytics and insights to help businesses understand customer behavior and optimize marketing campaigns.
- Digital Advertising: Offers targeted digital advertising solutions to reach local customers through various online channels.
Leadership and Structure
Locafy Limited is led by CEO Franziskus Breme. The company operates with functional departments like Sales, Marketing, Engineering, and Operations.
Top Products and Market Share
Key Offerings
- Locafy Ads: A platform for creating and managing targeted digital advertising campaigns. Estimated market share is about 5%. Key competitors include Google Ads, Facebook Ads. Estimated revenue: $15 million
- Locafy Analytics: A tool for analyzing customer behavior and marketing campaign performance. Competitors include Adobe Analytics, Google Analytics. Estimated number of users: 50,000
Market Dynamics
Industry Overview
The local search and advertising market is growing rapidly, driven by the increasing use of mobile devices and the demand for personalized marketing.
Positioning
Locafy Limited positions itself as a provider of comprehensive location-based marketing solutions with a focus on data analytics and targeted advertising. They are in the mid-tier of market participants.
Total Addressable Market (TAM)
The global TAM for location-based advertising is estimated at $150 billion. Locafy Limited's current positioning allows it to capture a small but growing share of this market.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Experienced leadership team
- Growing customer base
Weaknesses
- Limited brand awareness
- Dependence on search engine algorithms
- Relatively small market share
Opportunities
- Expansion into new markets
- Partnerships with local businesses
- Development of new data analytics solutions
Threats
- Increasing competition
- Changes in search engine algorithms
- Economic downturn
Competitors and Market Share
Key Competitors
- GOOG
- META
- YELP
Competitive Landscape
Locafy Limited competes with larger players like Google and Facebook, but differentiates itself with its focus on local businesses and its data analytics solutions. It has a significant advantage on hyper-local advertising, but lacks the scale of META and GOOG.
Major Acquisitions
LocalAdSolutions
- Year: 2022
- Acquisition Price (USD millions): 15
- Strategic Rationale: Expanded Locafy's reach in the local advertising market and added new technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Locafy Limited has experienced consistent revenue growth over the past few years, driven by the increasing demand for its location-based marketing solutions.
Future Projections: Analysts project continued revenue growth for Locafy Limited over the next few years, driven by its expansion into new markets and its focus on data analytics.
Recent Initiatives: Recent strategic initiatives include the launch of a new data analytics platform and partnerships with local businesses.
Summary
Locafy Limited is a growing company in the location-based marketing space. Its strengths lie in its technology platform and experienced leadership team. It faces challenges related to brand awareness and competition. Future growth depends on its ability to expand into new markets and develop new solutions and maintain and expand its technological advantage.
Similar Companies
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
META
Meta Platforms Inc.
META
Meta Platforms Inc.
NEON
Neonode Inc
NEON
Neonode Inc
YELP
Yelp Inc
YELP
Yelp Inc
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Limited
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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