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Upturn AI SWOT - About
LAMR 
Lamar Advertising Company (LAMR)
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Upturn Advisory Summary
04/01/2025: LAMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -0.61% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.87B USD | Price to earnings Ratio 32.85 | 1Y Target Price 132.6 |
Price to earnings Ratio 32.85 | 1Y Target Price 132.6 | ||
Volume (30-day avg) 719439 | Beta 1.56 | 52 Weeks Range 103.57 - 136.14 | Updated Date 04/2/2025 |
52 Weeks Range 103.57 - 136.14 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 5.47% | Basic EPS (TTM) 3.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.36% | Operating Margin (TTM) 6.71% |
Management Effectiveness
Return on Assets (TTM) 5.05% | Return on Equity (TTM) 32.05% |
Valuation
Trailing PE 32.85 | Forward PE 29.5 | Enterprise Value 16116256826 | Price to Sales(TTM) 5.37 |
Enterprise Value 16116256826 | Price to Sales(TTM) 5.37 | ||
Enterprise Value to Revenue 7.3 | Enterprise Value to EBITDA 16.08 | Shares Outstanding 87976896 | Shares Floating 87218700 |
Shares Outstanding 87976896 | Shares Floating 87218700 | ||
Percent Insiders 0.79 | Percent Institutions 97.58 |
Analyst Ratings
Rating 3.33 | Target Price 133.95 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Lamar Advertising Company
Company Overview
History and Background
Lamar Advertising Company was founded in 1902 in Pensacola, Florida, as a local signage business. Over the decades, it expanded through organic growth and acquisitions to become one of the largest outdoor advertising companies in North America. It went public in 1996.
Core Business Areas
- Billboard Advertising: This segment focuses on traditional and digital billboards, providing advertising space to businesses across the US and Canada. It includes static and dynamic displays, as well as digital networks.
- Transit Advertising: This includes advertising displays on buses, bus shelters, benches, and other transit-related properties.
- Airport Advertising: This focuses on advertising within airports, including displays in terminals, baggage claim areas, and other high-traffic zones.
Leadership and Structure
Sean E. Reilly serves as the President and CEO. The company operates with a decentralized structure, with regional offices and sales teams managing local advertising relationships. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Digital Billboards: Digital billboards offer dynamic advertising capabilities, allowing for multiple advertisers and time-sensitive messaging. Lamar is a leader in the digital billboard market. Competitors include Clear Channel Outdoor and Outfront Media. Market Share data is difficult to ascertain precisely, but Lamar and its key competitors dominate the Out-of-Home advertising market.
- Traditional Billboards: Traditional billboards (static) remain a significant part of Lamar's revenue. These offer cost-effective advertising options for local and national brands. Competitors include Clear Channel Outdoor and Outfront Media.
- Transit Advertising: Advertising displays on buses, shelters, and benches. Competitors include Intersection and other local and regional transit advertising companies. Market share data is difficult to pinpoint due to the fragmented nature of the market.
Market Dynamics
Industry Overview
The outdoor advertising industry is evolving with the increasing adoption of digital technologies and data analytics. Growth is driven by increasing urbanization, technological advancements in digital displays, and improved audience measurement. The industry also faces challenges from changing consumer behaviors and regulatory restrictions.
Positioning
Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with a significant footprint across the US and Canada. Its competitive advantages include a large and diversified inventory of advertising displays, strong relationships with advertisers, and a focus on innovation and technology.
Total Addressable Market (TAM)
The global out-of-home advertising market is projected to reach approximately $40 billion by 2027. Lamar Advertising Company is well-positioned to capture a significant share of this market, particularly in the US and Canada. Total US OOH market is ~$8B. LAMR has a substantial percentage of that total.
Upturn SWOT Analysis
Strengths
- Large and diversified inventory of advertising displays
- Strong relationships with advertisers
- Leading position in the digital billboard market
- Extensive network of regional offices and sales teams
- Experienced management team
Weaknesses
- Susceptibility to economic downturns
- Dependence on local market conditions
- Potential regulatory restrictions on outdoor advertising
- High capital expenditure requirements
Opportunities
- Further expansion of digital billboard network
- Increased adoption of data analytics and audience measurement
- Growth in programmatic advertising
- Partnerships with mobile and social media platforms
- Expansion into new geographic markets
Threats
- Economic slowdown
- Increased competition from digital advertising channels
- Changing consumer preferences
- Regulatory restrictions on outdoor advertising
- Technological obsolescence
Competitors and Market Share
Key Competitors
- Clear Channel Outdoor Holdings, Inc. (CCO)
- Outfront Media Inc. (OUT)
- JCDecaux (no US stock)
Competitive Landscape
Lamar Advertising Company competes with other outdoor advertising companies, as well as other forms of media, such as digital advertising. Lamar's advantages include its large inventory of displays, strong relationships with advertisers, and focus on innovation.
Major Acquisitions
Street Media
- Year: 2023
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded presence in key urban markets.
Growth Trajectory and Initiatives
Historical Growth: Lamar Advertising Company has demonstrated steady growth over the past decade, driven by acquisitions, organic expansion, and the increasing adoption of digital technologies.
Future Projections: Analysts project continued growth for Lamar Advertising Company, driven by the expansion of its digital billboard network, the increasing adoption of data analytics, and the growth in programmatic advertising.
Recent Initiatives: Recent initiatives include investments in new digital billboards, the development of new advertising technologies, and the expansion of its sales team.
Summary
Lamar Advertising Company is a strong player in the outdoor advertising market, benefiting from its large and diversified inventory and strong advertiser relationships. The company's investments in digital billboards and data analytics position it well for future growth. However, it faces challenges from economic cycles, digital competition, and regulatory risks. Lamar needs to carefully navigate these challenges to maintain its competitive edge.
Similar Companies
CCO
Clear Channel Outdoor Holdings Inc
CCO
Clear Channel Outdoor Holdings Inc
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
META
Meta Platforms Inc.
META
Meta Platforms Inc.
OUT
Outfront Media Inc
OUT
Outfront Media Inc
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share and other data are estimates and may vary. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lamar Advertising Company
Exchange NASDAQ | Headquaters Baton Rouge, LA, United States | ||
IPO Launch date 1996-08-02 | CEO & President Mr. Sean E. Reilly J.D. | ||
Sector Real Estate | Industry REIT - Specialty | Full time employees 3500 | Website https://www.lamar.com |
Full time employees 3500 | Website https://www.lamar.com | ||
Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. It operates through three segments: Billboard, Logo, and Transit Advertising. The company rents its advertising space on bulletins, posters, and digital billboards; and logo signs located near highway exits, as well as on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.
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