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Upturn AI SWOT - About
WK Kellogg Co (KLG)
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Upturn Advisory Summary
03/26/2025: KLG (3-star) is a WEAK-BUY. BUY since 26 days. Profits (-3.15%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 17.48% | Avg. Invested days 33 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 03/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.68B USD | Price to earnings Ratio 23.78 | 1Y Target Price 18.57 |
Price to earnings Ratio 23.78 | 1Y Target Price 18.57 | ||
Volume (30-day avg) 1140522 | Beta - | 52 Weeks Range 14.92 - 23.82 | Updated Date 03/29/2025 |
52 Weeks Range 14.92 - 23.82 | Updated Date 03/29/2025 | ||
Dividends yield (FY) 3.38% | Basic EPS (TTM) 0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.66% | Operating Margin (TTM) 15.47% |
Management Effectiveness
Return on Assets (TTM) 7.27% | Return on Equity (TTM) 23.34% |
Valuation
Trailing PE 23.78 | Forward PE 9.7 | Enterprise Value 2288840700 | Price to Sales(TTM) 0.62 |
Enterprise Value 2288840700 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 11.86 | Shares Outstanding 86197000 | Shares Floating 74375908 |
Shares Outstanding 86197000 | Shares Floating 74375908 | ||
Percent Insiders 12.99 | Percent Institutions 100.18 |
Analyst Ratings
Rating 2.7 | Target Price 19.14 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 5 | Sell 3 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
WK Kellogg Co
Company Overview
History and Background
WK Kellogg Co was spun off from Kellogg Company in October 2023, focusing on the North American cereal business. Kellogg Company was founded in 1906 and has a long history of producing breakfast cereals.
Core Business Areas
- North American Cereal: This segment includes the manufacturing, marketing, and distribution of ready-to-eat cereal products across the United States, Canada, and Puerto Rico.
Leadership and Structure
Gary Pilnick is the CEO. The company operates with a functional organizational structure focused on key business functions like marketing, sales, and supply chain.
Top Products and Market Share
Key Offerings
- Frosted Flakes: A popular frosted corn flakes cereal, holding a significant market share in the kid-oriented cereal category. Competitors include Post's Honey Bunches of Oats and General Mills' Cinnamon Toast Crunch.
- Froot Loops: A colorful and fruity-flavored cereal, another key product targeting children. Competitors include General Mills Trix and Post Fruity Pebbles.
- Raisin Bran: A cereal made with bran flakes and raisins, targeting health-conscious consumers. Competitors include Post Raisin Bran and store-brand raisin bran cereals.
Market Dynamics
Industry Overview
The North American cereal market is mature and competitive, facing challenges from changing consumer preferences, the rise of alternative breakfast options, and private label brands.
Positioning
WK Kellogg Co is a major player in the cereal market, with strong brand recognition and a wide distribution network. Its competitive advantage lies in its established brands and scale of operations.
Total Addressable Market (TAM)
The North American cereal market is estimated to be worth over $10 billion. WK Kellogg Co is well-positioned to capture a significant share of this market due to its established brand recognition.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Established Distribution Network
- Large Scale of Operations
- Loyal Customer Base
- Extensive Product Portfolio
Weaknesses
- Dependence on Mature Cereal Market
- Limited Innovation in New Categories
- Exposure to Commodity Price Volatility
- High Marketing Expenses
Opportunities
- Expansion into Adjacent Breakfast Categories
- Innovation in Healthier Cereal Options
- Increased Focus on Digital Marketing
- Strategic Acquisitions
- Geographic Expansion within North America
Threats
- Changing Consumer Preferences
- Competition from Private Label Brands
- Rise of Alternative Breakfast Options
- Economic Downturn
- Increasing Health Concerns about Processed Foods
Competitors and Market Share
Key Competitors
- GIS
- POST
- SMPL
Competitive Landscape
WK Kellogg Co has advantages in established brands and scale, but faces challenges from more innovative competitors and the growing popularity of alternative breakfast options. It must continue to evolve to stay relevant.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is not available for the independent WK Kellogg Co due to its recent spin-off.
Future Projections: Future growth projections depend on the company's ability to innovate, adapt to changing consumer preferences, and manage its cost structure. Analyst estimates are still developing.
Recent Initiatives: Recent initiatives include streamlining operations, investing in marketing and brand building, and focusing on innovation in core cereal categories.
Summary
WK Kellogg Co, recently spun-off, holds a strong position in the mature North American cereal market with iconic brands. It faces challenges from changing consumer preferences and competition. Success hinges on innovation and adaptation. Its established brand recognition is a significant strength, but failure to adapt could weaken its position. Given its spinoff and lack of financial data on the company alone, assessing its viability is harder.
Similar Companies
- GIS
- POST
- SMPL
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and estimates. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WK Kellogg Co
Exchange NYSE | Headquaters Battle Creek, MI, United States | ||
IPO Launch date 2023-09-27 | Chairman & CEO Mr. Gary H. Pilnick J.D. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 3280 | Website https://www.wkkellogg.com |
Full time employees 3280 | Website https://www.wkkellogg.com | ||
WK Kellogg Co operates as a food company in the United States, Canada, Mexico, and the Caribbean. The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, and Apple Jacks brand names. It serves supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels, and other retail food outlets through its own sales forces, broker, and distributor arrangements. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was founded in 1894 and is headquartered in Battle Creek, Michigan.
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