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KeyCorp (KEY)



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Upturn Advisory Summary
03/05/2025: KEY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -16.39% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.61B USD | Price to earnings Ratio - | 1Y Target Price 20.16 |
Price to earnings Ratio - | 1Y Target Price 20.16 | ||
Volume (30-day avg) 12230126 | Beta 1.25 | 52 Weeks Range 12.65 - 19.59 | Updated Date 04/2/2025 |
52 Weeks Range 12.65 - 19.59 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 5.19% | Basic EPS (TTM) -0.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.8% | Operating Margin (TTM) -47.3% |
Management Effectiveness
Return on Assets (TTM) -0.09% | Return on Equity (TTM) -0.99% |
Valuation
Trailing PE - | Forward PE 10.57 | Enterprise Value 32466884608 | Price to Sales(TTM) 4.15 |
Enterprise Value 32466884608 | Price to Sales(TTM) 4.15 | ||
Enterprise Value to Revenue 7.75 | Enterprise Value to EBITDA - | Shares Outstanding 1095719936 | Shares Floating 1100079974 |
Shares Outstanding 1095719936 | Shares Floating 1100079974 | ||
Percent Insiders 0.28 | Percent Institutions 86.94 |
Analyst Ratings
Rating 3.76 | Target Price 21.33 | Buy 4 | Strong Buy 6 |
Buy 4 | Strong Buy 6 | ||
Hold 11 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
KeyCorp

Company Overview
History and Background
KeyCorp traces its roots back to 1825 with the founding of Commercial Bank of Albany. It evolved through mergers and acquisitions, notably the 1994 merger of Society Corporation and KeyCorp to form the modern KeyCorp.
Core Business Areas
- Commercial Banking: Provides a range of banking products and services to businesses, including lending, deposit accounts, cash management, and investment banking services. These services target middle-market companies and small businesses. KeyCorp focuses on building long-term relationship with its clients.
- Retail Banking: Offers banking services to individual customers, including checking and savings accounts, mortgages, credit cards, personal loans, and investment products. This segment focuses on growing and retaining long-term relationships with consumers.
- Wealth Management: Provides investment management, financial planning, and trust services to high-net-worth individuals and families. Its services also offer retirement plan and endowment management services.
Leadership and Structure
KeyCorp is led by CEO Christopher M. Gorman. The organizational structure includes various executive leadership teams overseeing different business segments and support functions.
Top Products and Market Share
Key Offerings
- Commercial Loans: Provide financing for businesses for various purposes such as working capital, expansion, and acquisitions. Competitors include Bank of America, JP Morgan Chase, and Wells Fargo. Market share data is not publicly available, but KeyCorp is a regional player.
- Mortgages: Offers mortgages to individual customers for home purchases and refinancing. Competitors include Quicken Loans, Wells Fargo, and JP Morgan Chase. Market share data is not publicly available, but KeyCorp has a smaller mortage segment market share relative to its commercial lending segment.
- Treasury Management Services: Provides cash management and payment solutions for businesses. Competitors include Bank of America, JP Morgan Chase, and PNC Financial Services. Market share data is not publicly available, but KeyCorp is a competitive player.
Market Dynamics
Industry Overview
The banking industry is currently navigating a challenging environment with rising interest rates, increased regulatory scrutiny, and evolving customer expectations. Banks are focused on digital transformation, cybersecurity, and adapting to changing economic conditions.
Positioning
KeyCorp is a regional bank holding company focused on providing banking and financial services in the Midwestern and Northeastern United States. Its competitive advantage lies in its strong regional presence and focus on relationship banking.
Total Addressable Market (TAM)
The total addressable market for banking services in the US is estimated to be worth trillions of dollars annually. KeyCorp's positioning focuses on specific regions and segments, capturing a portion of this extensive market.
Upturn SWOT Analysis
Strengths
- Strong regional presence in the Midwest and Northeast
- Focus on relationship banking
- Diversified business model
- Solid credit quality
- Experienced management team
Weaknesses
- Smaller scale compared to national banks
- Geographic concentration
- Sensitivity to interest rate changes
- Reliance on net interest income
- High level of fixed costs
Opportunities
- Expansion into new markets within its footprint
- Investments in digital banking technologies
- Increased demand for wealth management services
- Strategic acquisitions to expand market share
- Growing small business sector
Threats
- Increased competition from larger national banks
- Rising interest rates
- Economic downturn
- Cybersecurity threats
- Regulatory changes
Competitors and Market Share
Key Competitors
- PNC
- USB
- FITB
- HBAN
Competitive Landscape
KeyCorp faces competition from larger national banks and smaller regional players. Its competitive advantage lies in its regional focus and relationship banking, while its disadvantages include smaller scale and geographic concentration.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: KeyCorp's growth has been a mix of organic expansion and strategic acquisitions. Revenue and earnings growth depend on economic conditions and company initiatives.
Future Projections: Analyst projections suggest modest revenue and earnings growth for KeyCorp, driven by expansion in key markets and improved efficiency.
Recent Initiatives: Recent strategic initiatives include investments in digital banking, expansion of wealth management services, and cost-cutting measures.
Summary
KeyCorp is a regional bank with a solid presence in the Midwest and Northeast. Its focus on relationship banking and diversified business model are strengths. However, its smaller size and geographic concentration pose challenges and it must navigate the evolving regulatory environment as well as growing competition from larger national banks to remain competetive.
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Sources and Disclaimers
Data Sources:
- KeyCorp's Investor Relations website
- SEC filings
- Financial news sources
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own research and consultation with a financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About KeyCorp
Exchange NYSE | Headquaters Cleveland, OH, United States | ||
IPO Launch date 1987-11-05 | Chairman, President & CEO Mr. Christopher Marrott Gorman | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 17406 | Website https://www.key.com |
Full time employees 17406 | Website https://www.key.com |
KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits and investment products; commercial leasing, investment management, consumer finance; personal finance and financial wellness, lending, student loan refinancing, mortgage and home equity, credit card, treasury, and business advisory; and wealth management and investment services for institutional, non-profit, and high-net-worth clients. It also provides lending, cash management, equipment financing, and commercial mortgage loans; and capital market products and services, such as syndicated finance, debt and equity underwriting, fixed income and equity sales and trading, derivatives, foreign exchange, mergers and acquisition, other advisory, and public finance to large corporate and institutional clients. In addition, the company offers personal and institutional trust custody services, personal financial and planning services, access to mutual funds, treasury services, and international banking services. Further, it provides community development financing, securities underwriting, brokerage, and investment banking services, as well as merchant services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.
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