Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
JOUT 
Johnson Outdoors Inc (JOUT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: JOUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -22.56% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 257.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) 48284 | Beta 0.63 | 52 Weeks Range 24.16 - 44.43 | Updated Date 04/1/2025 |
52 Weeks Range 24.16 - 44.43 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.30% | Basic EPS (TTM) -4.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.15% | Operating Margin (TTM) -18.81% |
Management Effectiveness
Return on Assets (TTM) -5.04% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 22.37 | Enterprise Value 206159088 | Price to Sales(TTM) 0.46 |
Enterprise Value 206159088 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9125760 | Shares Floating 5720849 |
Shares Outstanding 9125760 | Shares Floating 5720849 | ||
Percent Insiders 8.58 | Percent Institutions 81.3 |
Analyst Ratings
Rating - | Target Price 50 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 as a spin-off from the Johnson Wax family of businesses. It evolved from a diversified conglomerate into a focused outdoor recreation company.
Core Business Areas
- Fishing: Designs, manufactures, and markets fishing equipment, including fish finders, marine GPS units, and trolling motors under brands like Humminbird and Minn Kota.
- Camping: Produces camping gear, including tents, sleeping bags, and cooking systems under the Eureka! and Jetboil brands.
- Watercraft Recreation: Manufactures canoes, kayaks, and related accessories under brands such as Old Town and Ocean Kayak.
- Diving: Creates diving equipment under the SCUBAPRO brand.
Leadership and Structure
Helen Johnson-Leipold is the Chairman and CEO. The company operates with a decentralized structure, with each business segment having its own management team.
Top Products and Market Share
Key Offerings
- Humminbird Fish Finders: Fish finders and marine electronics with a strong market presence. Competitors include Garmin (GRMN) and Navico (Brunswick Corporation (BC)). Market share estimated ~30% in North America for fish finders (data varies by specific product category).
- Minn Kota Trolling Motors: Electric trolling motors. Competitors include MotorGuide (Brunswick Corporation (BC)) and Newport Vessels. Market share estimated ~40% in the US for electric trolling motors (data varies by specific product category).
- Jetboil Cooking Systems: Portable cooking systems for backpacking and camping. Competitors include MSR and Optimus. Specific market share data unavailable, but Jetboil is a leader in this category.
- SCUBAPRO Diving Equipment: Diving regulators, BCDs, and other diving gear. Competitors include Aqua Lung and Mares. Specific market share data unavailable, but SCUBAPRO is a premium brand.
Market Dynamics
Industry Overview
The outdoor recreation industry is influenced by consumer spending, outdoor participation rates, and technological advancements. Demand for fishing, camping, and water sports equipment is impacted by economic conditions and weather patterns.
Positioning
Johnson Outdoors Inc. is positioned as a leading provider of innovative, high-quality outdoor recreation equipment. Its competitive advantages include strong brands, technological expertise, and a diversified product portfolio.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated to be in the hundreds of billions of dollars. Johnson Outdoors Inc. is positioned to capture a portion of this market through its various product lines. Hard to provide specific TAM for segments without deep dive research. Focuses on growth within niche markets.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Technological innovation
- Diversified product offerings
- Established distribution network
- Financial stability
Weaknesses
- Seasonality of demand
- Dependence on consumer discretionary spending
- Exposure to raw material price fluctuations
- Limited geographic diversification
Opportunities
- Growing outdoor recreation participation rates
- Expanding e-commerce presence
- Developing new products and technologies
- Acquiring complementary businesses
- Entering new geographic markets
Threats
- Intense competition
- Economic downturns
- Changing consumer preferences
- Regulatory changes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BC
- GRMN
- POWI
Competitive Landscape
Johnson Outdoors competes effectively through innovation and strong brands but faces pressure from larger, more diversified competitors like Brunswick (BC) and Garmin (GRMN).
Major Acquisitions
Seavenger, Inc.
- Year: 2021
- Acquisition Price (USD millions): 16
- Strategic Rationale: Expanded the company's Jetboil and Eureka! brand product offerings in the outdoor cooking and camping categories.
Growth Trajectory and Initiatives
Historical Growth: Requires real time pulls - placeholder data
Future Projections: Requires real time pulls - placeholder data
Recent Initiatives: Requires real time pulls - placeholder data
Summary
Johnson Outdoors demonstrates strength through brand recognition and product innovation, particularly in its fishing and camping segments. The company faces risks related to economic cycles and competition. Its recent acquisitions and strategic initiatives provide opportunities for future growth, though seasonality remains a challenge. JOUT needs to be mindful of supply chain and consumer spending patterns.
Similar Companies
BC
Brunswick Corporation
BC
Brunswick Corporation
DSGX
Descartes Systems Group Inc
DSGX
Descartes Systems Group Inc
GRMN
Garmin Ltd
GRMN
Garmin Ltd
MLCO
Melco Resorts & Entertainment Ltd
MLCO
Melco Resorts & Entertainment Ltd
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates, press releases.
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.