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Upturn AI SWOT - About
IZEA 
IZEA Inc (IZEA)
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Upturn Advisory Summary
03/13/2025: IZEA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -58.73% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 35.63M USD | Price to earnings Ratio - | 1Y Target Price 8.75 |
Price to earnings Ratio - | 1Y Target Price 8.75 | ||
Volume (30-day avg) 32716 | Beta 1.55 | 52 Weeks Range 1.91 - 3.60 | Updated Date 04/2/2025 |
52 Weeks Range 1.91 - 3.60 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-31 | When Before Market | Estimate -0.1 | Actual -0.27 |
Profitability
Profit Margin -46.65% | Operating Margin (TTM) -60.44% |
Management Effectiveness
Return on Assets (TTM) -12.36% | Return on Equity (TTM) -26.76% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -15378448 | Price to Sales(TTM) 1.05 |
Enterprise Value -15378448 | Price to Sales(TTM) 1.05 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.17 | Shares Outstanding 16966700 | Shares Floating 12320206 |
Shares Outstanding 16966700 | Shares Floating 12320206 | ||
Percent Insiders 27.14 | Percent Institutions 8.84 |
Analyst Ratings
Rating 5 | Target Price 8.75 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
IZEA Inc
Company Overview
History and Background
IZEA Inc. was founded in 2006. Initially focused on social media sponsorship, it evolved into a leading influencer marketing platform, facilitating connections between brands and content creators.
Core Business Areas
- Managed Services: Provides comprehensive influencer marketing campaign management, including strategy, creator selection, content development, and performance measurement.
- IZEAx Unity Suite: A self-service influencer marketing platform enabling brands to manage influencer campaigns, analyze performance, and discover creators.
Leadership and Structure
IZEA is led by Founder and CEO Ted Murphy. The organizational structure includes teams focused on sales, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- IZEAx Unity Suite: A self-service platform that connects brands with influencers, providing tools for campaign management, content creation, and performance analysis. Market share data is not publicly available but IZEA is a major player in the space. Competitors include AspireIQ, CreatorIQ, and Grin.
- Managed Services: Full-service influencer marketing campaign management, including strategy, creative development, influencer selection and onboarding, and performance reporting. Market share data is not publicly available. Competitors include agencies like Mediahub Worldwide, Sociallyin, and NeoReach.
Market Dynamics
Industry Overview
The influencer marketing industry is experiencing rapid growth, driven by the increasing effectiveness of influencer campaigns for reaching target audiences. Brands are allocating larger budgets to influencer marketing as traditional advertising channels become less effective.
Positioning
IZEA Inc. is positioned as a technology and services leader in the influencer marketing space, offering both self-service and managed service solutions. Competitive advantages include its established platform, extensive influencer network, and experience managing large-scale campaigns.
Total Addressable Market (TAM)
The global influencer marketing TAM is projected to reach hundreds of billions of dollars in the coming years. IZEA is positioned to capture a portion of this TAM through its platform and services.
Upturn SWOT Analysis
Strengths
- Established platform with a robust feature set
- Extensive influencer network
- Experienced management team
- Diverse service offerings (self-service and managed)
- Strong brand recognition within the influencer marketing industry
Weaknesses
- Relatively small market share compared to larger competitors
- Dependence on social media platforms and their algorithm changes
- Profitability concerns
- Susceptible to fraud and inauthentic influencers
Opportunities
- Expanding into new social media platforms
- Developing AI-powered influencer discovery and analytics tools
- Growing demand for influencer marketing solutions
- Strategic partnerships with major brands and agencies
- International expansion
Threats
- Increasing competition from other influencer marketing platforms
- Changing consumer preferences and ad fatigue
- Regulatory scrutiny and concerns about influencer disclosure
- Economic downturn impacting marketing budgets
- Fraudulent influencers and bots diminishing campaign ROI
Competitors and Market Share
Key Competitors
- ASPS
- GRIN
- CREQ
Competitive Landscape
IZEA offers both managed and self-service options, providing flexibility to clients. The competitive landscape is fragmented, with numerous smaller players and a few larger, established companies. They must compete for market share against companies with deeper pockets.
Major Acquisitions
BrandGraph
- Year: 2021
- Acquisition Price (USD millions): 8.25
- Strategic Rationale: BrandGraph provided AI-powered social listening and competitive intelligence, enhancing IZEA's data analytics capabilities.
Growth Trajectory and Initiatives
Historical Growth: IZEA's historical growth has been tied to the overall expansion of the influencer marketing sector. They have seen periods of rapid growth followed by periods of consolidation.
Future Projections: Future growth is projected to be driven by increased adoption of influencer marketing, expansion into new markets, and the development of innovative platform features.
Recent Initiatives: Recent initiatives include the launch of new platform features, strategic partnerships with brands and agencies, and investments in sales and marketing.
Summary
IZEA Inc. is a player in the growing influencer marketing space, offering a platform and managed services. While its technology and experience are strengths, it faces stiff competition and must continually innovate. Future growth depends on expanding its market share, adapting to changing consumer trends, and avoiding fraudulent influencers. Careful financial management is crucial.
Similar Companies
- ASPS
- SHOP
- GOOG
- META
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share figures are estimates based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About IZEA Inc
Exchange NASDAQ | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-06-14 | CEO - | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 152 | Website https://www.izea.com |
Full time employees 152 | Website https://www.izea.com | ||
IZEA Worldwide, Inc., together with its subsidiaries, offers software and professional services to connect brands and content creators in North America, the Asia Pacific, and internationally. The company offers IZEA Flex, its flagship platform for managing enterprise influencer marketing; and comprehensive expense management service to track and manage off-platform expenses related to influencer marketing campaigns. It also operates The Creator Marketplace on IZEA.com that provides creators tools to present their work to marketers. In addition, the company provides management of content workflow, creator search and targeting, bidding, analytics, and payment processing services. It primarily sells influencer marketing and custom content campaigns through client development team and platforms. The company was formerly known as IZEA, Inc. and changed its name to IZEA Worldwide, Inc. in August 2018. IZEA Worldwide, Inc. was founded in 2006 and is headquartered in Orlando, Florida.
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