Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
IRBT 
iRobot Corporation (IRBT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
03/27/2025: IRBT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -83.41% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.22M USD | Price to earnings Ratio - | 1Y Target Price 11.47 |
Price to earnings Ratio - | 1Y Target Price 11.47 | ||
Volume (30-day avg) 2727669 | Beta 1.19 | 52 Weeks Range 2.80 - 14.51 | Updated Date 03/30/2025 |
52 Weeks Range 2.80 - 14.51 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When - | Estimate -1.725 | Actual -2.06 |
Profitability
Profit Margin 1.94% | Operating Margin (TTM) 5.97% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 179015466 | Price to Sales(TTM) 0.06 |
Enterprise Value 179015466 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -1.19 | Shares Outstanding 30628600 | Shares Floating 26579706 |
Shares Outstanding 30628600 | Shares Floating 26579706 | ||
Percent Insiders 4.85 | Percent Institutions 59.7 |
Analyst Ratings
Rating 3 | Target Price 11.47 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
iRobot Corporation
Company Overview
History and Background
iRobot Corporation was founded in 1990 by MIT roboticists. Initially focused on government and military contracts, it transitioned to consumer robotics with the Roomba vacuum cleaner in 2002, marking a significant shift in the company's focus.
Core Business Areas
- Home Robots: Designs and sells robotic vacuum cleaners (Roomba), robotic mops (Braava), and related accessories for residential use.
Leadership and Structure
Colin Angle served as CEO, leading the company until its acquisition by Amazon. The company has a functional organizational structure focused on engineering, product management, sales, and marketing.
Top Products and Market Share
Key Offerings
- Roomba: The Roomba is a robotic vacuum cleaner. iRobot dominated the market until recently, and now has ~25% market share. Competitors include Shark, Eufy (Anker), Dyson, and Neato. Revenue from Roomba is the primary revenue driver for iRobot.
- Braava: The Braava is a robotic mop designed to clean hard floors. While successful, it has a smaller market share than Roomba. Competitors include Shark, Bissell, and other robotic mop manufacturers.
Market Dynamics
Industry Overview
The home robotics market is growing, driven by increasing demand for convenience and automation. Competition is intensifying with new entrants and established players expanding their product lines.
Positioning
iRobot was a pioneer and leader in the robotic vacuum cleaner market. Its brand is well-recognized, but it faces increasing competition and pricing pressure. They are positioned as a premium brand.
Total Addressable Market (TAM)
The global robotic vacuum cleaner market is expected to reach over $15 billion by 2027. iRobot, with its established brand and product portfolio, is well-positioned to capture a significant portion of this TAM, though competitive pressures will impact actual market share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- First-mover advantage in robotic vacuums
- Established distribution network
- Significant patent portfolio
Weaknesses
- High reliance on a single product category (Roomba)
- Increasing competition and pricing pressure
- Lower profit margins compared to software companies
- Customer service issues
Opportunities
- Expanding product line into new home robotics categories
- Developing advanced features with AI and machine learning
- Growing international presence, particularly in emerging markets
- Partnerships with smart home platforms
Threats
- Intense competition from established players and new entrants
- Commoditization of robotic vacuum cleaners
- Economic downturn impacting consumer spending
- Tariffs and trade restrictions
Competitors and Market Share
Key Competitors
- SharkNinja (SN)
- Anker (private)
- Dyson (private)
Competitive Landscape
iRobot's main advantage is brand recognition. Disadvantages include higher price points compared to competitors, and more competition.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: iRobot experienced strong growth in the early years of Roomba adoption. Growth has slowed in recent years due to increased competition.
Future Projections: Future growth is uncertain. Amazon's acquisition could bring synergies but also changes. Analyst projections vary widely depending on integration strategies.
Recent Initiatives: Amazon acquisition closed in January 2024. Prior to acquisition, iRobot focused on new product development and expanding its software capabilities.
Summary
iRobot was once the dominant player in the robotic vacuum market but now faces intense competition. The acquisition by Amazon could be beneficial, but integration risks and increased competition are threats. Their brand recognition remains an asset, but they need to innovate and lower costs to maintain market share. The company needs to watch out for new robotic advancements, and AI integrations.
Similar Companies
- SN
- AMZN
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Market research data
- News articles
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market share data is approximate and may vary based on source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iRobot Corporation
Exchange NASDAQ | Headquaters Bedford, MA, United States | ||
IPO Launch date 2005-11-09 | CEO & Director Mr. Gary S. Cohen | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 541 | Website https://www.irobot.com |
Full time employees 541 | Website https://www.irobot.com | ||
iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping pad, empties debris, and self-cleans; and Roomba Combo which performs both mopping and vacuuming. It also provides Roomba floor vacuuming robots; accessories and consumables, such as the Clean Base Automatic Dirt Disposal system, replacement dirt disposal bags, mop pads, floor cleaning solution, filters, brushes, and other replacement parts; and service plans for floorcare robots, including an option to cover accidental damage, as well as subscription services. The company sells its products through chain stores and other national retailers, value- added distributors, and resellers, as well as through its website and app, and e-commerce websites. iRobot Corporation was incorporated in 1990 and is headquartered in Bedford, Massachusetts.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.