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Upturn AI SWOT - About
INUV 
Inuvo Inc (INUV)
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Upturn Advisory Summary
04/01/2025: INUV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.58% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 52.12M USD | Price to earnings Ratio - | 1Y Target Price 1.4 |
Price to earnings Ratio - | 1Y Target Price 1.4 | ||
Volume (30-day avg) 597430 | Beta 0.86 | 52 Weeks Range 0.19 - 0.79 | Updated Date 04/1/2025 |
52 Weeks Range 0.19 - 0.79 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.88% | Operating Margin (TTM) 0.84% |
Management Effectiveness
Return on Assets (TTM) -10.67% | Return on Equity (TTM) -37.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 49249232 | Price to Sales(TTM) 0.65 |
Enterprise Value 49249232 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA -11.5 | Shares Outstanding 142795008 | Shares Floating 116059885 |
Shares Outstanding 142795008 | Shares Floating 116059885 | ||
Percent Insiders 14.63 | Percent Institutions 18.68 |
Analyst Ratings
Rating 4.67 | Target Price 0.95 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Inuvo Inc
Company Overview
History and Background
Inuvo, Inc. was founded in 1987 as Vertus Inc. and later rebranded. It has evolved from a telecommunications company to a technology firm focused on AI-driven marketing and digital publishing.
Core Business Areas
- AI-Driven Marketing: Provides AI-powered platforms for optimizing digital advertising campaigns, connecting advertisers with relevant audiences, and improving ad performance.
- Digital Publishing: Operates owned and operated websites and uses its technology to generate content and attract users, creating advertising revenue.
Leadership and Structure
The leadership team consists of individuals with expertise in technology, marketing, and finance. Details of the exact organizational structure is not public information.
Top Products and Market Share
Key Offerings
- IntentKey: An AI-driven platform that analyzes user intent to improve the effectiveness of online advertising. Market share data is not readily available. Competitors include Google Ads, Microsoft Advertising, and other demand-side platforms (DSPs).
- ValidClick: Helps companies identify and block fraudulent advertising clicks. Market share data is not readily available. Competitors include CHEQ, HUMAN Security (formerly White Ops), and DoubleVerify.
Market Dynamics
Industry Overview
The digital advertising industry is rapidly growing, driven by increased internet usage and the shift of advertising budgets online. The industry is highly competitive and constantly evolving, with new technologies and platforms emerging regularly.
Positioning
Inuvo positions itself as an AI-powered marketing technology provider, emphasizing its intent-based advertising solutions and fraud prevention capabilities. Its competitive advantage lies in its proprietary AI technology and focus on specific niches within the broader digital advertising market.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be in the hundreds of billions of dollars globally. Inuvo's TAM is a smaller segment within this, focused on AI-driven solutions, estimated in the tens of billions. Inuvo is positioned to capture a share of this TAM by focusing on specific verticals and leveraging its AI technology.
Upturn SWOT Analysis
Strengths
- Proprietary AI technology
- Focus on intent-based advertising
- Fraud prevention capabilities
- Experienced management team
Weaknesses
- Relatively small market capitalization
- Limited financial resources compared to larger competitors
- Dependence on a few key clients
- History of inconsistent profitability
Opportunities
- Growing demand for AI-powered marketing solutions
- Expansion into new markets and verticals
- Strategic partnerships and acquisitions
- Increased focus on data privacy and security
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturn
- Changes in regulations
Competitors and Market Share
Key Competitors
- GOOGL
- META
- MGNI
- PUBM
Competitive Landscape
Inuvo faces intense competition from larger, more established players with significantly greater resources. Its competitive advantage lies in its proprietary AI technology and focus on specific niches.
Major Acquisitions
NetSeer
- Year: 2015
- Acquisition Price (USD millions): 8
- Strategic Rationale: Acquisition of NetSeer's intent targeting technology to bolster Inuvo's ad tech platform.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid revenue growth followed by periods of decline or stagnation.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue, driven by increased adoption of AI-powered marketing solutions. Profitability is expected to improve as the company scales its operations.
Recent Initiatives: Recent strategic initiatives include partnerships with other technology companies and expansion into new geographic markets.
Summary
Inuvo is a small player in the competitive digital advertising market, focusing on AI-powered solutions. They have proprietary technology, but are challenged by larger competitors. A dependence on a few clients poses a threat. They need to focus on revenue growth and sustained profitability.
Similar Companies
- GOOGL
- MGNI
- RUBI
- PUBM
- APPS
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Website
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Inuvo Inc
Exchange NYSE MKT | Headquaters Little Rock, AR, United States | ||
IPO Launch date 1998-08-04 | Executive Chairman & CEO Mr. Richard K. Howe | ||
Sector Technology | Industry Software - Application | Full time employees 82 | Website https://inuvo.com |
Full time employees 82 | Website https://inuvo.com | ||
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences, which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. Its technology also optimizes the purchase and placement of advertising in real time. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.
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