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Upturn AI SWOT - About
IMMR 
Immersion Corporation (IMMR)
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Upturn Advisory Summary
04/01/2025: IMMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -41% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 250.30M USD | Price to earnings Ratio 4.31 | 1Y Target Price 13.75 |
Price to earnings Ratio 4.31 | 1Y Target Price 13.75 | ||
Volume (30-day avg) 457563 | Beta 1.54 | 52 Weeks Range 6.78 - 13.46 | Updated Date 03/30/2025 |
52 Weeks Range 6.78 - 13.46 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 2.38% | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-05 | When Before Market | Estimate - | Actual 0.4681 |
Profitability
Profit Margin 40.62% | Operating Margin (TTM) 10.46% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 19.55% |
Valuation
Trailing PE 4.31 | Forward PE 4.92 | Enterprise Value 418979383 | Price to Sales(TTM) 1.51 |
Enterprise Value 418979383 | Price to Sales(TTM) 1.51 | ||
Enterprise Value to Revenue 2.57 | Enterprise Value to EBITDA 7.62 | Shares Outstanding 32275700 | Shares Floating 29495153 |
Shares Outstanding 32275700 | Shares Floating 29495153 | ||
Percent Insiders 9.68 | Percent Institutions 60.26 |
Analyst Ratings
Rating 4.5 | Target Price 13.75 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Immersion Corporation
Company Overview
History and Background
Immersion Corporation was founded in 1993. It is focused on haptic technology, which allows users to 'feel' sensations when interacting with digital devices. The company initially focused on gaming peripherals before expanding into mobile devices, automotive, and medical applications.
Core Business Areas
- Mobility: Licenses haptic technology for mobile devices, including smartphones and tablets. This segment is its primary revenue generator.
- Automotive: Licenses haptic technology for automotive applications, such as infotainment systems, steering wheels, and other controls, enhancing the driving experience.
- Other: Includes licensing haptic technology for gaming, medical, and other applications.
Leadership and Structure
The CEO is Francis Jose. The organizational structure is typical of a technology licensing company, with teams focused on research and development, licensing, and sales and marketing.
Top Products and Market Share
Key Offerings
- TouchSense Technology: A suite of haptic software and hardware technologies used in mobile devices. Immersion claims a significant presence in the Android smartphone market. Revenue information is not publicly broken down per product. Competitors include Texas Instruments (TXN) and various smaller haptic feedback technology providers.
- Active Sensing Technology: Haptic software for automotive applications. Market share data is not readily available. Competitors in the automotive haptics market include Continental AG (CTTAY) and Alps Alpine (ALPS).
Market Dynamics
Industry Overview
The haptics industry is growing, driven by demand for more immersive user experiences in mobile devices, automotive, gaming, and other applications. Growth is driven by the proliferation of touchscreen devices and increasing consumer expectations for realistic feedback.
Positioning
Immersion Corporation is a pioneer and key licensor of haptic technology. Its competitive advantages include its extensive patent portfolio and established relationships with mobile device manufacturers.
Total Addressable Market (TAM)
The haptics market is estimated to be in the billions of dollars globally and rapidly growing. Immersion, with its focus on licensing, is well positioned to capture a portion of this TAM, especially in mobile and automotive sectors.
Upturn SWOT Analysis
Strengths
- Extensive patent portfolio
- Established relationships with major mobile device manufacturers
- Pioneering haptic technology
- Strong brand recognition in the haptics space
Weaknesses
- Reliance on licensing revenue
- Vulnerability to patent challenges
- Small size compared to larger technology companies
- Dependence on the success of its licensees
Opportunities
- Expanding haptics into new applications (VR/AR, medical)
- Growing demand for haptic feedback in automotive
- Potential acquisitions of smaller haptic technology companies
- Partnerships with software developers to integrate haptics into applications
Threats
- Patent infringement lawsuits
- Competition from other haptic technology providers
- Decreasing licensing fees
- Economic downturn affecting consumer spending on mobile devices
Competitors and Market Share
Key Competitors
- TXN
- ALPS
- CTTAY
Competitive Landscape
Immersion Corporation's advantages include its patent portfolio and established relationships. Disadvantages include its smaller size and reliance on licensing revenue compared to competitors such as Texas Instruments.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historically, Immersion Corporation's growth has been moderate, driven by the adoption of haptics in mobile devices.
Future Projections: Future growth is expected to be driven by the expansion of haptics into new markets, such as automotive and VR/AR, and new licensing agreements. Analyst estimates predict modest revenue growth.
Recent Initiatives: Recent initiatives include focusing on automotive applications and developing new haptic technologies for virtual and augmented reality.
Summary
Immersion Corporation is a key player in haptic technology licensing, particularly in mobile, but faces challenges from larger competitors and patent disputes. Its strength lies in its patent portfolio, while its weakness is its reliance on licensing revenue. The company's growth hinges on expanding into new markets like automotive and VR/AR, and protecting its intellectual property.
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MCHP
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STM
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TXN
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TXN
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Sources and Disclaimers
Data Sources:
- Immersion Corporation's SEC filings (10K, 10Q)
- Company website and investor relations materials
- Market research reports on the haptics industry
- Analyst reports on Immersion Corporation
- Public News Articles
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Immersion Corporation
Exchange NASDAQ | Headquaters Aventura, FL, United States | ||
IPO Launch date 1999-11-12 | CEO, President & Chairperson Mr. Eric Brandon Singer | ||
Sector Technology | Industry Software - Application | Full time employees 14 | Website https://www.immersion.com |
Full time employees 14 | Website https://www.immersion.com | ||
Immersion Corporation, together with its subsidiaries, engages in the creation, design, development, and licensing of haptic technologies that allow people to use their sense of touch to engage with and experience various digital products in North America, Europe, and Asia. The company provides technology, patent, and combined licenses. It serves markets, including mobility, gaming, automotive, virtual and augmented reality, and wearables, as well as residential, commercial, and industrial Internet of Things. The company was incorporated in 1993 and is headquartered in Aventura, Florida.
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