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Imax Corp (IMAX)



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Upturn Advisory Summary
04/01/2025: IMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -23% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.41B USD | Price to earnings Ratio 55.38 | 1Y Target Price 29.7 |
Price to earnings Ratio 55.38 | 1Y Target Price 29.7 | ||
Volume (30-day avg) 819150 | Beta 1.22 | 52 Weeks Range 14.94 - 27.77 | Updated Date 04/2/2025 |
52 Weeks Range 14.94 - 27.77 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.4% | Operating Margin (TTM) 15.04% |
Management Effectiveness
Return on Assets (TTM) 3.85% | Return on Equity (TTM) 9.04% |
Valuation
Trailing PE 55.38 | Forward PE 20.12 | Enterprise Value 1575045338 | Price to Sales(TTM) 4 |
Enterprise Value 1575045338 | Price to Sales(TTM) 4 | ||
Enterprise Value to Revenue 4.47 | Enterprise Value to EBITDA 14.15 | Shares Outstanding 53024100 | Shares Floating 42489265 |
Shares Outstanding 53024100 | Shares Floating 42489265 | ||
Percent Insiders 19.6 | Percent Institutions 90.21 |
Analyst Ratings
Rating 4.36 | Target Price 27.45 | Buy 2 | Strong Buy 7 |
Buy 2 | Strong Buy 7 | ||
Hold 1 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Imax Corp

Company Overview
History and Background
IMAX Corporation was founded in 1967 in Canada. It initially focused on creating high-resolution film projection systems and expanded to include theater design, digital remastering, and distribution agreements. Significant milestones include the development of the first IMAX theater at Expo '70 in Osaka, Japan, and the subsequent adoption of IMAX technology by museums, educational institutions, and commercial cinemas. The company has evolved from a provider of large-screen film experiences to a comprehensive entertainment technology company.
Core Business Areas
- Technology and Equipment: Develops and licenses IMAX technology, including proprietary cameras, projectors, and audio systems. Provides equipment maintenance and support services.
- Theater Systems: Designs, builds, and installs IMAX theater systems in commercial multiplexes and institutional venues. Offers a variety of theater formats, including IMAX with Laser, IMAX 3D, and IMAX Dome.
- Content Solutions: Digitally remasters existing films into IMAX format. Partners with filmmakers to produce and distribute IMAX-enhanced content. Provides distribution services to IMAX theaters.
- New Business Initiatives: Focuses on new technologies such as IMAX Enhanced program.
Leadership and Structure
The CEO of IMAX Corporation is Richard L. Gelfond. The organizational structure is a hierarchical model with executive leadership overseeing various departments such as technology, finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- IMAX Theater Systems: IMAX theater systems are high-end projection systems delivering immersive viewing experiences. Revenue derived from theater installations and upgrades. Competitors include Dolby Cinema, Cinemark XD, and other premium large format (PLF) providers. Market share is approximately 20% of the PLF market.
- IMAX Enhanced Program: IMAX Enhanced is a certification and licensing program for home entertainment devices and content, ensuring high-quality audio and video. Competitors include Dolby Vision and HDR10+. Specific market share information is not readily available. The number of users and revenue from this product is not readily available.
- IMAX DMR (Digital Media Remastering): IMAX DMR is the process of converting existing films into the IMAX format. Specific market share information is not readily available. The number of users and revenue from this product is not readily available.
Market Dynamics
Industry Overview
The cinema exhibition industry is evolving, with premium experiences like IMAX becoming increasingly popular. The industry faces challenges from streaming services and shifting consumer preferences. The industry is recovering from impacts of the global pandemic, and has been growing steadily.
Positioning
IMAX is positioned as a premium entertainment provider, offering a differentiated viewing experience. Its competitive advantages include its proprietary technology, strong brand recognition, and established network of theaters.
Total Addressable Market (TAM)
The global cinema market size is projected to reach hundreds of billions USD. IMAX is positioned to capture a share of this market by leveraging its premium brand and technology. The overall PLF market is a subset of the broader cinema market, with IMAX holding a significant share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary technology
- Established network of theaters
- High-quality viewing experience
- Strategic partnerships with filmmakers and studios
Weaknesses
- High cost of IMAX tickets
- Limited availability of IMAX theaters
- Dependence on blockbuster film releases
- Slower adoption rate of IMAX Enhanced
Opportunities
- Expansion into emerging markets
- Growth in the home entertainment market (IMAX Enhanced)
- Development of new IMAX theater formats
- Partnerships with streaming services
- VR and AR experiences
Threats
- Competition from other premium cinema formats (e.g., Dolby Cinema)
- Rise of streaming services
- Economic downturns affecting consumer spending
- Technological advancements rendering IMAX technology obsolete
- Impact of piracy on film revenues
Competitors and Market Share
Key Competitors
- AMC (AMC)
- Cinemark (CNK)
- Dolby (DLB)
Competitive Landscape
IMAX's advantage lies in its proprietary technology and brand. Disadvantages include higher ticket costs and limited availability compared to competitors like Dolby Cinema and standard multiplexes.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: IMAX Corp's historical growth has been driven by the expansion of its theater network and the increasing popularity of premium cinema experiences. However, growth has been impacted by global events and the shift towards streaming.
Future Projections: Future growth is projected to be driven by expansion into new markets, the adoption of IMAX Enhanced technology, and partnerships with streaming services. Analyst estimates will vary.
Recent Initiatives: Recent initiatives include focusing on IMAX Enhanced content, strategic partnerships with filmmakers, and expansion of its theater network in key international markets.
Summary
IMAX Corp is a well-established brand in the premium entertainment industry, known for its immersive theater experiences. The company's strength lies in its proprietary technology and partnerships with filmmakers. However, it faces competition from other premium formats and the increasing popularity of streaming services. Future growth will depend on its ability to expand into new markets and leverage its IMAX Enhanced technology.
Similar Companies

AMC

AMC Entertainment Holdings Inc



AMC

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CNK

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DIS

Walt Disney Company



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DLB

Dolby Laboratories



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NFLX

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Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imax Corp
Exchange NYSE | Headquaters Mississauga, ON, Canada | ||
IPO Launch date 1994-06-09 | CEO & Director Mr. Richard Lewis Gelfond J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 700 | Website https://www.imax.com |
Full time employees 700 | Website https://www.imax.com |
IMAX Corporation, together with its subsidiaries, operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally. It operates through Content Solutions; and Technology Products and Services segments. The company offers IMAX film remastering, a proprietary technology that digitally remasters films and other content into IMAX formats for distribution to the IMAX network; IMAX Enhanced, which provides end-to-end technology across streaming content and entertainment devices at home; AI-driven video quality solutions for media and entertainment companies; and streaming technology software products. It also provides preventative and emergency maintenance services, and quality monitoring to the IMAX network; film post-production services; and IMAX film and digital cameras for content creators. In addition, the company engages in the distribution of large-format documentary films to institutional theaters, as well as live performances and interactive events with artists and creators; after-market sales of IMAX System parts and 3D glasses; sale or lease of IMAX theater systems; provision of management services to theaters, as well as production advice and technical assistance to documentary and Hollywood filmmakers; and rental of company's proprietary 2D and 3D large-format film cameras. The company markets its theater systems through a direct sales force and marketing staff to science and natural history museums, zoos, aquariums, and other educational and cultural centers, as well as theme parks, private home theaters, tourist destination sites, fairs, and expositions. It offers its services under the IMAX, IMAX 3D, Experience It In IMAX, The IMAX Experience, DMR, Filmed For IMAX, IMAX Live, IMAX Enhanced, and IMAX StreamSmart. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.
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