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Upturn AI SWOT - About
Integral Ad Science Holding LLC (IAS)
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Upturn Advisory Summary
03/26/2025: IAS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -10.16% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.32B USD | Price to earnings Ratio 35.09 | 1Y Target Price 14.94 |
Price to earnings Ratio 35.09 | 1Y Target Price 14.94 | ||
Volume (30-day avg) 1078482 | Beta 1.42 | 52 Weeks Range 7.85 - 13.62 | Updated Date 04/2/2025 |
52 Weeks Range 7.85 - 13.62 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.13% | Operating Margin (TTM) 19.82% |
Management Effectiveness
Return on Assets (TTM) 3.44% | Return on Equity (TTM) 3.94% |
Valuation
Trailing PE 35.09 | Forward PE 36.63 | Enterprise Value 1296560099 | Price to Sales(TTM) 2.5 |
Enterprise Value 1296560099 | Price to Sales(TTM) 2.5 | ||
Enterprise Value to Revenue 2.44 | Enterprise Value to EBITDA 10.4 | Shares Outstanding 163975008 | Shares Floating 75289171 |
Shares Outstanding 163975008 | Shares Floating 75289171 | ||
Percent Insiders 0.55 | Percent Institutions 96.52 |
Analyst Ratings
Rating 4.26 | Target Price 14.74 | Buy 4 | Strong Buy 10 |
Buy 4 | Strong Buy 10 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Integral Ad Science Holding LLC
Company Overview
History and Background
Integral Ad Science (IAS) was founded in 2009. Initially focused on semantic analysis, it evolved into a leader in digital ad verification, optimizing ad campaigns and blocking fraudulent ads. IAS went public in June 2021.
Core Business Areas
- Verification: Ensures ads are viewable, brand-safe, and fraud-free across all devices and channels.
- Optimization: Provides data and insights to optimize ad campaigns in real-time, improving performance and ROI.
- Context Control: Allows advertisers to align their ads with relevant content using semantic and contextual analysis.
Leadership and Structure
Lisa Utzschneider is the CEO. The company has a typical corporate structure with departments for technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- IAS Signal: Unified platform providing real-time insights into ad performance. Competitors: DoubleVerify, Comscore. Market share data isn't readily and publicly available for each individual product, but IAS is a leading player in verification. Revenue from platform contributes the most to the overall revenue.
- Total Visibility: Offers comprehensive visibility into ad delivery and performance across walled gardens. Competitors: DoubleVerify, Oracle Advertising. Market share data isn't readily and publicly available for each individual product. Total Visibility makes up a decent portion of the overall revenue.
- Context Control: Ensures ads appear in brand-suitable environments. Competitors: Peer39, Grapeshot (Oracle Advertising). Market share data isn't readily and publicly available for each individual product, but this segment is growing quickly.
Market Dynamics
Industry Overview
The digital ad verification industry is growing rapidly, driven by increased concerns about ad fraud, brand safety, and the need for greater transparency and accountability in digital advertising.
Positioning
IAS is a leading independent provider of ad verification and optimization solutions, competing with larger companies and other specialized vendors. Competitive advantages: strong technology, independent verification, broad integrations.
Total Addressable Market (TAM)
Estimates suggest the TAM for ad verification could be tens of billions of dollars globally. IAS is positioned to capture a growing share through innovation and expanding services.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Independent verification
- Broad integrations with ad tech platforms
- Strong reputation and brand recognition
- Experienced management team
Weaknesses
- Reliance on third-party data providers
- Competition from larger, more diversified companies
- Potential vulnerability to technological disruptions
- Dependence on the growth of digital advertising
Opportunities
- Expanding into new markets and geographies
- Developing new products and services
- Acquiring complementary technologies
- Capitalizing on the growth of programmatic advertising
- Increase in CTV adoption
Threats
- Increasing competition
- Technological disruptions
- Changes in privacy regulations
- Economic downturns
- Ad fraud and bots
Competitors and Market Share
Key Competitors
- DoubleVerify Holdings, Inc. (DV)
- Comscore, Inc. (SCOR)
- Oracle Advertising (ORCL)
Competitive Landscape
IAS has a strong technology platform and a reputation for independent verification. Its main competitors are DoubleVerify and Comscore. Oracle Advertising, although a larger company, also offers competitive solutions.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: IAS has experienced strong revenue growth in recent years, driven by the increasing demand for ad verification and optimization services.
Future Projections: Analyst estimates project continued revenue growth for IAS, driven by the expansion of digital advertising and the increasing adoption of ad verification solutions.
Recent Initiatives: Recent initiatives might include product launches, partnerships, and acquisitions. Requires research from official press releases and SEC fillings.
Summary
IAS is a leading provider of digital ad verification, benefiting from the growing need for brand safety and fraud prevention. Strong technology and broad integrations are strengths, but competition is intense. Future growth depends on expanding its product offerings and markets while navigating evolving privacy regulations. Overall, the company exhibits solid performance with some headwinds to watch out for.
Similar Companies
DV
DoubleVerify Holdings Inc
DV
DoubleVerify Holdings Inc
MGNI
Magnite Inc
MGNI
Magnite Inc
PUBM
Pubmatic Inc
PUBM
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SCOR
Comscore Inc
SCOR
Comscore Inc
TTD
Trade Desk Inc
TTD
Trade Desk Inc
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Website (Investor Relations)
- Third-party Market Research Reports
- Earnings Call Transcripts
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data are estimates and may vary. The AI-based rating is based on an automated analysis and should be considered alongside other research. Investment decisions should be made at own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Integral Ad Science Holding LLC
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | CEO & Director Ms. Lisa Utzschneider | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 902 | Website https://integralads.com |
Full time employees 902 | Website https://integralads.com | ||
Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
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