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Upturn AI SWOT - About
HRI 
Herc Holdings Inc (HRI)
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Upturn Advisory Summary
03/27/2025: HRI (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 38.25% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.02B USD | Price to earnings Ratio 18.77 | 1Y Target Price 216.7 |
Price to earnings Ratio 18.77 | 1Y Target Price 216.7 | ||
Volume (30-day avg) 691729 | Beta 2.15 | 52 Weeks Range 119.60 - 245.23 | Updated Date 03/30/2025 |
52 Weeks Range 119.60 - 245.23 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 2.02% | Basic EPS (TTM) 7.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.91% | Operating Margin (TTM) 22.82% |
Management Effectiveness
Return on Assets (TTM) 6.22% | Return on Equity (TTM) 15.81% |
Valuation
Trailing PE 18.77 | Forward PE 9.75 | Enterprise Value 9004831667 | Price to Sales(TTM) 1.13 |
Enterprise Value 9004831667 | Price to Sales(TTM) 1.13 | ||
Enterprise Value to Revenue 2.67 | Enterprise Value to EBITDA 6.64 | Shares Outstanding 28905400 | Shares Floating 28078716 |
Shares Outstanding 28905400 | Shares Floating 28078716 | ||
Percent Insiders 1.1 | Percent Institutions 98.83 |
Analyst Ratings
Rating 3.78 | Target Price 248.67 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Herc Holdings Inc
Company Overview
History and Background
Herc Rentals Inc. was founded in 1965. Originally a division of the Hertz Corporation, it became an independent, publicly traded company in 2016 under the name Herc Holdings Inc (HRI). It has grown through acquisitions and organic expansion, focusing on equipment rental services.
Core Business Areas
- Equipment Rental: Provides a wide range of equipment for rent, including aerial lifts, earthmoving equipment, trucks, trailers, generators, and tools.
- Sales and Service: Offers new and used equipment for sale, as well as maintenance and repair services for rented and customer-owned equipment.
- Other Services: Provides other services like training, equipment management solutions, and specialty services related to specific industries.
Leadership and Structure
Larry Silber serves as the President and CEO. The company is structured with functional departments such as operations, sales, finance, and marketing, and a board of directors overseeing the company's overall strategy.
Top Products and Market Share
Key Offerings
- Aerial Lifts: Scissor lifts, boom lifts, and other aerial work platforms. Market share is difficult to pinpoint exactly, but they are a major player in the equipment rental market. Competitors include United Rentals, Sunbelt Rentals, and Ashtead Group. Revenue from this product category contributes significantly to Herc's overall revenue.
- Competitors: URI,ASHTEAD GROUP,Sunbelt Rentals
- Market Share (%):
- Competitors: URI,ASHTEAD GROUP,Sunbelt Rentals,Komatsu
- Earthmoving Equipment: Excavators, loaders, backhoes, and other construction equipment. Market share varies regionally. Competitors include United Rentals, Sunbelt Rentals, and Komatsu. Revenue from this product category contributes significantly to Herc's overall revenue.
- Market Share (%):
- Competitors: URI,ASHTEAD GROUP,Sunbelt Rentals
- Market Share (%):
- Power Generation: Generators and power distribution equipment. Growing market due to grid instability. United Rentals and Sunbelt Rentals are key competitors.
Market Dynamics
Industry Overview
The equipment rental industry is driven by construction activity, infrastructure development, and industrial production. It is a cyclical industry, sensitive to economic conditions. The industry is consolidating, with larger players acquiring smaller ones.
Positioning
Herc Rentals is one of the largest equipment rental companies in North America. It focuses on providing a broad range of equipment and services to a diverse customer base. Their competitive advantages include a large fleet, extensive branch network, and strong customer relationships.
Total Addressable Market (TAM)
The North American equipment rental market is estimated to be worth over $50 billion. Herc Rentals is well-positioned to capture a significant share of this market due to its scale and geographic reach.
Upturn SWOT Analysis
Strengths
- Large and diverse fleet of equipment
- Extensive branch network across North America
- Strong customer relationships
- Experienced management team
- Commitment to safety
Weaknesses
- Cyclical business model, susceptible to economic downturns
- High capital expenditure requirements
- Exposure to commodity price fluctuations (e.g., fuel)
- Potential for equipment obsolescence
Opportunities
- Growth in infrastructure spending
- Increasing demand for specialty equipment
- Further consolidation of the equipment rental industry
- Expansion into new geographic markets
- Technological advancements (e.g., telematics, automation)
Threats
- Economic recession or slowdown
- Increased competition from other rental companies
- Rising interest rates
- Governmental Regulations
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- URI
- ASHTEAD GROUP
- United Rentals, Inc.
- Sunbelt Rentals
Competitive Landscape
Herc faces stiff competition from larger players like United Rentals and Sunbelt. To compete, Herc focuses on providing exceptional customer service, maintaining a modern fleet, and expanding its specialty offerings.
Major Acquisitions
CBS Rentals
- Year: 2021
- Acquisition Price (USD millions): 275
- Strategic Rationale: Expanded Herc's presence in the Southeastern U.S.
Growth Trajectory and Initiatives
Historical Growth: Herc Rentals has demonstrated steady growth through organic expansion and strategic acquisitions.
Future Projections: Analysts project continued growth for Herc Rentals, driven by infrastructure spending and increasing demand for equipment rental services.
Recent Initiatives: Recent initiatives include fleet optimization, expansion into new markets, and investment in technology.
Summary
Herc Holdings Inc. (HRI) is a strong player in the equipment rental industry, benefiting from a diverse fleet and widespread network. Its cyclical nature exposes it to economic downturns, but strategic initiatives and industry growth prospects offer opportunities. Key watchouts include competition and managing capital expenditures. Overall, Herc is positioned for continued growth within a consolidating market.
Similar Companies
- URI
- ASHTEAD GROUP
Sources and Disclaimers
Data Sources:
- Herc Holdings Inc. Investor Relations
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Market share is approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Herc Holdings Inc
Exchange NYSE | Headquaters Bonita Springs, FL, United States | ||
IPO Launch date 2016-07-01 | President, CEO & Director Mr. Lawrence H. Silber | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 7600 | Website https://ir.hercrentals.com |
Full time employees 7600 | Website https://ir.hercrentals.com | ||
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
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