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H&R Block Inc (HRB)

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Upturn Advisory Summary
01/09/2026: HRB (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $55
1 Year Target Price $55
| 0 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 68.93% | Avg. Invested days 123 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.76B USD | Price to earnings Ratio 10.27 | 1Y Target Price 55 |
Price to earnings Ratio 10.27 | 1Y Target Price 55 | ||
Volume (30-day avg) 4 | Beta 0.35 | 52 Weeks Range 40.97 - 63.05 | Updated Date 01/9/2026 |
52 Weeks Range 40.97 - 63.05 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 3.44% | Basic EPS (TTM) 4.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.24% | Operating Margin (TTM) -101.71% |
Management Effectiveness
Return on Assets (TTM) 20.53% | Return on Equity (TTM) 67.91% |
Valuation
Trailing PE 10.27 | Forward PE 8.4 | Enterprise Value 7542407435 | Price to Sales(TTM) 1.53 |
Enterprise Value 7542407435 | Price to Sales(TTM) 1.53 | ||
Enterprise Value to Revenue 2 | Enterprise Value to EBITDA 7.59 | Shares Outstanding 126425305 | Shares Floating 125169902 |
Shares Outstanding 126425305 | Shares Floating 125169902 | ||
Percent Insiders 1.24 | Percent Institutions 97.29 |
Upturn AI SWOT
H&R Block Inc

Company Overview
History and Background
H&R Block Inc. was founded in 1955 by Henry and Richard Bloch. The company revolutionized the tax preparation industry by offering accessible and affordable tax services to individuals and small businesses. Key milestones include its initial public offering in 1962, expansion into various financial services, and the development of its do-it-yourself (DIY) tax software. Over the decades, H&R Block has adapted to changing tax laws and embraced digital solutions while maintaining a significant physical presence.
Core Business Areas
- Tax Preparation Services: This segment includes in-person tax preparation and filing services offered through a vast network of company-owned and franchise offices. It also encompasses digital tax preparation solutions for individuals and small businesses.
- Small Business Solutions: This area focuses on providing accounting, bookkeeping, payroll, and tax services tailored to the needs of small businesses.
- Digital Offerings: This segment represents H&R Block's online tax software, mobile applications, and other digital tools that empower taxpayers to prepare their own returns.
Leadership and Structure
H&R Block Inc. is led by a seasoned executive team. The organizational structure is typically divided into operational segments reflecting its core business areas, supported by corporate functions such as finance, legal, and human resources.
Top Products and Market Share
Key Offerings
- H&R Block DIY Tax Software: An online and desktop software allowing individuals to prepare and file their own federal and state income taxes. Competitors include TurboTax (Intuit), TaxAct, and TaxSlayer. Market share is significant in the DIY tax software market, with a large user base.
- H&R Block In-Office Tax Preparation: Nationwide network of tax professionals who provide assisted tax preparation services. This is a core offering with a substantial market share in the assisted tax preparation segment. Key competitors include Jackson Hewitt and Liberty Tax Service, as well as CPAs and independent tax preparers.
- H&R Block Small Business Services: Includes accounting, bookkeeping, payroll, and tax filing for small businesses. Competitors include Intuit QuickBooks, Xero, and various local accounting firms.
Market Dynamics
Industry Overview
The tax preparation industry is characterized by seasonality, regulatory changes, and increasing digitalization. The competitive landscape includes established players offering both DIY and assisted services, as well as accounting firms and emerging fintech solutions. The industry is influenced by tax law complexity and economic conditions.
Positioning
H&R Block holds a strong position as a leading provider of tax preparation services, leveraging its extensive physical footprint and robust digital offerings. Its competitive advantages include brand recognition, a large network of tax professionals, and a comprehensive suite of tax and small business solutions.
Total Addressable Market (TAM)
The TAM for tax preparation services in the US is substantial, encompassing millions of individuals and businesses. H&R Block is well-positioned to capture a significant portion of this market through its dual approach of in-person and digital solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and trust
- Extensive network of physical offices and tax professionals
- Comprehensive suite of tax and small business services
- Established digital tax preparation platform
- Loyal customer base
Weaknesses
- Seasonality of revenue tied to tax season
- Reliance on tax law changes
- Competition from lower-cost online-only providers
- Potential for commoditization of basic tax services
Opportunities
- Expansion of small business services
- Leveraging AI and technology for enhanced customer experience
- Partnerships with financial institutions
- Growth in international markets
- Offering a broader range of financial services
Threats
- Increasing complexity of tax laws
- Competition from new entrants and disruptive technologies
- Data security and privacy concerns
- Economic downturns affecting disposable income
- Government initiatives promoting free tax filing services
Competitors and Market Share
Key Competitors
- Intuit Inc. (INTU)
- Jackson Hewitt Inc. (privately held, formerly JAX)
- Liberty Tax Service (owned by Franchise Group, FRG, but often considered a direct competitor)
Competitive Landscape
H&R Block's advantages lie in its extensive physical presence and brand trust, particularly for assisted tax services. Its disadvantages compared to some competitors, like Intuit (TurboTax), may be in its perceived technological innovation pace for DIY users. The market is highly competitive, with price sensitivity and service quality being key differentiators.
Growth Trajectory and Initiatives
Historical Growth: H&R Block has experienced periods of steady growth, driven by its market presence and strategic initiatives. Growth has been influenced by tax law changes, economic cycles, and the company's ability to adapt its service offerings.
Future Projections: Analyst projections for H&R Block often focus on continued growth in its digital offerings, expansion of small business services, and potential new service lines. Projections are typically influenced by anticipated tax law changes and competitive dynamics.
Recent Initiatives: Recent initiatives likely include investments in technology to enhance its digital platforms, expanding its cybersecurity measures, and potentially exploring new partnerships or service offerings to diversify revenue streams.
Summary
H&R Block Inc. is a well-established leader in the tax preparation industry, with a strong brand and a dual focus on in-person and digital services. Its extensive network and comprehensive offerings provide a solid foundation. However, the company faces significant competition, particularly from digital-first providers, and the inherent seasonality of its business. Continued investment in technology and diversification of services will be crucial for sustained growth and to mitigate risks in an evolving market.
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Sources and Disclaimers
Data Sources:
- Company financial reports (10-K, 10-Q)
- Investor relations websites
- Financial news and analysis platforms
- Industry reports
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Market share data and competitor analysis are estimates and may vary. Financial performance and future projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About H&R Block Inc
Exchange NYSE | Headquaters Kansas City, MO, United States | ||
IPO Launch date 1986-11-12 | CEO, President & Director Mr. Curtis A. Campbell | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 4300 | Website https://www.hrblock.com |
Full time employees 4300 | Website https://www.hrblock.com | ||
H&R Block, Inc., through its subsidiaries, provides assisted and do-it-yourself (DIY) tax return preparation services in the United States, Canada, and Australia. The company also provides Refund Transfers, that enable clients to receive their tax refunds by their chosen method of disbursement; Peace of Mind extended service plans, that represents clients when audited and assumes the cost; H&R Block Emerald Prepaid Mastercard and Spruce, which are debit cards that can be used for everyday purchases and ATM withdrawals; H&R Block Emerald Advance term loans; Tax Identity Shield that provides clients assistance in helping protect their tax identity and access to services to help restore their tax identity; refund advance loans; and H&R Block Instant Refund. In addition, it offers small business financial solutions to manage finances, including payment processing, payroll, and bookkeeping services. The company its solutions through in-person; a system of retail offices operated directly by the company or its franchisees; and online and mobile applications, virtual, and desktop software. H&R Block, Inc. was incorporated in 1955 and is headquartered in Kansas City, Missouri.

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