
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


H&R Block Inc (HRB)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: HRB (4-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 90.06% | Avg. Invested days 92 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.58B USD | Price to earnings Ratio 15.91 | 1Y Target Price 62.33 |
Price to earnings Ratio 15.91 | 1Y Target Price 62.33 | ||
Volume (30-day avg) 1792286 | Beta 0.67 | 52 Weeks Range 44.71 - 67.14 | Updated Date 04/2/2025 |
52 Weeks Range 44.71 - 67.14 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 2.66% | Basic EPS (TTM) 3.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.71% | Operating Margin (TTM) -163.79% |
Management Effectiveness
Return on Assets (TTM) 17.25% | Return on Equity (TTM) 97.5% |
Valuation
Trailing PE 15.91 | Forward PE 10.99 | Enterprise Value 9900600928 | Price to Sales(TTM) 2.09 |
Enterprise Value 9900600928 | Price to Sales(TTM) 2.09 | ||
Enterprise Value to Revenue 2.73 | Enterprise Value to EBITDA 10.86 | Shares Outstanding 133849000 | Shares Floating 132662019 |
Shares Outstanding 133849000 | Shares Floating 132662019 | ||
Percent Insiders 1.19 | Percent Institutions 96.96 |
Analyst Ratings
Rating 3.5 | Target Price 62.67 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 1 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
H&R Block Inc

Company Overview
History and Background
H&R Block, Inc. was founded in 1955 by brothers Henry and Richard Bloch. Originally a small tax preparation business in Kansas City, Missouri, it rapidly expanded through franchising. H&R Block pioneered standardized tax preparation services and contributed to the popularization of tax filing among the general public.
Core Business Areas
- Tax Preparation Services: H&R Block's primary business involves providing tax preparation services through company-owned and franchise retail offices, as well as online and through its software products.
- Small Business Solutions: H&R Block offers a range of small business solutions, including bookkeeping, payroll, and tax preparation services tailored to small business owners.
- Financial Products: The company provides financial products and services, such as refund transfers and Emerald Cards, offering convenience and financial solutions to its tax clients.
Leadership and Structure
Jeff Jones serves as the President and CEO. The company is structured with a board of directors and various executive leadership positions overseeing operations, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- DIY Tax Software: H&R Block offers downloadable and online tax software. Competitors include Intuit's TurboTax and TaxAct. Market share is substantial; however, precise current data is not publicly available. Revenue from DIY products forms a significant portion of overall revenue, especially during tax season. Competitors: Intuit (TurboTax), TaxAct.
- Assisted Tax Preparation: H&R Block provides in-person and virtual tax preparation services. Competitors include independent tax preparers and other national chains like Liberty Tax. H&R Block assists millions of clients annually. Competitors: Liberty Tax, Jackson Hewitt.
- Small Business Tax & Accounting: Offering Wave Accounting platform acquired in 2019. Provides accounting solutions targeted at small business. Competitors include Quickbooks, Xero.
Market Dynamics
Industry Overview
The tax preparation industry is subject to fluctuations due to economic conditions, tax law changes, and technological advancements. There is increasing competition from digital tax preparation services and the growing complexity of the tax code.
Positioning
H&R Block is a major player in the tax preparation industry, known for its established brand, extensive network of offices, and diverse range of services. Its competitive advantages include brand recognition and a large client base.
Total Addressable Market (TAM)
The US tax preparation market is estimated to be worth tens of billions of dollars annually. H&R Block is well-positioned to serve a significant portion of this TAM through its various channels and services.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of retail locations
- Experienced tax professionals
- Diverse service offerings
- High customer loyalty
Weaknesses
- Reliance on seasonal business
- Dependence on brick-and-mortar locations
- Competition from low-cost online services
- Reputational risks associated with errors
- Slow adaptation to technological changes in some areas
Opportunities
- Expanding digital tax solutions
- Acquiring new technologies
- Increasing small business services
- Partnerships to broaden service offerings
- Capitalizing on increased tax code complexity
Threats
- Increased competition from online platforms
- Changes in tax laws
- Economic downturns impacting consumer spending
- Data security breaches
- Rise of AI tax solutions
Competitors and Market Share
Key Competitors
- INTU
- JKHY
- CTAX
Competitive Landscape
H&R Block faces stiff competition from Intuit's TurboTax, especially in the do-it-yourself online market. H&R Block's advantage lies in its extensive physical presence and assisted tax preparation services. However, digital-first competitors challenge this model.
Major Acquisitions
Wave Financial
- Year: 2019
- Acquisition Price (USD millions): 405
- Strategic Rationale: Wave Financial acquisition expanded H&R Block's service offerings into the small business market. By integrating Wave's accounting platform, H&R Block aimed to provide comprehensive financial solutions for small business owners.
Growth Trajectory and Initiatives
Historical Growth: H&R Block's growth has been a mix of organic expansion and strategic acquisitions. The shift to digital services has been a significant factor.
Future Projections: Analysts often project modest revenue growth for H&R Block, with a focus on digital and small business services. Profitability improvements are expected through cost efficiencies and service diversification.
Recent Initiatives: Recent initiatives include investments in technology, expansion of small business services through the Wave accounting platform, and improvements to the customer experience.
Summary
H&R Block is a stable company with a strong brand presence in the tax preparation industry. While facing challenges from online competitors, its diversified service offerings and strategic acquisitions provide growth opportunities. The company's strong dividend history makes it attractive to income investors, but adaptation to digital trends is crucial for sustained success. The company must look out for rapidly evolving AI tax solutions.
Similar Companies

ADP

Automatic Data Processing Inc



ADP

Automatic Data Processing Inc

INTU

Intuit Inc



INTU

Intuit Inc

JKHY

Jack Henry & Associates Inc



JKHY

Jack Henry & Associates Inc

PAYX

Paychex Inc



PAYX

Paychex Inc
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Analysis Reports
- Market Research Data
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About H&R Block Inc
Exchange NYSE | Headquaters Kansas City, MO, United States | ||
IPO Launch date 1986-11-12 | President, CEO & Director Mr. Jeffrey J. Jones II | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 4200 | Website https://www.hrblock.com |
Full time employees 4200 | Website https://www.hrblock.com |
H&R Block, Inc., through its subsidiaries, engages in the provision of assisted and do-it-yourself (DIY) tax return preparation services to the general-public primarily in the United States, Canada, and Australia. It offers assisted income tax return preparation and related services through in-person via a system of retail offices operated directly by the company or its franchisees, as well as online and mobile applications, and virtual and desktop software. The company also provides Refund Transfers, that enable clients to receive their tax refunds by their chosen method of disbursement; Peace of Mind extended service plans, that represents clients when audited and assumes the cost resulting from errors; H&R Block Emerald Prepaid Mastercard and Spruce, which are debit cards that can be used for everyday purchases, bill payments, and ATM withdrawals; H&R Block Emerald Advance term loans; Tax Identity Shield that provides clients assistance in helping protect their tax identity and access to services to help restore their tax identity; refund advance loans; and H&R Block Instant Refund. In addition, it offers small business financial solutions to manage finances, including payment processing, payroll, and bookkeeping services through in-person, online, and virtual channels. The company was founded in 1955 and is headquartered in Kansas City, Missouri.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.