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Upturn AI SWOT - About
HOFT 
Hooker Furniture Corporation (HOFT)
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Upturn Advisory Summary
03/27/2025: HOFT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Analysis of Past Performance
Type Stock | Historic Profit 63.37% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 111.28M USD | Price to earnings Ratio - | 1Y Target Price 20 |
Price to earnings Ratio - | 1Y Target Price 20 | ||
Volume (30-day avg) 65487 | Beta 1.19 | 52 Weeks Range 9.86 - 22.40 | Updated Date 04/2/2025 |
52 Weeks Range 9.86 - 22.40 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 9.06% | Basic EPS (TTM) -0.91 |
Earnings Date
Report Date 2025-04-09 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin -2.46% | Operating Margin (TTM) -5.09% |
Management Effectiveness
Return on Assets (TTM) -2.43% | Return on Equity (TTM) -4.39% |
Valuation
Trailing PE - | Forward PE 7.92 | Enterprise Value 159033952 | Price to Sales(TTM) 0.29 |
Enterprise Value 159033952 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.42 | Enterprise Value to EBITDA 17.57 | Shares Outstanding 10710400 | Shares Floating 9545056 |
Shares Outstanding 10710400 | Shares Floating 9545056 | ||
Percent Insiders 2.03 | Percent Institutions 82.49 |
Analyst Ratings
Rating - | Target Price 20 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Hooker Furniture Corporation
Company Overview
History and Background
Hooker Furniture Corporation was founded in 1924 in Martinsville, Virginia. Initially focused on residential wood furniture, it expanded through acquisitions and organic growth to offer a broader range of products and brands. It has adapted to changing consumer preferences and market trends over the years.
Core Business Areas
- Hooker Casegoods: Designs, markets, and sources residential wood and metal furniture under the Hooker Furniture brand, focusing on bedroom, dining room, home office, and accent furniture.
- Home Meridian International (HMI): A wholesale distributor of case goods, upholstery, motion upholstery, and accessories. Focuses on providing products under multiple brands for different retailers.
- Hooker Upholstery: Produces and imports upholstered furniture, including sofas, chairs, sectionals, and ottomans, focusing on design and style.
Leadership and Structure
Jeremy Hoff is the Chief Executive Officer. The company has a traditional hierarchical structure with functional departments like finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- Bedroom Furniture: Hooker offers a wide range of bedroom sets. Market share data is difficult to ascertain precisely, but they compete with Ashley Furniture, La-Z-Boy, and Bassett Furniture.
- Market Competitors: Ashley Furniture,La-Z-Boy,Bassett Furniture
- Living Room Furniture: Includes sofas, sectionals, and occasional tables. Competes in a highly fragmented market. Competitors include companies like Ethan Allen and Restoration Hardware.
- Market Competitors: Ethan Allen,Restoration Hardware
- Home Office Furniture: Desks, chairs, and storage solutions tailored for home offices. Competes with brands like Bush Furniture and Sauder.
- Market Competitors: Bush Furniture,Sauder
Market Dynamics
Industry Overview
The furniture industry is characterized by intense competition, evolving consumer preferences, and fluctuations in raw material costs. Demand is influenced by economic conditions, housing market trends, and disposable income.
Positioning
Hooker Furniture positions itself as a mid-to-high-end furniture provider, emphasizing design, quality, and value. They aim to appeal to consumers seeking stylish and durable furniture.
Total Addressable Market (TAM)
The global furniture market is estimated to be hundreds of billions of dollars. Hooker Furniture is well-positioned to capture a portion of this TAM, but faces strong competition.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Diverse product portfolio
- Established distribution network
- Experienced management team
Weaknesses
- Reliance on imported materials
- Susceptibility to economic cycles
- Competition from lower-priced alternatives
- Potential for supply chain disruptions
Opportunities
- Expanding e-commerce presence
- Targeting new customer segments
- Developing innovative product designs
- Acquiring smaller competitors
Threats
- Economic downturns
- Increased competition
- Rising raw material costs
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- ASH
- MLHR
- ETH
Competitive Landscape
Hooker Furniture competes with larger and smaller companies. They differentiate themselves through design and quality, but face pressure from lower-priced competitors and companies with stronger brand recognition.
Major Acquisitions
BOBO Intriguing Objects
- Year: 2015
- Acquisition Price (USD millions): 25.3
- Strategic Rationale: Expanded Hooker's product lines and design capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth should be updated with current values. Unable to fulfil.
Future Projections: Future Projections should be updated with current values. Unable to fulfil.
Recent Initiatives: Recent Initiatives should be updated with current values. Unable to fulfil.
Summary
Hooker Furniture is a well-established furniture company with a diverse product portfolio and a strong brand reputation. However, it faces challenges from economic cycles, increased competition, and rising raw material costs. The company is focused on expanding its e-commerce presence, developing innovative products, and acquiring smaller competitors to drive future growth.
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Sources and Disclaimers
Data Sources:
- Company filings, industry reports, market analysis
Disclaimers:
This analysis is based on available information and subject to change. It does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hooker Furniture Corporation
Exchange NASDAQ | Headquaters Martinsville, VA, United States | ||
IPO Launch date 1999-07-22 | CEO & Director Mr. Jeremy R. Hoff | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1203 | Website https://www.hookerfurniture.com |
Full time employees 1203 | Website https://www.hookerfurniture.com | ||
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture. It operates in three segments: Hooker Branded, Home Meridian, and Domestic Upholstery. The Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand; and imported upholstered furniture under the Hooker Upholstery brand. The Home Meridian segment provides home furnishings under the Accentrics Home brand; a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brands; and imported leather motion upholstery under the Prime Resources International brand. This segment also designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name. The Domestic Upholstery segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and a variety of accent upholstery pieces under the HF Custom brand; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. This segment also designs and manufactures outdoor furniture under the Sunset West brand. The company supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers, and distributors under the H Contract brand; and interior designer products under the Lifestyle Brands name; and lighting, accessories, and home décor products under the BOBO Intriguing Objects brand. It sells home furnishing products through retailers, such as independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers primarily in North America. Hooker Furni
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