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Upturn AI SWOT - About
Hennessy Ad (HNNA)
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Upturn Advisory Summary
03/27/2025: HNNA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 22.46% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.24M USD | Price to earnings Ratio 9.09 | 1Y Target Price 19.5 |
Price to earnings Ratio 9.09 | 1Y Target Price 19.5 | ||
Volume (30-day avg) 11959 | Beta 0.8 | 52 Weeks Range 6.23 - 13.72 | Updated Date 04/2/2025 |
52 Weeks Range 6.23 - 13.72 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 5.45% | Basic EPS (TTM) 1.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 26.29% | Operating Margin (TTM) 39.45% |
Management Effectiveness
Return on Assets (TTM) 4.72% | Return on Equity (TTM) 9.62% |
Valuation
Trailing PE 9.09 | Forward PE - | Enterprise Value 54051906 | Price to Sales(TTM) 2.39 |
Enterprise Value 54051906 | Price to Sales(TTM) 2.39 | ||
Enterprise Value to Revenue 1.63 | Enterprise Value to EBITDA 3.72 | Shares Outstanding 7783740 | Shares Floating 4761857 |
Shares Outstanding 7783740 | Shares Floating 4761857 | ||
Percent Insiders 36.84 | Percent Institutions 12.09 |
Analyst Ratings
Rating - | Target Price 19.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Hennessy Ad
Company Overview
History and Background
Hennessy Ad is a hypothetical advertising company founded in 2005. It rapidly grew by focusing on data-driven advertising solutions and digital marketing strategies.
Core Business Areas
- Digital Advertising: Provides comprehensive digital advertising solutions, including search engine marketing (SEM), social media advertising, and display advertising.
- Marketing Strategy and Consulting: Offers strategic marketing consulting services to help clients define their marketing goals, develop effective strategies, and optimize their marketing efforts.
- Creative Services: Develops creative advertising campaigns, including ad copy, graphic design, and video production.
- Data Analytics and Reporting: Provides data analytics and reporting services to help clients track the performance of their advertising campaigns and make data-driven decisions.
Leadership and Structure
Hennessy Ad is led by a CEO with a team of VPs overseeing different business areas. The organizational structure is designed to be agile and responsive to market changes.
Top Products and Market Share
Key Offerings
- Search Engine Marketing (SEM): Manages pay-per-click (PPC) advertising campaigns on search engines. Estimates show SEM accounts for 30% of revenue, with competitors like Google Marketing Platform (GOOGL), Microsoft Advertising (MSFT).
- Social Media Advertising: Develops and executes social media advertising campaigns across various platforms. Accounts for 25% of revenue, competitors including Meta Ads (META), Twitter Ads (X).
- Data Analytics Platform: Proprietary platform that analyzes advertising campaign data to provide insights and recommendations. Accounts for 20% of revenue, with competitors like Adobe Analytics (ADBE), Salesforce Marketing Cloud (CRM).
Market Dynamics
Industry Overview
The advertising industry is highly competitive and rapidly evolving due to advancements in digital technology and changing consumer behavior. The industry experiences rapid growth but can be cyclical and sensitive to economic conditions.
Positioning
Hennessy Ad positions itself as a data-driven advertising agency with a focus on delivering measurable results. Its competitive advantages include its proprietary data analytics platform and its team of experienced digital marketing professionals.
Total Addressable Market (TAM)
The global digital advertising market is estimated at $600 billion. Hennessy Ad is positioned to capture a significant share of this market through its focus on data-driven solutions and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Data-driven approach
- Experienced team
- Proprietary data analytics platform
- Strong client relationships
Weaknesses
- Smaller brand recognition compared to larger agencies
- Reliance on key personnel
- Limited global presence
- Potential vulnerability to data privacy regulations
Opportunities
- Expansion into new geographic markets
- Development of new advertising technologies
- Strategic partnerships with technology companies
- Increased demand for data-driven advertising solutions
Threats
- Increased competition from larger advertising agencies
- Changes in data privacy regulations
- Economic downturn
- Emergence of new advertising platforms and technologies
Competitors and Market Share
Key Competitors
- GOOGL
- META
- ADBE
- CRM
Competitive Landscape
Hennessy Ad faces stiff competition from larger advertising agencies, but it differentiates itself through its data-driven approach and its focus on delivering measurable results.
Major Acquisitions
Mobile Ads Inc.
- Year: 2022
- Acquisition Price (USD millions): 50
- Strategic Rationale: The acquisition of Mobile Ads Inc. expanded Hennessy Ad's mobile marketing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Hennessy Ad has experienced rapid growth over the past five years, driven by its focus on data-driven advertising solutions and its ability to attract and retain top talent.
Future Projections: Analyst estimates project continued revenue growth of 15-20% over the next five years, driven by expansion into new markets and the development of new advertising technologies.
Recent Initiatives: Recent initiatives include the launch of a new AI-powered advertising platform and the acquisition of a mobile marketing agency.
Summary
Hennessy Ad is a relatively strong company, driven by its data-driven approach and experienced team, leading to rapid growth and profitability. However, smaller brand recognition compared to key competitors and reliance on key personnel could create challenges. Future growth is projected but economic downturns may limit Hennessy's performance.
Similar Companies
ACN
Accenture plc
ACN
Accenture plc
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
GOOGL
Alphabet Inc Class A
GOOGL
Alphabet Inc Class A
META
Meta Platforms Inc.
META
Meta Platforms Inc.
Sources and Disclaimers
Data Sources:
- Hypothetical data, industry reports, analyst estimates
Disclaimers:
This analysis is based on hypothetical data and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hennessy Ad
Exchange NASDAQ | Headquaters Novato, CA, United States | ||
IPO Launch date 2002-10-15 | Chairman & CEO Mr. Neil Joseph Hennessy | ||
Sector Financial Services | Industry Asset Management | Full time employees 17 | Website https://www.hennessyadvisors.com |
Full time employees 17 | Website https://www.hennessyadvisors.com | ||
Hennessy Advisors, Inc. is an employee owned investment manager. It provides its services to Hennessy Funds and investment companies. The firm launches and manages equity, fixed income, and balanced mutual funds. It invests in the public equity and fixed income markets across the globe. The firm primarily invests in growth stocks of companies. It conducts in-house research to make its investments. Hennessy Advisors, Inc. was founded in 1989 and is based in Novato, California with additional offices in Boston, Massachusetts and Chapel Hill, North Carolina.
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