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Upturn AI SWOT - About
HHS 
Harte Hanks Inc (HHS)
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Upturn Advisory Summary
04/01/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 49.82% | Avg. Invested days 67 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 42.13M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 20395 | Beta 0.64 | 52 Weeks Range 4.27 - 8.87 | Updated Date 03/30/2025 |
52 Weeks Range 4.27 - 8.87 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When After Market | Estimate - | Actual -0.3308 |
Profitability
Profit Margin -15.7% | Operating Margin (TTM) -82.51% |
Management Effectiveness
Return on Assets (TTM) -17.85% | Return on Equity (TTM) -142.69% |
Valuation
Trailing PE - | Forward PE 14.29 | Enterprise Value 48506270 | Price to Sales(TTM) 0.18 |
Enterprise Value 48506270 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 4.03 | Shares Outstanding 7288980 | Shares Floating 4132270 |
Shares Outstanding 7288980 | Shares Floating 4132270 | ||
Percent Insiders 28.29 | Percent Institutions 36.77 |
Analyst Ratings
Rating 5 | Target Price 16.5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Harte Hanks Inc
Company Overview
History and Background
Harte Hanks was founded in 1923 as the San Angelo Standard-Times. It evolved from a newspaper publishing company into a global marketing services firm. Over time, it expanded its offerings to include direct marketing, customer care, and marketing technology solutions.
Core Business Areas
- Marketing Services: Harte Hanks provides a range of marketing services, including customer data management, analytics, digital marketing, and direct mail campaigns. It focuses on helping clients acquire, retain, and grow customer relationships.
Leadership and Structure
The leadership team consists of Brian Linscott (CEO). The organizational structure is based on functional departments, including sales, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Customer Data Management: Harte Hanks offers solutions to manage and analyze customer data, including data cleansing, segmentation, and enrichment. This is core to personalized marketing campaigns. Competitors include Acxiom and Experian. Market Share not publicly available.
- Digital Marketing: Harte Hanks provides digital marketing services such as email marketing, search engine optimization (SEO), and social media management. Competitors include Merkle and iProspect. Market Share not publicly available.
- Direct Mail: Harte Hanks supports the creation, execution, and distribution of direct mail marketing programs. Competitors include SG360u00b0 and Quad. Market Share not publicly available.
Market Dynamics
Industry Overview
The marketing services industry is dynamic, characterized by evolving customer expectations and technological advancements. Companies are increasingly investing in data-driven marketing and personalized customer experiences.
Positioning
Harte Hanks positions itself as a provider of integrated marketing solutions, leveraging data and technology to deliver personalized experiences. Their competitive advantage lies in their ability to manage complex customer data and execute multi-channel marketing campaigns.
Total Addressable Market (TAM)
The global marketing services market is estimated to be hundreds of billions of dollars annually. Harte Hanks' TAM is a subset focused on data-driven marketing and customer engagement services. Harte Hanks is positioned to target customers looking to implement multi-channel campaigns across customer data management, and digital and direct mail services.
Upturn SWOT Analysis
Strengths
- Strong data management capabilities
- Integrated marketing solutions
- Long-standing client relationships
- Multi-channel marketing expertise
Weaknesses
- Past financial performance
- Intense competition
- Dependence on key clients
- Limited brand recognition compared to larger firms
Opportunities
- Growing demand for personalized marketing
- Expansion of digital marketing services
- Strategic partnerships and acquisitions
- Increased investment in marketing technology
Threats
- Economic downturns impacting marketing budgets
- Increasing data privacy regulations
- Rapid technological changes
- Emergence of new competitors
Competitors and Market Share
Key Competitors
- IPG
- ACXM
- Epsilon
Competitive Landscape
Harte Hanks competes with larger, more established marketing services firms. It differentiates itself through its data management capabilities and integrated solutions. Larger competitors have greater resources and brand recognition.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Harte Hanks has faced revenue declines in recent years due to industry shifts and internal challenges.
Future Projections: Future growth projections are uncertain, dependent on successful execution of strategic initiatives. Analyst estimates vary.
Recent Initiatives: Recent initiatives include cost reduction programs, strategic investments in digital marketing, and focus on key industry verticals.
Summary
Harte Hanks is in a challenging position due to past financial underperformance and intense competition. Its strengths lie in data management and integrated marketing solutions, but weaknesses include smaller market share and brand recognition. The company needs to focus on digital transformation, strategic partnerships, and operational efficiencies to improve its competitive standing.
Similar Companies
- IPG
- ACXM
- ADS
Sources and Disclaimers
Data Sources:
- Company SEC filings (10-K, 10-Q), industry reports, market research reports, Yahoo Finance
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is often proprietary and hard to come by and therefore the market share comparisons are showing null, and you should look into additional sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harte Hanks Inc
Exchange NASDAQ | Headquaters Chelmsford, MA, United States | ||
IPO Launch date 1993-11-04 | CEO - | ||
Sector Industrials | Industry Conglomerates | Full time employees 1715 | Website https://www.hartehanks.com |
Full time employees 1715 | Website https://www.hartehanks.com | ||
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. The company offers data and analytics, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy; Research, an understanding of customers, category, competitors, and capabilities; strategy, plans and executes omnichannel marketing, demand generation and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution, programs and campaigns across multiple channels, territories, and audiences; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as self-service solution through interactive voice response, help centers, online, and via apps and channel technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail markets. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
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